Pollen Projects’ Post

Only 129 likes to go until I get FREE Wingstop Restaurants Inc. WINGSTOP UK (Lemon Pepper Holdings Ltd) for life!!! If you haven’t already, go like and share the below post with your network! We can do this! #wingstop #food #marketing #marketingcampaign #diaryofaceo #socialmediamanager #manchester #deliveroo #justeat #ubereats #foodfranchise #linkedinhelp #linkedinsupport #inspirational #socialmediacampaign #brandcampaign

We hit 300 likes 🙌🥳 Only 700 to go! Let’s hit the next milestone of 400 likes and get this black card - I need everyone to tell a friend, to tell a friend, go like this post! #wingstop #teamwork #restaurants #franchise #foodchain #foodie #marketing #socialmediamanager #marketingmanager #campaignmanager #businessinsights

Another major influencer making their way into the world of CPG. This is a great example of how making an incredible product can lead you into major success. TRUFF is a company that sticks to their core values and never strays away from making top notch products. Top quality Ingredients, sharp branding, and an essence of luxury, I can easily see why this partnership was a no brainer. Check out this post below from the Co-Founder of TRUFF.

Shake Shack Shake Shack started as a hot dog cart in a park. 🌭➡️🍔 Now it's a global burger phenomenon. Their secret? Staying true to their roots while evolving. They kept their quality and community focus as they grew. It's a masterclass in scaling without losing your essence. We help businesses do just that: grow while keeping their core values intact. Feeling stuck between your original vision and future growth? Let's map out your brand's journey. Drop an emoji that represents your business, and let’s see how we can help you! P.S. Happy National Burger Day! From small bites to big dreams, let's celebrate growth. 🎊🍔 #nationalburgerday #shakeshack #burgerking #InNOutBurger #brandpoets #advertising #marketingconsultant #miamimarketingconsultant #smallbizmarketing #businesscommunications #brandingagency #custommarketingstrategy #digitalmarketingmiami #contentstrategy #brandbuilding

Quitting your job and starting an agency and a hard cider brand while supporting a family of four on one income definitely had its fair share of risks, especially when living in an expensive city like Seattle. There needed to be some real strategy in how both entities could support each other. It’s one of the reasons why Food Court Creative niched down into food & beverage – with that expertise, my agency handles all of the creative and marketing, and Pinball Cider helps instill confidence in the CPG entrepreneurs we work with (and keeps the agency stocked with hard cider 🍻). Thank you Agency Spy and Kyle O'Brien for the writeup! “Pinball Cider allows my team to flex outside of the work we do for our clients, creating a brand we can truly call our own. It also helps instill more confidence in the brands we collaborate with. We’re not just an agency that only knows how to market a brand. We have a much more holistic understanding of the nuances of running a brand and how advertising and marketing can plug in. We understand CPG brands in a way other agencies can’t, and that’s a real differentiator for us.” #PNWagency #PNWCider ADWEEK

Attention all chefs, creators, and food lovers! Don't miss out on the exclusive content in Our Daily Danu newsletter, including the spotlight on our producer of the month, West of Dingle Sea Salt. 🌿 Be part of the conversation be the first to taste the future of food now! Read here: https://wix.to/EoxSDXZ #TheDailyDanu #Innovation #ProducerOfTheMonth #Newsletter

I’m Reflecting on the Grand Opening of Fluffy Fluffy Bristol 💛 Fluffy Fluffy UK is just one of those brands that puts you in a happy mood, and so it's a good thing they want to spread happiness, one pancake at a time 🥞 After an insightful and successful branding exercise in Canada, I'm super grateful to be supporting both the UK and North America team during this exciting phase of expansion. Don't you just love it when a plan comes together? 🎉 Post campaign evaluation is super important, and it helps you understand the how, where, what and why: 👥 1.2k+ Customers Served: The grand opening weekend saw queues stretching around the block and into the night, it was one Bristol won't forget! 👀 600k+ Impressions: Across all platforms the brand and message has reached far and wide, making its way through countless accounts and achieving the desired reach. 💬 20k+ Engagement: The conversations, the feedback, the shared moments has been incredible and the highlight of this journey, the brand feels connected. 📈 1.5k+ New Followers: The family grows! With over 1,500 new followers joining the journey, we're inspired to keep the momentum going, bringing more value and joy to the community. 📊 1k+ Data Captured: With over 1,000 local connections made, the people want more, it's only going to grow stronger and we can't wait to speak to them. ⏳ 100+ Hours of Play Time: Every second watched is due to the audience we’re building, the brand is contagious. This campaign wasn't just about opening doors, it was about opening hearts, sparking joy, and creating a space where everyone is welcome. A massive shoutout to the incredible team 🙌, supportive community and everyone who played a part in turning this opening into reality. Next up... Egham! #fluffyfluffy #fuwafuwa #bristol #bristolopening #grandopening #community #successstory #grateful #team #soufflépancakes #pancakes #dessertcafe #visitbristol

