In a global market, it's not enough to just expand your reach; creating authentic connections with local audiences is now a must. According to new research by Censuswide for Phrase, 79% of business leaders consider translation and localization vital to their future growth strategy. Why does this matter? Localization is more than just translating words; it’s about resonating with local cultures, complying with regional regulations, and forming deeper connections with diverse consumers. With over half of global leaders reporting lost business due to poor localization efforts, the message is clear: culturally relevant and compliant content is key to unlocking new markets and driving growth. Businesses need to prioritize localization or risk falling behind. Learn more about why localization is emerging as a strategic priority in Pamela Ghosal's latest article on Customer Think: https://lnkd.in/eTZWNpD4
Great job Pamela
I build and manage B2B content marketing programs that drive growth / Specializing in the language services industry 🌎
1wOver half report business impact due to poor localization efforts?? I wonder what is meant by poor - probably poor linguistic or functional quality.