Change Management & Generative AI Diving into the world of Gen AI is exciting, but let's talk about the real deal—how to make this change not just a buzz but a scalable reality. Companies are exploring, tossing out proofs of concept, but the game-changer is what happens next. The big question revolves around the end intervention. 1) How do we tweak organizations to truly reap Gen AI benefits? 2) What do humans need to do differently to accept, adopt, and scale Gen AI? On the tech side, organisations need to understand , it's not just about capabilities - 1) It's about having necessary data foundation. 2) It's about setting up the stage for massive model production and data fueling. I feel one should - 1) Understand before you Execute 2) Start Small, Start With Value and 3) Finding A Balance. Remember human experience and expertise aren't always noticeable , but they can leave a gaping hole in your business once they're gone. #GenAI #FutureTechTalks #DigitalInnovation #changemanagement #ocm
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🚀 Launching AI Catalyst Partners! 🚀 In the rapidly evolving AI landscape where action is essential, we’re thrilled to unveil AI Catalyst Partners. We are excited about the potential of responsible AI and strive to be the catalyst that enables companies and their employees to harness the power of AI to compete, flourish and thrive on their terms. Using our proprietary IDEAS Operating Model and structured accelerators specifically crafted for SME businesses to equip them with the strategy, knowledge, and capabilities to confidently navigate their AI journey. Partnering with our clients to understand their goals, challenges, and ambitions, to ensure that every transformation delivers tangible business value. For us, it’s not just about the technology, success will be amplified by a people first approach. Fostering a culture where creativity, continuous growth, and enabling the unique value each person brings to their organization are paramount. Our founders have over 25 years of experience in AI/ML, data, technology and transformation, across a wide range of business functions and verticals. This experience and our approach sets us apart and enable our clients to expedite their AI adoption and success. Whether you’re just starting your AI journey or looking to accelerate it, AI Catalyst Partners is ready to guide you through the next stages with confidence. Follow us as we launch into a new era of AI innovation and transformation and check out our new website at www.aicatalystpartners.com Unsure where to begin or what your next steps should be to realise the full potential of AI for your business? Then use our free assessment tool, the AI Journey Navigator. https://lnkd.in/eW3eMJJ6 The Navigator will help you understand where your company is on the path to AI maturity. Identifying potential roadblocks and risks that will impact the success of your AI adoption and gives you personalised recommendations and next steps to help you on your journey. #AIInnovation #ResponsibleAI #AI #Genai #aijourneynavigator #BusinessTransformation
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Step into the future with confidence! Explore three ways AI amplifies our ability to anticipate and navigate tomorrow's challenges. But remember, strategic foresight isn't just about embracing AI; it's about leveraging it wisely to craft meaningful and impactful strategies. In our global design and innovation consultancy, we've embraced the power of AI to enhance our futures thinking process. By integrating AI-driven insights, we've been able to identify emerging trends, foresee potential disruptions, and develop robust strategies to stay ahead of the curve. Whether it's predictive analytics, scenario planning, or data-driven decision-making, AI has become an invaluable tool in our arsenal. However, it's essential to recognize that AI is not a silver bullet. While it offers tremendous advantages, there are also pitfalls to navigate. Overreliance on AI algorithms can lead to tunnel vision and overlook crucial human insights. As strategists, we must strike a balance between technological augmentation and human intuition, ensuring that we're not just following the data blindly but synthesizing it with our expertise and experience. As we navigate the complexities of the digital age, it's crucial to approach AI with a critical eye. We must ask ourselves: Are we using AI to augment our capabilities, or are we becoming dependent on it? Are we incorporating diverse perspectives and ethical considerations into our AI-driven strategies? By staying vigilant and mindful of the potential pitfalls, we can harness the full potential of AI while mitigating risks. In conclusion, AI presents unprecedented opportunities for futures thinking, but it's not without its challenges. By adopting a thoughtful and balanced approach, we can harness AI's power to drive innovation, empower decision-making, and shape a better future for organizations and society as a whole. #FutureReady #AIAdvantage #StrategicInsights #TechInnovation #StrategicForesight #AIInBusiness
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Innovation & Transformation Leader. Change Agent. Entrepreneur. ex Rolls-Royce, Dell, PwC. 5x Co-Founder. Leading special projects, initiatives and new ventures. Fractional CDO/CTO. Board Advisor.
