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We’re excited to share this insightful article on the profound impact of superfans in the music industry! Superfans are the heartbeat of any artist’s success, and this piece from Hypebot delves into who they are and the strategies to cultivate their unwavering support. Author Mathilde Neu noted “Superfans are 59% more likely to say they’d like to connect with their favorite artists more personally. They’re also 43% more likely to participate in the community or fandom their favorite artists offer.” With the Band’s fan crew platform offers this for superfans! We’re dedicated to fostering connections between superfans and their favorite artists as well as cultivating community between fans. This is crucial to the success of a fandom and an artist’s career, especially as we navigate the evolving landscape of the music business. Understanding and engaging with superfans can be a game-changer for building lasting connections and driving sustainable success.   #MusicIndustry #Superfans #ArtistSuccess

Sony Music Entertainment recently released its 2024 Global Impact Report, providing a comprehensive overview of the company's initiatives in corporate social responsibility, sustainability, governance, and more. One area that really intrigued me was the section which detailed how Sony approaches working with its talent. Here are some key highlights from this section: 1️⃣ The report highlighted Sony Music Group’s Artists and Songwriters Forward program, launched in 2021, which embodies a holistic approach to support artists and songwriters. This initiative includes healthcare advocacy to assist with navigating the healthcare system, free counseling services available in over 70 languages, and the Legacy Unrecouped Balance Program, ensuring long-term artists benefit from their work even if advances haven't been recouped. Additionally, the program enhances financial transparency with tools like Real Time Advances, allowing artists to access funds instantly, with over $140 million accessed by artists to date. 2️⃣ The report showcased Sony Music’s expansion of its capabilities across various formats such as podcasts, film and TV, immersive gaming, and AI to offer artists new creative avenues. The Sony Music Vision content studio partners artists with filmmakers to create, finance, produce, and distribute powerful documentary and narrative film projects. Recent premieres at international film festivals included documentaries on Cyndi Lauper, Carlos Santana, Lil Nas X, and Luther Vandross, highlighting Sony's commitment to helping artists tell their stories through diverse media. 3️⃣ The report emphasized Sony Music's use of cutting-edge virtual production and game engine creation capabilities to create immersive experiences, pushing the boundaries of traditional music engagement. Notable projects include Madison Beer's award-winning virtual performance and Iniko's visually immersive music video and companion game "Journey Through Jericho." Additionally, Sony collaborates with artists on AI-driven projects, such as the partnership with The Orb and David Gilmour, allowing fans to remix music and cover art using generative AI technology, thus exploring new creative frontiers. 4️⃣ The report detailed Sony Music's dedication to educating its talent about industry trends and technological advancements to help them thrive creatively and commercially. Efforts to spread awareness on key issues like music streaming, AI, short form video, and gaming ensure artists are well-informed and prepared. Through its partnership with the Sundance Institute's Documentary Fund, Sony provides financial support and grants to diverse global filmmakers, fostering innovative storytelling and supporting the creative community in producing impactful documentary projects. Here is the link to the full report: https://lnkd.in/ebVCF-Ta

The success of #music in the #metaverse is evolving. Music #artists venturing into virtual worlds to boost their music #promotion and attract new #fans is not a new phenomenon. But more and more, this #integration is not only driving #fanengagement but also substantial #profits for artists. Even older artists like Metallica have recently partnered with #Fortnite, adding their extensive music catalog and a custom racing track to the game, as well as a Metallica-themed area on the battle royale map. For many #gamers, #discovering new music through these platforms is a top priority. Music companies are recognizing the immense potential for profit and recognition by transforming #passivelistening habits into #interactive and #exploratory experiences. 

I've been in awe of K-pop's ability to create superfans through their innovative use of social media, interactive fan engagements, and personalized content. It's truly astonishing. And I thought that US artists would eventually adopt these K-pop marketing strategies. Artists should definitely tread carefully on a platforms like Weverse because fans are never satiated. Letting go of carefully curated images could be a double-edged sword for the artist. And as artists become increasingly popular, they will need a scalable support system. (Although, I suppose this is true regardless of how they arrive at fame.) With the increasing use of online platforms, people are undoubtedly becoming more accustomed to sharing all aspects of their lives online, so younger artists, in particular, may not see it as an issue. And Weverse could become a powerful tool for US and Latin American artists. However, if it is the sole platform, then the issue of monopolization (or market dominance) should be a valid concern for both Artists and Fans. (Ticketmaster 👀) I'm curious if any startups are making a play for a share of the market. Does anyone have any insights on this? WooJin CHA Also raises very interesting questions to consider!

