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When The Premier League kicks off next week, Wolves will be sporting kits from an unfamiliar brand, SUDU, breaking away from the traditional giants like Adidas and Castore. This new partnership is more than just a change in logo; it could signal a significant shift in how clubs approach their kit deals. By cutting out third parties, Wolves and SUDU aim to offer fans high-quality products at more affordable prices while delivering superior commercial returns for the club. Could this innovative model set a new standard for other teams outside the 'Big Six'? Interview with Russell Jones, general manager Wolves. 1. What makes the Wolves-SUDU partnership different from traditional kit deals? The Wolves-SUDU deal eliminates third-party involvement, allowing the club and the manufacturer to control the entire process from design to retail. This approach reduces costs, increases profit margins, and offers more creative freedom in design, leading to a higher quality and more affordable product for fans. 2. How could this new model impact other clubs in the Premier League? This model could be particularly beneficial for clubs outside the 'Big Six,' who often struggle to secure lucrative kit deals. By adopting a similar approach, these clubs could see improved commercial returns, reduced costs, and stronger connections with their fanbases through more affordable merchandise. 3. What are the potential challenges of adopting this new kit supply model? Introducing a new and unfamiliar brand like SUDU to fans can be challenging. There are also logistical complexities in managing production and distribution without the support of a well-established manufacturer. However, if successful, this model could pave the way for a fairer and more sustainable approach to kit deals in the sports industry. #Partnership #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Intelligence #Investment

While enjoying the #Olympics fever, Xiao Shi Hou and I wrote an article for the The Chartered Institute of Trade Mark Attorneys blog on the IP associated with some of the athletes we have watched excel in various sporting arenas. Be it in relation to brand partnerships, direct merchandising or seeking protection for passion projects associated with their names, trade marks form an important part in the lives of these sports people and their commercial value. #Sport #IntellectualProperty #TradeMarks #Brands #BrandProtection

Amer Sports’ shares rose as much as 3.5% on Monday as Wall Street analysts initiated coverage with largely bullish ratings and highlighted strong demand for the Wilson tennis racket maker's premium outdoor and sportswear products in China. For Reuters #China #Sports #Nike #Adidas #Outdoor #AmerSports

I realize there is a lot of factors driving this potential action. However, it does seem we will see more and more clubs and athletes realizing that for some products them being the brand can be more valuable to them and their fans. #sportmarketing #sports

Global Sports Equipment and Apparel Market Size is

Global Sports Equipment and Apparel Market Size is

🏅Sports and branding often go hand in hand, with intellectual property playing a key role. From Allyson Felix to Usain Bolt, top athletes have used IP to elevate their brands beyond the field. Curious to know how they do it? Read Adjoa Anim [Ah-jwah A-neem] and Xiao Shi Hou's latest article for The Chartered Institute of Trade Mark Attorneys to find out. 👇 https://lnkd.in/eeqH6nku #CITMA #Sports #Olympics #Brands #IntellectualProperty