Random thought/musing of the day: Embracing AI for Business Transformation Embracing AI is a choice, however In today's ever-evolving business landscape, leveraging AI is essential, and a strategic imperative for the next stage of business transformation. As innovators and venture builders, we stand at the nexus of disruption and opportunity. AI isn't merely a technology, it's the catalyst that propels organizations into a new era of efficiency, innovation and growth. Incorporating AI into the corporate fabric isn't about adopting a trend, it's about redefining how we operate. From optimizing workflows, unlocking predictive insights, and imagining new products/services, AI is the linchpin of organizational agility. In navigating this transformative journey, the strategic application of AI models to specific corporate data becomes a compass, guiding insights and foresight. It's not merely about collecting data, it's about harnessing the power of algorithms to uncover patterns, forecast trends, and drive informed decision-making. By aligning AI with organizational goals, a new realm of efficiency, innovation, and competitive advantage becomes possible. #AIInnovation #DigitalTransformation #VentureBuilding #CorporateInnovation #Leadership #FutureOfWork
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Navigating Abroad Season 4, episode 1 is here! Learn more about Adam Cheyer, co-founder of Siri, and his insights on merging vision with practicality. #Insights #DataAnalytics #PodcastEpisode
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗜 𝗮𝗻𝗱 𝗧𝗶𝗺𝗶𝗻𝗴: Lessons from Adam Cheyer Adam Cheyer, co-founder of Siri, offers invaluable insights for businesses on the brink of AI integration. His career exemplifies the power of 𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗶𝘁𝘆, emphasizing the importance of timing in bringing ideas to fruition. Cheyer's '𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝘁𝗿𝗶𝗴𝗴𝗲𝗿𝘀' 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 is a masterclass in identifying and capitalizing on emerging tech opportunities, demonstrating that 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀 𝗯𝘂𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁. For companies looking to navigate the AI landscape, Cheyer's experience highlights the need to balance creative ambition with strategic market entry. His advice underscores leveraging AI where it excels, understanding its limitations, and ensuring solutions are timed to market demands. Dive into Adam Cheyer's journey for a strategic perspective on harnessing AI's potential, reminding us that success in technology is as much about 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗰𝘁 as it is about 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱. 🎥 𝗪𝗮𝘁𝗰𝗵 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗔𝗯𝗿𝗼𝗮𝗱: 𝗦𝗲𝗮𝘀𝗼𝗻 𝟰, 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭 >> https://bit.ly/3UL6w0E #ArtificialIntelligenceInsights #AIInnovation #AIIntegration #AILandscape #AppliedAI
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Navigating Abroad Season 4, episode 1 is here! Learn more about Adam Cheyer, co-founder of Siri, and his insights on merging vision with practicality. #Insights #DataAnalytics #PodcastEpisode
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗜 𝗮𝗻𝗱 𝗧𝗶𝗺𝗶𝗻𝗴: Lessons from Adam Cheyer Adam Cheyer, co-founder of Siri, offers invaluable insights for businesses on the brink of AI integration. His career exemplifies the power of 𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗶𝘁𝘆, emphasizing the importance of timing in bringing ideas to fruition. Cheyer's '𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝘁𝗿𝗶𝗴𝗴𝗲𝗿𝘀' 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 is a masterclass in identifying and capitalizing on emerging tech opportunities, demonstrating that 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀 𝗯𝘂𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁. For companies looking to navigate the AI landscape, Cheyer's experience highlights the need to balance creative ambition with strategic market entry. His advice underscores leveraging AI where it excels, understanding its limitations, and ensuring solutions are timed to market demands. Dive into Adam Cheyer's journey for a strategic perspective on harnessing AI's potential, reminding us that success in technology is as much about 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗰𝘁 as it is about 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱. 🎥 𝗪𝗮𝘁𝗰𝗵 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗔𝗯𝗿𝗼𝗮𝗱: 𝗦𝗲𝗮𝘀𝗼𝗻 𝟰, 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭 >> https://bit.ly/3UL6w0E #ArtificialIntelligenceInsights #AIInnovation #AIIntegration #AILandscape #AppliedAI
