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NBA The Ultimate Game of Money  It soared both in terms of on-court excitement and off-court financial prowess. 30 TEAMS Revenue $9B/YR Ticket $1M/match $24B 9 YRS contract with ESPN & TNT Jersey Patch Program $150M/YR In 2017, NBA allowed teams to sell jersey sponsorships to corporate partners like Nike and adidas have been particularly lucrative, with exclusive product releases and marketing campaigns. NBA's financial success is due to lucrative television rights deals, international expansion, digital media initiatives, jersey sponsorships, merchandising, and arena revenue.

Thinking out loud… QR Codes - Stadiums, Arenas, Venues: Why aren’t QR Codes on the outfield ads and backstop ads (baseball stadiums)? Even if the code has to be static and/or drive to a landing page. *Maybe they’re there (just not visible on any ESPN highlight) and I haven’t seen them, or maybe there are guidelines that keep them from being used (although I haven’t found info on this) Here are some reasons why QR codes may be valuable to a brand. QR Codes… - Remove the scenic route: It’s easier than typing in a web address/URL - Expand knowledge: It can deliver additional measurement and insights for advertisers, venues and teams - Uncover value: It can show the incremental impact of in-stadium ads (there are more TV viewers than fans in seats, especially for nationally televised games) - All access: Almost everyone knows how to scan a QR code (e.g., no language barrier) - Deliver more info: Most backstop /outfield ads are a logo placement. With a QR code a person can scan and go to a page with information about the company/product/service #MLB #majorleaguebaseball #stadiums #arenas #sports #baseball #qr #qrcodes #incremental #incrementality #advertising #sponsorships #ads #measurement #venues #sportsads #sportsmarketing #media #sportsmedia #logos #ads #scan #SportsBusiness #SportsAdvertising #SportsSponsorship #SportsTech #sportsevents

It is interesting to see how commercial revenues have surpassed the broadcasting revenues for the top 10 European clubs.   The commercial segment (main shirt sponsorship, kit supplier deals, etc.) has nearly reached a 50% share of the total operating revenue (without players transfers), underscoring the escalating significance of commercial endeavors in the football industry.   The broadcasting facet is showing signs of reaching a saturation point or plateau.   Despite different deal values in absolute terms for these top 10 clubs, it is important to note that the ratio of the kit supplier value to the main shirt sponsor value falls within a narrow range of 1.0x to 1.7x.   While the shift of football towards entertainment, global fan engagement, and the transformation of top clubs into global brands suggest a continued dominance of the commercial component, it's essential to consider the impact of new football regulations and evolving media landscapes.   Additionally, the emergence of new ways to consume the sport through digitalization will further shape the relative importance of different revenue streams in the future. #footballindustry

Navigating the intricate landscape of sports ticketing is much like playing a game with fluctuating rules. Several factors can change the outcome of the ticket pricing including: 🎟️ The opponent: The popularity and competitiveness of the opposing team can significantly impact the demand for tickets. High-profile matchups may result in increased demand, affecting prices accordingly. 🎟️ Seat location: The view from a seat can make a substantial difference in the perceived value of a ticket. Premium seating areas or those with optimal views may command higher prices, contributing to the overall dynamic pricing strategy. 🎟️ Game date: The timing of the game, whether it's a weekend matchup, a holiday event, or a crucial playoff game, can heavily influence ticket demand. Dynamic pricing considers the date to adjust prices based on the expected level of interest. 🎟️ Past team performance: The historical performance of the home team is a crucial factor. A team on a winning streak or with a strong reputation is likely to attract more fans, impacting ticket demand and prices. These and many more variables all influence ticket demand, making it a challenge for management to pinpoint the true value of a sports ticket. The San Francisco Giants recognized the challenge and introduced the concept of dynamic ticket pricing based on factors that include these situational aspects. Since implementing dynamic ticket pricing, the sports industry has been able to generate more revenue for the organization while also creating savings opportunities for season-ticket holders. #SportsTicketing #DynamicPricing #TicketDemand #GameDayExperience #OpponentImpact #SeatLocation #PremiumSeating #DynamicPricingStrategy #GameDateInfluence #PlayoffGames #HolidayEvents #WeekendMatchup #TeamPerformance #HistoricalPerformance #DynamicTicketPricing #RevenueGeneration #SavingsOpportunities #SportsManagement #TicketValue #FanExperience #SportsAnalytics #TicketPricingStrategy #SportsIndustryInsights #GameDayDecisions #FanEngagement #SportsBusiness #TicketEconomics #FanDemandAnalysis #StrategicPricing

