Podcast Recap: Creating a Sustainable Clothing Brand with a Conservation Mission (Guest: Nate Hryn of Acorn Hills Clothing Company) https://hubs.ly/Q02H9Hxb0
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Greetings esteemed colleagues! I've been tasked with reading two articles by our professor Devkant Kala, UPES and I find the one titled "How Brands Can Reverse Nature Loss" to be particularly intriguing. Thank you, sir, for sharing this to make me aware of how brands use sustainable practices and how much they care about the environment and the planet. The article underscores the vital importance of sustainability in preserving our planet Earth. It delves into how certain brands are genuinely dedicated to sustainability efforts while also shedding light on the concept of greenwashing. The article discusses the commitments that brands are making towards sustainability and the crucial aspect of following through on those commitments. It is heartening to see companies like Zara and Gucci taking steps towards sustainability by incorporating recycled materials and innovative practices in their products. The shift towards recycling and reducing resource consumption is indeed a crucial path forward in combating the detrimental effects of our activities on the planet. As you rightly pointed out, the fashion industry's heavy reliance on water-intensive processes and synthetic materials exacerbates environmental degradation. Furthermore, the emphasis on consumer education and awareness, as demonstrated by Levi's Water<Less initiative, is key in fostering responsible consumption habits among individuals. It is concerning that only a small percentage of Fortune Global 500 companies have set targets to address biodiversity loss. We must emphasize the concept of being "nature positive" in these sectors to ensure we protect our planet for future generations. Human consumerism continues to grow, and without significant changes, we risk irreparable damage to our environment. In essence, the fashion and consumer care industries heavily impact the environment through water consumption, deforestation, and waste generation. Products like cotton t-shirts and denim require vast amounts of water, while materials like polyester, though durable, have negative environmental consequences due to their synthetic nature. The cultivation of palm oil for various products also leads to deforestation on a significant scale. However, there is a growing awareness towards creating more sustainable and nature-positive products to lessen the ecological burden. By identifying these issues and promoting the use of alternative, eco-friendly materials, it is possible to make a positive impact on the environment within these industries. I believe people will appreciate reading this article I am sharing the link with you. https://lnkd.in/dJsTzXuP We must be mindful of brands that truly value sustainability, as well as those that do not. When selecting a brand, it is important to take a loyal and trustworthy approach towards it.
How brands can reverse nature loss
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When I first arrived in the sustainable fashion space—long before terms like "greenwashing" were coined—the #SDG's provided a framework that helped me understand our focal points to ensure a future for all. At that time, I hadn't envisioned starting a business spotlighting these goals. However, as I moved forward, it became clear that merely producing fashion from waste was insufficient. Integrating these goals into gngr bees and highlighting them as foundational became an exciting challenge. Today, I am proud of our close collaboration with communities, businesses, and individuals who cherish these goals and have assisted in embedding them into our daily operations. I am a true advocate for education. The phrase "knowledge is power" has profoundly influenced my belief system, instilling in me the conviction that education is a conduit for conscious inspiration. After all, what are we without a touch of magic? Yet, I am acutely aware that magic alone will not avert #climatecollapse. So, what proactive steps is gngr bees taking to ensure a biodiverse and thriving future for upcoming generations? We sell activewear. But not just any activewear—ours is crafted from waste. And not merely from waste, but through a plastic-free supply chain. Our mission extends beyond a plastic-free supply chain; we also support environmental and community projects globally. But our efforts don't stop at funding projects; we aim to empower individuals, fostering a community eager to learn about genuine sustainability and engage in world-saving initiatives. How do we achieve this? At gngr bees, activewear is just the beginning. The real magic unfolds within our community, as our endeavors are all about empowering a world where everyone can flourish. Our products, like our leggings, champion causes such as inclusive education, clean water access, women's empowerment, sustainable consumption and production, and the preservation of terrestrial and marine life—even if you're not exercising in them. As global attention has shifted towards ocean conservation, highlighting the ecosystem's fragility and paramount importance, our projects have similarly evolved to focus on communities that share our values and vision. We've remained true to our principles of small, conscious actions with tangible outcomes, shifting our focus to ocean conservation in 2022. Our collaborations with Beach Collective and, more recently, with Native, prioritise marine biodiversity conservation and fund the cleanup of reefs, beaches, and seabeds. I am thrilled to announce that our partnerships will continue as we unveil new designs this spring—a capsule collection crafted entirely from deadstock of recycled textiles, primarily using discarded fishing nets. The journey doesn't end here; it mustn't. I am eager to learn more and further develop initiatives with both existing and new partners as gngr bees expands and I hope you'll join me on this journey. #sustainableentrepreneurship
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Growth Marketing, Branding, & Sustainability Leader. Host of Sustainably Speaking Podcast. Consultant, Educator, Speaker.