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Navigating Abroad Season 4, episode 1 is here! Learn more about Adam Cheyer, co-founder of Siri, and his insights on merging vision with practicality. #Insights #DataAnalytics #PodcastEpisode
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗜 𝗮𝗻𝗱 𝗧𝗶𝗺𝗶𝗻𝗴: Lessons from Adam Cheyer Adam Cheyer, co-founder of Siri, offers invaluable insights for businesses on the brink of AI integration. His career exemplifies the power of 𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗶𝘁𝘆, emphasizing the importance of timing in bringing ideas to fruition. Cheyer's '𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝘁𝗿𝗶𝗴𝗴𝗲𝗿𝘀' 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 is a masterclass in identifying and capitalizing on emerging tech opportunities, demonstrating that 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀 𝗯𝘂𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁. For companies looking to navigate the AI landscape, Cheyer's experience highlights the need to balance creative ambition with strategic market entry. His advice underscores leveraging AI where it excels, understanding its limitations, and ensuring solutions are timed to market demands. Dive into Adam Cheyer's journey for a strategic perspective on harnessing AI's potential, reminding us that success in technology is as much about 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗰𝘁 as it is about 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱. 🎥 𝗪𝗮𝘁𝗰𝗵 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗔𝗯𝗿𝗼𝗮𝗱: 𝗦𝗲𝗮𝘀𝗼𝗻 𝟰, 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭 >> https://bit.ly/3UL6w0E #ArtificialIntelligenceInsights #AIInnovation #AIIntegration #AILandscape #AppliedAI
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Visionary CEO: Elevated Company Valuations by 40%, Driving Businesses to Market Dominance and Financial Success.
𝗥𝗲𝘁𝗵𝗶𝗻𝗸 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗬𝗼𝘂 𝗞𝗻𝗼𝘄 𝗔𝗯𝗼𝘂𝘁 𝗔𝗜 𝗶𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀. In a world where AI is rapidly reshaping the corporate landscape, clinging to traditional business models is no longer an option. It's time to challenge your perceptions and embrace the transformative power of AI. This is not just about technological advancement; it's about revolutionizing how we think about business strategy, innovation, and competitive advantage. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘳𝘦𝘢𝘥𝘺 𝘵𝘰 𝘭𝘦𝘢𝘥 𝘺𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘪𝘯𝘵𝘰 𝘢 𝘯𝘦𝘸 𝘦𝘳𝘢, 𝘰𝘳 𝘸𝘪𝘭𝘭 𝘺𝘰𝘶 𝘸𝘢𝘵𝘤𝘩 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘴𝘪𝘥𝘦𝘭𝘪𝘯𝘦𝘴 𝘢𝘴 𝘰𝘵𝘩𝘦𝘳𝘴 𝘴𝘦𝘪𝘻𝘦 𝘵𝘩𝘦 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺? #BusinessTransformation #ArtificialIntelligence #DataManagement #MachineLearning
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Good morning LinkedIn community! As we embrace the dawn of a new week, let's reflect on the transformative power of Generative AI in the business landscape. 🌅 This cutting-edge technology is not just a game-changer; it's a universal leveler, poised to democratise AI for businesses of all sizes. By unlocking the potential to rapidly distil actionable insights from vast data oceans, Generative AI is revolutionising decision-making processes across industries. It's an exciting time to witness how AI is becoming more accessible, enabling companies to harness its capabilities more efficiently than ever before. 🚀 Forrester's insights resonate with this trend, highlighting that "Companies across all verticals and maturity levels are finding opportunities to implement AI." This statement underscores the ubiquitous nature of AI's impact, transcending boundaries and empowering organisations to innovate and thrive. Whether you're a startup or a multinational, the AI wave is here to elevate your operations and strategy. Let's ride this wave together and unlock the full potential of our data-driven endeavours. 💡📊 #AIRevolution #DataInsights #FutureOfWork