Why You Need to Stand Out from the Crowd Two friends, Jack and Jill, founded an orange juice company. After a while, they couldn't hide their problem anymore. They were struggling to get loyal customers. There were established companies in the industry already. - Citrus Heaven was known for ice juices. - Marko Orangé had the cheapest juices. - Refresha focused on the best taste. These companies already shared the customers amongst themselves. Jack and Jill didn't want to quit, so they had an idea. If they were going to stand out, they needed to have a Unique Selling Proposition (USP). So, they rebranded to Juice Park. The idea was to make customers chill and get entertained under small cool cabins after buying juice. Customers frequently came to chill out with friends and family. Drinking juice together brought happiness and encouraged stronger bonds. This was what Juice Park became known for: "Creating Happy Moments with Juice." You need to find out what makes your brand unique; otherwise, the competition will overwhelm your brand and make you quit. The reason you need to stand out is survival. You have to join the competition, and not be under it. What way would you have made Juice Park stand out? #businessadvice #leadgenerationtips #branduniqueness #marketingtips

Can we have an honest discussion about Foxtrot? First, big kudos to Snaxshot for breaking the news before anyone else and handling it, IMHO, in a balanced and professional manner. Second, to be clear, I am very upset to see Foxtrot close down, especially in this rapid manner. I know how hard this must be for everyone involved and I am so sad to see these stores close, especially the one in Old Town Alexandria, which was anchoring such an important corner of the neighborhood. But, maybe this is a time for greater reflection for the industry. I assume, as everyone should Foxtrot did not fail because of mismanagement or poor leadership. No blame there. Macro effects - high rents, high labor costs and reduced foot traffic in downtown areas- were likely the biggest problems Foxtrot faced and made profitability impossible. Scaling too fast was also likely another key problem. I can only guess here. But the scaling too fast question should make us all take a step back and look at the assumptions behind why Foxtrot was such a darling of the industry and investor portfolios...until this week. To my knowledge bodegas and CVS locations (that Foxtrot was, I assume, competing against) are not failing and shutting down at the same rate. So maybe, this is another case where investors, who come from the 0.1%, were just WAY WAY too out of touch with the vast majority of consumers. Investors in the food industry continue to assume that the market for eclectic and esoteric food and bev is/was much, much bigger than it actually is....so many examples. Maybe bodegas and old school delis aren't so bad. They get the job done. They do not have to be "cool." They have been great businesses for immigrant families for generations. Why do we need to make them "cool?" Food is not fashion. Food and beverage (non-alcohol) are not lifestyle brands. Food brands are not aspirational brands. Consumers don't anchor their identity to food brands or get tattoos of food company logos. Food is amazing, personal and cultural...food brands are not. We are commodities. We are easily replaceable and often consumers don't distinguish between brands. It takes a hundred years and continuous work to build brand loyalty in a commodity...I am competing against one of those. Let's stop trying to make food "cool" and just make it better for the average consumer. Our consumers should be families and people just trying to pay their rent and get to work and not the millionaire heiress with the huge TikTok following. https://lnkd.in/ebMgUn6y

📣 Discover what's making waves in Four Leaf Ventures! 🍀 Dive into our latest Quarterly Newsletter for big announcements and great news. Don't miss out on the latest updates - check it out now! #FourLeafVentures #Newsletter #team #restaurantbusiness #foodie