Is it more sustainable to buy real leather that lasts 15+ years or vegan leather that lasts only 5 years? Honestly, I'd say neither! Second-hand leather is where it's at for sustainability. It's already in the cycle, so no new resources are being used. Can leather be ethical and eco-friendly? It's a big debate! Some strict vegans say no, but ethical vegans like me think there's a place for upcycled leather. It comes from old animals or scraps that would otherwise go to waste. Plus, it reduces landfill and extends the life of materials. Materials aren't the only concern. Brands need to think about everything from greenhouse gases to labor rights. Using sustainable materials is a good start, but it's just the beginning. Leather has a bad rap in sustainability circles, from factory farming to its massive carbon footprint. Luckily, there are awesome alternatives out there. If you want to dive deeper into this topic, I've covered it extensively in my latest blog post. https://lnkd.in/gMRmWpCN Next time you're on the hunt for a new leather item, consider opting for second-hand or upcycled leather. Verte Mode offers a stunning selection of upcycled bags and accessories that marry style with sustainability beautifully. https://shorturl.at/Gzqp0
Sustainable Leather Alternatives For Your Wardrobe Including Upcycled
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🌿 Excited to share insights on sustainable practices and consumer awareness in the fashion industry! 🌍In today's world, distinguishing between genuine environmental efforts and greenwashing is crucial for conscious consumers. Understanding how brands communicate their sustainability initiatives and building trust around environmental claims is key to making informed choices.Let's explore: 1️⃣ Differentiating authentic eco-friendly practices from greenwashing. 2️⃣ Factors influencing consumer trust in environmental claims. 3️⃣ Strategies to raise awareness about reducing, reusing, and recycling in fashion.Join the conversation and learn from successful brand campaigns like Patagonia's commitment to sustainability and H&M's "Conscious Collection." Together, we can drive positive change towards a greener future! 🌿💼 #Sustainability #FashionIndustry #ConsumerAwareness #GreenFuture Read more here: https://lnkd.in/gdAurMfQ Looking forward to your thoughts and insights! 🌟 Devkant Kala UPES School of Business
How brands can reverse nature loss
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Are there increasing requests from customers for sustainable products? This is the type of question that many businesses in the clothing industry are starting to ask themselves. With consumers growing more mindful of their environmental impact, the demand for sustainable and ethically produced clothing is on the rise. Here at GoCustom Clothing, we recognise the significance of making environmentally conscious decisions. This is why we have taken the necessary measures to attain certifications, assuring our customers that they are investing in clothing that upholds the highest standards of sustainability and social responsibility. If you’re interested in watching the full live show - https://lnkd.in/eMwh5X7m #sustainability #sustainable #sustainablebusiness #ecofriendly #custom Kornit Digital Stanley/Stella Gary Layzell Angus Mitchell
Are customers asking for sustainable products?