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Our newest season of Navigating Abroad opens with Adam Cheyer, co-founder of Siri. Dive into Adam's journey for a strategic perspective on harnessing AI's potential. #ArtificialIntelligence #Data #Strategy
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗜 𝗮𝗻𝗱 𝗧𝗶𝗺𝗶𝗻𝗴: Lessons from Adam Cheyer Adam Cheyer, co-founder of Siri, offers invaluable insights for businesses on the brink of AI integration. His career exemplifies the power of 𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗶𝘁𝘆, emphasizing the importance of timing in bringing ideas to fruition. Cheyer's '𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝘁𝗿𝗶𝗴𝗴𝗲𝗿𝘀' 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 is a masterclass in identifying and capitalizing on emerging tech opportunities, demonstrating that 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀 𝗯𝘂𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁. For companies looking to navigate the AI landscape, Cheyer's experience highlights the need to balance creative ambition with strategic market entry. His advice underscores leveraging AI where it excels, understanding its limitations, and ensuring solutions are timed to market demands. Dive into Adam Cheyer's journey for a strategic perspective on harnessing AI's potential, reminding us that success in technology is as much about 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗰𝘁 as it is about 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱. 🎥 𝗪𝗮𝘁𝗰𝗵 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗔𝗯𝗿𝗼𝗮𝗱: 𝗦𝗲𝗮𝘀𝗼𝗻 𝟰, 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭 >> https://bit.ly/3UL6w0E #ArtificialIntelligenceInsights #AIInnovation #AIIntegration #AILandscape #AppliedAI
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Check out our newest season of Navigating Abroad opens with Adam Cheyer, co-founder of Siri. Dive into Adam Cheyer's journey for a strategic perspective on harnessing AI's potential. #ArtificialIntelligence #Data #Strategy
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗜 𝗮𝗻𝗱 𝗧𝗶𝗺𝗶𝗻𝗴: Lessons from Adam Cheyer Adam Cheyer, co-founder of Siri, offers invaluable insights for businesses on the brink of AI integration. His career exemplifies the power of 𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗶𝘁𝘆, emphasizing the importance of timing in bringing ideas to fruition. Cheyer's '𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝘁𝗿𝗶𝗴𝗴𝗲𝗿𝘀' 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 is a masterclass in identifying and capitalizing on emerging tech opportunities, demonstrating that 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀 𝗯𝘂𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁. For companies looking to navigate the AI landscape, Cheyer's experience highlights the need to balance creative ambition with strategic market entry. His advice underscores leveraging AI where it excels, understanding its limitations, and ensuring solutions are timed to market demands. Dive into Adam Cheyer's journey for a strategic perspective on harnessing AI's potential, reminding us that success in technology is as much about 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗰𝘁 as it is about 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱. 🎥 𝗪𝗮𝘁𝗰𝗵 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗔𝗯𝗿𝗼𝗮𝗱: 𝗦𝗲𝗮𝘀𝗼𝗻 𝟰, 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭 >> https://bit.ly/3UL6w0E #ArtificialIntelligenceInsights #AIInnovation #AIIntegration #AILandscape #AppliedAI
Change Management Manager at Tata Consulting Services
8mohttps://www.prosci.com/blog/change-management-trends-2024-and-beyond?utm_campaign=%5BEN-ALL%5D%20Blog%20Email%20Outreach%202023&utm_medium=email&_hsmi=288649151&_hsenc=p2ANqtz-9LYsfB2weoInFpYPSRTQyk-XEFC9hioyifQEuPMDDtKG98xQdTbyauLH1rI_hpcwWdTk_iBWmgpSCCOYWvYH9hrGlZzw&utm_content=288548176&utm_source=hs_email