What is a Fandom? Exploring the culture of fan communities Fandoms are a crucial part of the music industry, made up of passionate and devoted fans who are deeply engaged with their favorite artists, groups or bands. They attend concerts, buy merchandise, boost streaming momentum and participate in fan communities, making them a powerful force that drives album sales, social media engagement, and even shapes the direction of popular music. These fandoms can be found everywhere on the internet, from Twitter to Tumblr and beyond! And they're only getting bigger. With the rise of fan-focused apps like sesh, music stans now have even more ways to support their favorite artists through connecting, expressing and collaborating with their fandom communities. The Rise of the Fandom in the Music Industry Fandoms have been around for decades, but now with the adoption of the internet and social media platforms, they've developed a whole new level of power and visibility. In the old days, fans had to rely on chance encounters at concerts or random meetings in record stores for an opportunity to connect with artists and like-minded fans. But now with social media, fans have unprecedented access to their favourite artists, enabling them to engage and follow their journey on a more personal level, while in tandem allowing fans from all over the world to find and connect with one another. One of the most notable examples of fandoms in the music industry is the K-Pop phenomenon. K-Pop groups such as BTS, Blackpink, and Twice have amassed huge followings around the world, with their fans, known as "stans," mobilizing to support their favorite groups in various ways. K-Pop fandoms are known for their intensity and organization, with fans coordinating online campaigns such asstreaming parties to promote their favorite artists, and even organizing charity events in their name. The Impact of Fandoms on the Music Industry According to Nielsen Music's 2018 Year-End Report: "Music fandoms are a critical driver of success in today's music industry." Musicians who are able to cultivate dedicated fandoms are often able to achieve greater success, as their fans help to spread the word about their music and generate buzz online. Fandoms also have a significant impact on the music industry's bottom line, with fans spending billions of dollars each year on merchandise, concert tickets, and other related products. #FanCommunities #MusicIndustry #FandomCulture #sesh #MusicFans #CommunityEngagement https://lnkd.in/dSb5_zEB

Ariana Grande x WEVERSE - WEVERSE is the primary fan engagement tool for K-pop artists, with nearly 10 million monthly active users. - Superfans represent only 18% of the total U.S. market, but they spend 68% more on music and 126% more on merchandise than the average consumer. - WEVERSE is expanding its North American presence through a 10-year partnership with Universal Music Group. WEVERSE is developing multiple revenue models, including e-commerce, live streaming, and one-to-one messaging. - WEVERSE posted a $5.8 million loss in 2023 but is aiming to improve profitability by transitioning to new business models. It focuses on signing artists from North America and Latin America, with an emphasis on Gen Z artists. 🧑💻 I have a few questions: 1) How will K-pop-style fan services impact the North American music market? 2) How could fan platforms like WEVERSE change the revenue structure of the music industry? 3) What are some of the challenges artists may face when engaging with fans through platforms like WEVERSE? https://lnkd.in/g4h8nCng

Despite rapid and continuous evolutions spanning culture and technology, music has maintained its position as a pivotal part of the human experience – driving incomparable connections fueled by passion and art. At Vevo we’ve seen a major shift in the ways music is discovered and consumed – underscoring a symbiotic relationship between music and other forms of video-focused entertainment. And while these themes point towards the future, one has remained in the past: nostalgia. Within the past year alone, we’ve seen the impact and influence of nostalgia take hold with classic 2000s artists like Sophie Ellis-Bextor and Natasha Bedingfield climbing the charts yet again – reawakened by soundtrack spots in major films “Saltburn” and “Anyone But You.” These music videos not only bring diverse audiences together and from across the globe, but also serve as incremental audience generators by which artists can expand their reach. In fact, according to Vevo’s annual Media Tracker, 70% of U.K. consumers cite the strongest relationship between music and movies – providing new ways to reinvigorate artists who began their careers decades ago. Read The Full Story Here: https://lnkd.in/em6HKGiQ #Vevo #MusicNostalgia #SoundtrackRevival #musically #musicnews #readmore

"It is your job, and responsibility, as a music fan first to scream from the mountaintop when you find an artist you believe in. Maybe they go on to huge careers, maybe not. That isn’t the point. The point is if you truly love some silly band so much it hurts you have to tell everyone. That is what music was built on." Let's cherish the heart of music amid today's data-driven landscape. True music fandom, beautifully expressed by Cameron Crowe, is about passionately sharing the music that resonates. The importance of nurturing artists for their craft, not just commercial success, is evident in SiriusXM's "Artist Accelerator Program" and "Future Five." Stories of Knox, Cooper Alan, Ivory Scott, and Domani emphasize that music's impact is measured in connection, not just numbers. As we champion artists and embrace an open-minded approach, let's remember that being a music company means being an artist's biggest supporter. At With the Band, we strive to celebrate the intrinsic power of music to connect and resonate. Share the music you love, for its true essence lies in the profound connection it creates among us all. #musicindustry #musicbusiness #musiclovers #fandom #fanengagement #fanbase

In 2024, all signs point to the music industry betting big on superfans... Taylor Swift's unprecedented success in 2023 illustrated this, showcasing how superfans are willing to invest heavily in premium experiences. Everybody from labels to promoters and even artists are positioning themselves for this with a strategic pivot towards catering to their superfans towards exclusive access and content, VIP experiences, and limited edition merchandise. This recognizes superfans' desire for a deeper connection with artists, proving that personalization and exclusivity can enhance fan engagement and drive revenue. What are you doing to cultivate and reward superfans for artists or projects you're working on? Let's jam on it 👇 https://lnkd.in/eFKQduRk #musicindustry #superfans #engagement

Manan Vohra from Downtown Music Holdings had the following to say about how the music industry will evolve, which is exactly what we are building at Loop Fans ☺️ What do you think presents the biggest opportunity for creators and their teams? MV: Direct-to-fan engagement will evolve into a highly competitive area, where marketing teams will strive to captivate fans through innovative, personalized campaigns. By leveraging data insights and creative strategies, teams can craft campaigns that resonate on a personal level with fans, making each interaction feel unique. This tailored approach opens up expansive opportunities for monetisation beyond traditional streams. It includes the sale of merchandise, concert tickets, and exclusive content, all of which can be customized to meet the specific interests and preferences of the fanbase. However, to think in this paradigm and move quickly, requires creators and their teams to upskill. You simply cannot solve the problems of tomorrow with the tools of today.