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Pentland Brands | Global Sourcing | Merchandising | Supply Chain Management | Business Analyst | Communication | Next Sourcing | Newtimes | PDS | Progress Apparels Bangladesh LTD
📢 Use of Recycled Materials by the fashion Brands📣 Based on my research, I have noticed a growing trend where brands are increasingly looking for recycled materials. This shift is not just a trend but a meaningful movement toward sustainability. Many companies in the fashion industry, including well-known names like adidas and Patagonia, are leading the way in using recycled materials to create their products. For instance, adidas has partnered with Parley for the Oceans to create shoes made from ocean plastic, turning waste into fashion. One of the main reasons for this shift is the rising awareness of environmental issues among consumers. People today are more conscious about the impact their purchases have on the planet. They prefer to buy from brands that are taking steps to reduce their carbon footprint and promote sustainability. By using recycled materials, brands can cater to this demand and show their commitment to protecting the environment. Moreover, using recycled materials can also be cost-effective in the long run. While the initial investment might be higher, the savings from reduced waste and lower material costs can be significant. Brands like Patagonia have demonstrated that it's possible to combine sustainability with profitability. Their use of recycled polyester not only helps the environment but also resonates well with their customers, strengthening brand loyalty. By 2025, they plan to phase out virgin petroleum fibers in favor of greener materials like recycled polyester, a change that's already making a difference in reducing carbon emissions. Still, there are challenges to overcome, such as making recycled materials more accessible and improving their quality. Lets Discuss: - What other innovative ways can brands adopt to use recycled materials more effectively? - How can we encourage more companies to join this sustainable movement? Please share your thoughts and suggestions in the comments below. Also, feel free to share this post to spread awareness. #recycled #materials #awareness #trend #sustainable #sustainability #garments #RMG #bangladesh #brandbgmea #networking #innovation #future #all #planet #spread #movement #clothing #apparel #brands #greener #fiber #carbonfootprint #environment #technology #improvement
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What's been going on in Sustainable Fashion this week? ⬇ 1) First up, Ralph Lauren have announced that their opening and closing outfits for the 2024 Olympics, will be made from entirely recycled cotton, working with NFW (Natural Fiber Welding) to use their recycled material 'Clarus' in their new collections. They are The Olympics as an opportunity to showcase what's possible for the industry. 2) H&M have launched their first collection from regenerative certified organic cotton. Regenerative certified organic cotton is grown without the use of artificial pesticides or fertilisers, and focuses on restoring soil whilst protecting the lives of farmers and farming communities. 3) Marks and Spencer have announced they will be using alpaca again in their ranges, now that Textile Exchange have launched the 'Responsible Alpaca Standard' (RAS), which M&S said 'provided the confidence to start sourcing the fibre again'. Alpaca was originally banned back in 2020 after an investigation from PETA about how alpaca is farmed. The u-turn is expected to cause backlash from animal activists. 4) British brand GRENSON SHOES are launching a line of footwear called D-Stock, which utilises left over leather or 'deadstock'. The uppers are made up of different leathers, making each pair unique, and since they will be produced in limited numbers (depending on what's available) they are highly desirable. 5) Diane von Furstenberg has announced a global collaboration with fibre producer Lenzing Group to produce fibres from sustainably managed wood sources such as Tencel and Lenzing EcoVero, which are made with less carbon emissions and water consumption than conventional sources. 6) Biotech firm CARBIOS and recycling and sorting specialist TOMRA have joined forces through setting up their first recycling plant to recycle polyester textiles. The partnership aims to close the gap between the collection of textiles waste, and the innovative technologies needed to produce recycled polyester through textile 2 textile recycling. 7) Meanwhile, Ellen MacArthur Foundation have released a new report 'Pushing the Boundaries of Extended Producer Responsibility (EPR) policy for textiles to tackle the global waste from fashion. The reports highlights the need for funding to cover the costs associated with managing discarded textiles, the need to build infrastructures to collect and sort waste textiles, whilst holding the textile industry responsible for its role in the system. 8) Finally for this week, Parisian womenswear brand ba&sh are the latest fashion company to become B Corp certified by B Lab, scoring 98 points, vs an industry standard of 80.9.They are measured (ongoing) across 5 impact areas: governance, workers, community, environment, and customers. To receive this update direct to your inbox each week, sign up to our newsletter at www.thisisenkel.com SPONSORED BY Recomme.co Making circularity work for you https://www.recomme.co/ Image: Ralph Lauren