The Power Of Signage In Sports Stadiums! Whether you're cheering for your favorite team or attending a concert, clear and effective signage is crucial for a seamless experience. Here's why: 1. Guidance and Navigation: Helps fans find their seats, restrooms, concessions, and exits quickly, ensuring they don't miss a moment of the action. 2. Safety: Clear signage directs fans during emergencies, reducing panic and ensuring orderly evacuations. 3. Advertising Opportunities: Prominent signage offers prime real estate for sponsors, enhancing brand visibility and engagement. 4. Enhancing Experience: From digital displays to interactive kiosks, modern signage can elevate the fan experience, making events more enjoyable and memorable. Next time you're at the stadium, take a moment to appreciate the signs—they're more important than you think! #Sports #StadiumExperience #FanSafety #Advertising #GameDay #EventManagement

Paris Olympics 2024 looks to be a competition in the corporate world too... Among others: Nike needs to keep the pace as Adidas, Anta Sports and Li Ning grows their sales faster; Alibaba’s international e-commerce segment beating estimates since Q2 23 and is forecast to keep growing after grabbing more European customers from aggressive marketing campaigns of AliExpress during EURO 24; while Comcast is hoping the Olympics will be a “defining moment” for its streaming service Peacock as it trails behind Netflix, Disney+ and Paramount+ for streaming subscribers. Read the whole article following the link below or run FFM <GO> to check the latest stories. https://lnkd.in/eRst3rmN

The Power Of Signage In Sports Stadiums! Whether you're cheering for your favorite team or attending a concert, clear and effective signage is crucial for a seamless experience. Here's why: 1. Guidance and Navigation: Helps fans find their seats, restrooms, concessions, and exits quickly, ensuring they don't miss a moment of the action. 2. Safety: Clear signage directs fans during emergencies, reducing panic and ensuring orderly evacuations. 3. Advertising Opportunities: Prominent signage offers prime real estate for sponsors, enhancing brand visibility and engagement. 4. Enhancing Experience: From digital displays to interactive kiosks, modern signage can elevate the fan experience, making events more enjoyable and memorable. Next time you're at the stadium, take a moment to appreciate the signs—they're more important than you think! #Sports #StadiumExperience #FanSafety #Advertising #GameDay #EventManagement

Similar to Nike’s ad in Copa America. Besides emotions, recency also plays a role for these brands because these events are happening right now, whether it's the Olympics or Copa America. At the end of the day, these brands are already established in consumers’ minds, so they just need to reinforce their presence. I work for a small business, and the game is different. Customers come to us for solutions to their problems, and that’s the key small business marketing should focus on instead of going after brand names. #thursdaythoughts #digitalmarketing

Paramount+ pay circa $20 million per season. For their front of shirt sponsorship with FC Internazionale Milano With creative and activations being the key to success in any sponsorship Paramount + are fully embracing this very notion This is being implemented by strategically removing the Paramount + front of shirt branding and focusing on key content from their streaming catalogues For example, Inter Milan have just revealed their 23/24 kits with the faces of the Teenage Mutant Ninja Turtles Which will be worn against Genoa on Monday night, as part of their sponsorship deal with Paramount + where Teenage Mutant Ninja Turtles is available for streaming The content, interest and targeted advertising that will be generated around this activation will be huge and go towards helping Paramount + to achieve its brand sponsorship KPI’s. At Football Media we believe that brand activation, creativity and innovation are key factors that help to maximise sponsorship success. #FootballMedia #Paramountplus #Football #Sponsorships #brand #activation

In an intriguing move, McDonalds is set to become the new title sponsor of the French professional soccer league, Ligue 1. McDonald's, a fast food brand known for its global presence, has now ventured into a more calculated and smaller sponsorship deal compared to its past sports sponsorships with global brands like the FIFA World Cup and the Olympics. Many are probably wondering what Mcdonald's gets to gain from this deal. McDonald's, with its vast global network and deep marketing pockets, offers Ligue 1 not just financial backing but a chance to elevate the league's profile and reach. Not only is the Ligue 1 benefiting, but McDonald's is shifting towards a more localized, grassroots level of sport which indicates a strategic pivot then their actions in the past. It reflects a broader trend of brands seeking to connect with audiences in more meaningful, personalized ways. Read more about the deal below: https://lnkd.in/gBRfhGBH