Poppy Carter’s Post

🚀 Unlocking the Secrets of Ye's Super Bowl Ad Campaign: A Case Study for Independent Fashion Brands 🚀 Looking to break through the noise and make a splash in the fashion industry? Take notes from Kanye West's electrifying Super Bowl ad campaign for Yeezy Pods—a masterclass in authenticity and buzz generation. For nearly a year, the Yeezy Pods campaign captivated audiences, culminating in a Super Bowl ad buy that propelled Ye back into the limelight. What's the secret sauce? Ye's innate ability to ignite conversations. The campaign wasn't just about product promotion; it was about creating an experience. From the Yeezy supply launch to the strategic price drop and subsequent refund, every move was calculated to captivate the industry's attention. And it worked. According to Ye himself, the campaign outperformed even Calvin Klein's viral sensation featuring Jeremy Allen White, raking in a staggering $12.7 million in revenue. So what can independent fashion brands learn from Ye's playbook? It's about more than just selling products—it's about creating a narrative, sparking conversations, and pushing boundaries. Dare to be different, and the results will speak for themselves. 🔥 #FashionMarketing #SuperBowlAds #BrandStrategy Btw, if anyone reading this is trying to launch or grow their brand in fashion, beauty or luxury, please check us out and inbox us, we're a pretty big deal and we love to build empires. Best, https://lnkd.in/ep2PVRxy

IS THE GAP BACK? Heritage brands often struggle to balance staying true to their past and being relevant today. This Gap ad shows no signs of that struggle. In a fresh new way, Gap's brand equity and modernity dance beautifully. On display is old charm, current character, and more: What’s old: 👉 Gap is known for its basics. 👉 Gap had iconic dance ads before anyone. 👉 Gap went minimal clean color ways before most. What’s new: 👉 The dance moves, very TikTok friendly. 👉 The music of the moment and Tyla. 👉 The modern cinematic edge. 👉 The handheld shot-on-an-iPhone feel. 👉 The cutdown teaser dropped weeks before. What’s both: 👉 Today, what’s old is new. 👉 Linen is a spring hero that fashion houses are leaning into. 👉 Simple stories, for hopefully simpler times. 👉 Gap saying, boldly, authentically, “Look, we’re back.” Personally, this is a great reintroduction to Gap. Bravo Richard Dickson and team, can't wait to see what's next from them. I’d love to hear what you think. ➡ Can new creative director Zach Posen make it happen? ➡ Is Richard Dickson and team already hitting full stride? ➡ Are you back shopping Gap? Did you ever leave? 😉 #life #work #brand We Are Bill

From Dungeons to Runways: How Critical Role turned a D&D game into a fashion show! Back in 2012, a few friends started playing Dungeons & Dragons just for fun. Fast forward to now: The game, now called 'Critical Role,' is a huge hit with over 2 million YouTube fans. They didn’t just stop at playing; they’ve filled six warehouses with cool merch and even pulled off a live-stream fashion show with big names like Rosanna Pansino! Why it matters to your brand: Community Engagement: Critical Role leverages their passionate community to expand their product line successfully. Engaging your audience can turn simple products into must-have merchandise. Innovation in Marketing: They recently hosted a live-streamed fashion show featuring popular creators like Rosanna Pansino and Style Theorists, pushing the boundaries of traditional merchandising. Standout merch: Their "How Do You Want This?" hoodie isn't just a piece of clothing; it's a catchphrase that fans love, showing the power of brand-consistent messaging in products. If you're ready to take your promotional products to the next level, at GiftAFeeling we can help you create a strategy that turns fans into customers. Get in touch with us: https://lnkd.in/eiD6UNjR #brandedmerchandise #fanengagement #criticalrole #dungeonsanddragons

Brands need their personal enemy. And we are not talking about competing companies. I'm talking about phenomena or feelings that the brand and its audience set as a goal to overcome. Example: 1. The enemy of Burger King is meat fried in oil, not grilled 2. Nike's enemy is laziness 3. Dove's enemy is unrealistic standards of beauty Each leader (brand) has identified its villain and rallied people (audience) to battle him. A brand identity that visually conveys the company's values is also being built around the fight against this scourge. What kind of enemy have KovDenOleks? Gray incomprehensible brands with which you do not want to interact! Join me in the war against boredom! #logo #identity #branding #visual #design