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Grow successfully through better planning, execution and collaboration | Expert in Execution for founders of impact companies | Fractional COO | Co-founder Mission in a bottle | Positively annoying
I’m constantly trying to become more environmentally friendly. But boy is that hard: There seem to be downsides to every decision. I’m constantly finding out new info that challenge what I thought I knew to be true. Sometimes it seems impossible to decide which option is the best. Just when you think you figured out what the most sustainable option is you learn a new fact. These are the 4 changes I’ve made recently and my struggles around them: 1️⃣ I, for example, didn’t know how unsustainable glass jars and bottles are until recently. So just when I decided to buy yogurt in a glass jar instead of a plastic one I might have to reconsider as glass is (obviously) very co2 intense to produce and recycle. Unless I would use the jar to store something else/homemade, then glass would be better again… 2️⃣ I try to limit what I buy in clothing and am trying to get better at buying second hand. Not buying anything would be best, but I do need a new pair of running shoes as my current ones have actual holes in them. I recently learned the brand I’ve bought shoes from for years has horrible performance on sustainability. But…I haven’t had any knee problems since I had these shoes and what I don’t want to do is buy a pair of shoes that might be the wrong choice… 3️⃣ Switching from shower gel and shampoo in bottles to bars. I thought this was quite is simple one. I even really much more enjoy a nice bar of soap with natural fragrance over an ordinary shower gel. A no-brainer. Until we noticed the shower became harder to clean. So we ended up having to buy harsher cleaning products to get the soap residu of the tiles and glass. You tell me what is better? (Or tell me the name of a sustainable cleaning brand that works wonders, please.) 4️⃣ Limit the use of digital storage space and AI. I had never thought about the amount of energy it costs to store e-mail or files in a cloud, or to power an AI like ChatGPT. Apparently it’s enormous. So I’ve deep cleaned my files and e-mail. And I’m not saying I won’t use any AI, but am trying to be selective and use it as efficiently as possible. I also: no longer buy fresh flowers, I volunteer at the local clothing fair to resell kids clothing, we have only one car, and it’s a full electric one (not sure if this is better, but we drive a lot less too so I guess it is), I try to avoid flying and take the train as much as possible, I hate hanging laundry on a drying rack but do try, and have been eating almost plant based for years. I know it’s not perfect. That's not what I’m aiming for either. And I don’t expect you to do the same. (As I won’t jump off a bridge if you do either). But I’m trying. Let me know if you made any changes I could try?
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Check our your weekly industry update from enkel by Lydia Brearley - helping you stay one step ahead with the latest news in sustainable fashion. And, get in touch to find out how you can leverage Recomme.co to stay one step ahead on your journey to circularity. #SustainableFashion #CircularFashion
What's been going on in Sustainable Fashion this week? ⬇ 1) First up, Ralph Lauren have announced that their opening and closing outfits for the 2024 Olympics, will be made from entirely recycled cotton, working with NFW (Natural Fiber Welding) to use their recycled material 'Clarus' in their new collections. They are The Olympics as an opportunity to showcase what's possible for the industry. 2) H&M have launched their first collection from regenerative certified organic cotton. Regenerative certified organic cotton is grown without the use of artificial pesticides or fertilisers, and focuses on restoring soil whilst protecting the lives of farmers and farming communities. 3) Marks and Spencer have announced they will be using alpaca again in their ranges, now that Textile Exchange have launched the 'Responsible Alpaca Standard' (RAS), which M&S said 'provided the confidence to start sourcing the fibre again'. Alpaca was originally banned back in 2020 after an investigation from PETA about how alpaca is farmed. The u-turn is expected to cause backlash from animal activists. 