Transforming Businesses, Driving Double-Digit Growth, Crafting Distinctive Strategies - Brand & Marketing Communication Consulting - Adjunct University Professor Shaping Future Executives
Delighted to share our recent feature in the WARC Spotlight, this article delves into a comprehensive analysis of global trends and insights across various countries and industries regarding sustainability. It offers an enlightening perspective on public attitudes towards sustainability, unravelling key barriers and revealing how strategic use of language can catalyse the formation of a community-driven movement. This movement transcends traditional notions of sustainability being solely the responsibility of government policies and corporate carbon footprint reduction efforts. In today’s dynamic marketplace, driven by a cycle of supply-demand-supply, consumers – who are also citizens and voters – possess the power to accelerate change. This is achieved by endorsing brands that are genuinely sustainable and simultaneously holding accountable those engaging in greenwashing or unsustainable practices. However, bridging the critical gap between intention and action necessitates educating the public on the true essence of sustainability. For an in-depth exploration of these findings and practical advice on crafting more impactful sustainability messaging, I invite you to follow the provided link to the article: https://lnkd.in/dEdScJPC? Should you not have access to WARC and are interested in obtaining the article, please feel free to reach out to us. Provide your name, title, and company information to: [email protected] for further assistance. www.lensmarketing.uk #sustanability #livingasustainablelife #marketing #invisiblegrowthbarriers #cmo #strategyconsulting #lensmarketingltd
