The word “credit” comes from the Latin word, “credere”, which means “to have trust in”. The trust that the public has in banks thus has to be earned and comes with tremendous social responsibility. We launched The Association of Banks in Singapore (ABS) Community Giveback Programme last weekend, where more than 50 member banks, together with ABS, have committed $4 million, along with at least 6,000 staff volunteers, to benefit the community. The programme will encompass two pillars: Social and Environmental Focus, and a new Anti-Scam Campaign. I had the pleasure of kicking off the programme last Saturday alongside Muhammad Faishal Ibrahim, Minister of State for Home Affairs and National Development and Adviser to Nee Soon GRC Grassroots Organisations, as well as representatives from member banks, Ministry of Culture, Community and Youth (MCCY), NDP 2024 Executive Committee, and various community partners. We were joined by more than 1,800 bank staff volunteers at HomeTeamsNS Khatib, at one of 22 pop-up community marketplaces to support close to 10,000 households that day. Unlike conventional distributions or donation drives, these community marketplaces empower beneficiaries with agency of choice, with each household given up to $80 to choose items best suited for their families. The Community Giveback Programme underscores our commitment as an industry to engender greater public trust and fulfil our responsibility to the community. My hope is that it kindles in us a belief that we are here to do real things for real people, for the benefit of society.
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It's heartening to see such meaningful efforts aimed at making a tangible difference in people's lives. I share your hope that this programme inspires a collective belief in doing genuine good for the betterment of our community.
Building trust through community impact, well done on this initiative!
Piyush, what a wonderful setup and write up. The multiplier effects will surely be manifold.
Noble pursuit Piyush Gupta. This should spread even faster! And entirely appropriate that the Banking industry is visibly moving forward with this!
Good for you sir great initiative
Keep Inspiring!! Best Wishes to the team
Awesome write up Wenxian Yeo . Inspiring !
Piyush Gupta Congratulations, what a fantastic initiative
Well done!
Member of The Supervisory Board at Alloksys Life Sciences BV Netherlands and CEO of ICM Pharma Pte Ltd , Singapore. M.Pharm MBA DPMM GCMR
3moPiyush Gupta , noble initiative and good wishes to "The Association of Banks in Singapore". Be it any nation, the Banks are their blood vessels circulating money and growing their economies. No choice and the banks need to complete amongst themselves, but coming together and joining hands for the true cause of community through collective efforts makes this initiative and the newly formed association, "Beyond the business" culture of all participating banks. Assistance in healthcare for geriatric is one area you may wish to focus on. We can talk separately if you are keen to take the initiative to next level. Manu/SG