4) British brand GRENSON SHOES are launching a line of footwear called D-Stock, which utilises left over leather or 'deadstock'. The uppers are made up of different leathers, making each pair unique, and since they will be produced in limited numbers (depending on what's available) they are highly desirable. 5) Diane von Furstenberg has announced a global collaboration with fibre producer Lenzing Group to produce fibres from sustainably managed wood sources such as Tencel and Lenzing EcoVero, which are made with less carbon emissions and water consumption than conventional sources. 6) Biotech firm CARBIOS and recycling and sorting specialist TOMRA have joined forces through setting up their first recycling plant to recycle polyester textiles. The partnership aims to close the gap between the collection of textiles waste, and the innovative technologies needed to produce recycled polyester through textile 2 textile recycling. 7) Meanwhile, Ellen MacArthur Foundation have released a new report 'Pushing the Boundaries of Extended Producer Responsibility (EPR) policy for textiles to tackle the global waste from fashion. The reports highlights the need for funding to cover the costs associated with managing discarded textiles, the need to build infrastructures to collect and sort waste textiles, whilst holding the textile industry responsible for its role in the system. 8) Finally for this week, Parisian womenswear brand ba&sh are the latest fashion company to become B Corp certified by B Lab, scoring 98 points, vs an industry standard of 80.9.They are measured (ongoing) across 5 impact areas: governance, workers, community, environment, and customers. To receive this update direct to your inbox each week, sign up to our newsletter at www.thisisenkel.com SPONSORED BY Recomme.co Making circularity work for you https://www.recomme.co/ Image: Ralph Lauren
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Sustainable Marketing | Sustainable Fashion | Certified B Corp | Brand Marketing, Strategic Partnerships & Comms | Luxury Specialist
The latest sustainable fashion news with thanks to Lydia Brearley #sustainablefashion #sustainablefashionnews
What's been happening in Sustainable Fashion this week? ⬇ 1) In material news, London based material innovator Biophilica (which means 'love for life') has announced its vegan leather alternative Treekind®, has received the US Department of Agriculture (USDA) 100% certified bio-based product label. Treekind® is a fully recyclable, home compostable, plastic free, leather alternative made from leaves and plant waste. Brands who have already trialed Treekind® include BESTSELLER brand JACK & JONES, and BEEN London. 2) Meanwhile, the EUDR (European Union Deforestation Regulation) is set to impact the global textile industry significantly by demanding detailed analysis of the supply chain for viscose and lyocell. The EUDR aims to reduce the EU's impact on global deforestation, biodiversity loss, and greenhouse gas emissions. It also promotes deforestation free supply chains and protects human rights. The regulation was fully adopted into EU law in June 2023, and will affect most companies by December 2024. 3) Textile recycling start up RE&UP Recycling Technologies has secured a €70 million loan to upscale its next-gen recycled fibre production. The investment will enable RE&UP to construct a new textile-to-textile recycling facility in Turkey, reducing both carbon and water footprints in textile recycling. 4) Apparel manufacturer Hirdaramani Group has announced a $30 million investment into a new cutting edge textile mill in Pannala, Sri Lanka, bolstering Sri Lanka's position as a sustainable manufacturing hub. The mill will integrate the latest advancements in sustainable technologies and practices to minimise energy consumption, reduce waste generation and optimise resource management. 5) John Lewis & Partners have launched a 16-week repair trial in selected stores, in partnership with Timpson Group. The 5 stores include Oxford, Liverpool, Cheadle, Milton Keynes and Welwyn - and will offer repairs and alterations, laundry and dry cleaning with any brand accepted. The trial will enable JLP to learn what services shoppers need, the types of goods most repaired, and the customer profile seeking repair services. 6) JoJo Maman Bébé have launched 'JoJo ReLoved' donation scheme in-store, where customers can donate pre-loved kids and baby clothes from any brand in-store and receive a £5 off voucher to be redeemed in store. The aim is to make sure quality clothes are 'worn, loved, re-worn and re-loved for years to come'. Jo JO are B Corp certified since 2016, with a score of 92.6, versus an industry average of 80.9. 🔗 Links to articles in comments To receive this update direct to your inbox each week, sign up to our weekly newsletter at www.thisisenkel.com #sustainablefashion #enkel #sustainablefashionschool Image: Biophilica | Treekind®
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