Pippa Berlocher’s Post

Consolidation will benefit everyone in the long run: Shashi Sinha. At the #e4mConfluence - Media Investment Summit 2023, CEO of IPG Mediabrands, spoke about the need for speed, agility and simplicity in agencies' success. #MediaAgency #DigitalMedia #MediaSummit #MediaInvestment #Mumbai

IPG Mediabrands India CEO Shashi Sinha joined the e4m Confluence - Media Investment Summit 2023 last week for a fireside chat, sharing his thoughts on the importance of speed, agility and simplicity in agencies' success. On how the role of television has changed over the years: “India will always be a big consumer of content. I generally believe in the power of television, if TV adapts and if we at BARC India help them adapt in a particular way by giving them sizable meaningful cuts for segments." Read more on exchange4media: https://lnkd.in/gFGXJScZ IPG Mediabrands Interpublic Group (IPG)

A huge stride forward in the retail media / agency world.

Private equity firms and strategics are leaning into platform-type investments that position themselves for growth in an advertising landscape where brands are increasing spend on digital-first creators, retail media, and culture-shaping marketing services. These market dynamics make this a very exciting time at MediaLink. MediaLink has rapidly expanded its private equity and deals practice. We have quickly become the go to advisor for media and technology focused private equity firms and strategic acquirers. Through UTA’s AGM Securities unit, we are now also delivering buy- and sell-side investment banking services alongside MediaLink's strategy consulting services. This combination creates a powerful and highly differentiated advisory platform for clients.    Some of the key industry themes and deal types that we have recently supported:   ✅ Transformation of Global Agency Networks: Defining the talent, technology, and operating playbook to deliver increased value for CMOs and shareholders ✅ Explosion of Creator Marketing: Industry-shaping acquisition of an independent creator marketing platform ✅ Convergence of PR, Social and Integrated Marketing: High-growth agency services at the center of entertainment, launch culture, and celebrity ✅ Growth of Retail Media: In-store digital platforms engaging audiences with dynamic messaging at key moments in the path to purchase United Talent Agency Andrew White Alex Goldberger Reed Edmiston Himanshu Agrawal Mark Wagman #privateequity

GroupM tops Global Media Investment rankings in COMvergence’s 2023 report Link in the comments Prasanth Kumar GroupM #mediabrief #GroupM #GlobalMediaInvestment #COMvergence2023Report #research #marketing #media

Having an amazing time learning about new media technologies, mediums,and platforms to enhance the market capturing and understanding consumer’s perspective at groupM, WPP. #MediaTechnologies #MarketEnhancement #groupM #WPP #MediaandAdvertisement

Despite a #substantial £604 million post-tax gain from the sale of advisory firm FGS Global to KKR, WPP experienced a 3.6% decline in #organic #growth. This decline was largely driven by a significant 24.2% drop in growth in China during the second quarter. In the United Kingdom, #growth decreased by 2.6% in H1, with positive #performances at Ogilvy and Hogarth being outweighed by declines in other #agencies. However, the #company saw better performance in other #international markets, with North America achieving 2% growth and western continental Europe seeing a 0.3% increase. The ‘Rest of World’ division experienced a 2.2% decline in revenue. To read more, click the link below: https://lnkd.in/eHH3uEgH • • • #businessnews #businessnewsdaily #newsupdate #news #breakingnews #newsaroundnigeria

Speaking to ADWEEK, OMD USA Chief Investment Officer Kelly Metz defines the pre-requisites for attention-guaranteed media buys. How Attention-Guaranteed Media Buys Will Impact the Industry The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers. While vendors are largely bullish on attention guarantees and their potential impact on the advertising market, other industry players tend to be more cautious. Omnicom Media Group agency OMD continues to conduct attention measurement research, but according to its Chief Investment Officer Kelly Metz, it’s impossible to guarantee attention at scale unless the industry standardizes attention metrics. “Our research is still nascent. A guarantee requires that both buy and sell sides agree to transact on that value, and to date we do not have the predictability and scale of data we would need to enable such a guarantee. What we do have today is very compelling attention research that can inform planning insights and marketplace strategies, which is why we at Omnicom have been so motivated to work with our partners in generating a large body of reliable attention research studies.” Read more: https://lnkd.in/e4Sx55mu

PDF Value-Oriented Media Management: Decision Making Between Profit and Responsibility Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon (eds.) digsell https://lnkd.in/eedXbGUK In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, … Read More » https://lnkd.in/eftAvQwb

With four of the Big Six holding companies having released their 2023 financial results (still waiting on dentsu and Havas), it’s safe to say that Publicis and Omnicom fared better last year than #IPG or WPP. And though most analysts will gauge that hierarchy of success on organic revenue growth, it has more to do with the directions each holding company chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t. #holdingcompany In this piece by Michael Burgi, we speak to Jay Pattisall of Forrester.