Strolling through the city, pondering the power of emotional branding. 🌆 As I strolled through the bustling city streets, I couldn't help but notice how certain brands seemed to capture not just my attention, but my emotions. Take Nike, for example. Their commercials aren't just about sneakers; they're about pushing boundaries and inspiring greatness. That's the power of emotional branding – it creates a connection that goes beyond the product itself. In today's competitive market, it's not just about selling; it's about storytelling. And those who master the art of emotional branding stand out amidst the noise, resonating with consumers on a deeper level. Have you ever felt a strong emotional connection to a brand or advertisement? What was it about that campaign that resonated with you? Share your thoughts below! 👇 #MarketingInsights #EmotionalConnection #BrandStorytelling

How I would reinvent an iconic American retailer... That was the title of a video (actually a pair of videos) I posted that went viral this week. I'm still wading through all of the comments. Turns out, people had A LOT of opinions about JCPenney. In the video, I offered a few off-the-cuff ideas for how to revamp the business, experience, offering, etc. Some were very well received, some had mixed reviews. As a strategist, my aim isn't to sell people on my ideas, but to get them out of the 'incremental' mode that doesn't move the needle, and put ideas in the room to get a reaction and surface new ways of thinking about (and solving) a challenge. Here's the 7 insights I took away from this ad hoc experiment... 1. It's good to be loyal to an original customer base, but do it for too long without appealing to new audiences and even your brand name will be considered 'outdated'. 2. Customers are yearning for upscale experiences, service and store design, even from discount retailers. 3. Multiple rebrands in a short span of time confuses customers and exhausts employees. Also, a logo refresh without significant innovation to the business/experience/offering should be used sparingly. 4. The need to align business, brand and people strategies is crucial if you want to win over all stakeholders. 5. This one was interesting - customers still want catalogues, but not just a rehash of what is on your website. Make them mini-magazines with ideas for gifting, styling wardrobe, designer interviews, home decor revamps, etc. It's a brand touchpoint that can drive recognition, foot traffic, & sales *when done well*. 6. There's value in publicizing the history of a brand and its founders, especially when the brand shows it's still connected to the original identity. It seems to build trust and admiration. 7. Good customer service can't happen with a team that's overworked and understaffed. Original video (Part 1): https://lnkd.in/gZxawQGH Stats: 500k plays. 25k likes. 600 comments. 300 reshares. 2k saves... and counting. #JCPenney #rebrand #innovation #retailbusiness

Marketing Ad discussion Friday: The legacy brand of Levis’Store! Levi’s just came out with a new ad: “The Floor is Yours”.  Let’s take a look and rate the ad. First – let’s look at some key aspects of this ad: · Was there a “why” reason? · Was there a solution to possibly for the consumer? · Emotional Connection · Relatability · Visual/Aesthetic Appeal · Simplicity/Clarity · Surprise/Novelty · CTA (Call to Action) · Cultural Relevance · Humor · Authenticity/Consistency Personally, I felt that this was a great resurgence for the Levi’s brand; as they are evolving their brand with the consumer.  By listening, connecting and involving the consumer in some form such as dancing, socializing that dance and connecting with the community. **Once more – these are my opinion + my opinion alone and understand that everyone might have a different perspective. It’s all subjective. Overall, I’d rate this ad 9 out of 10. What are your thoughts after watching? Article: https://lnkd.in/g8BaPKUp (https://lnkd.in/g8BaPKUp) Ad: https://lnkd.in/gnXtf52M (https://lnkd.in/gnXtf52M) #marketing #fun #ads #risktaking #purpose #dance

Abercrombie & Fitch might just be the brand turnaround of the century. Here's how they did it: 1. Modern Brand Positioning The new Abercrombie is... basic... in the best way. It's inclusive. It's classy. And it's functional. The company leaned into a more "real" brand for the working millennial. If you buy something from Abercrombie today, you know it will be good quality, affordable, and wearable multiple times. 2. Product Evolution The brand FULLY revamped its product line. The new direction is perfectly in line with their brand positioning, emphasizing quality, comfort, and timeless style. No more logos. No more collars. Abercrombie can now be worn at AND after work. And this pivot has attracted a more mature and fashion-conscious consumer. 3. Social Media & Influencer Marketing Abercrombie is ALL OVER TikTok. Their feed is full of influencers showing their outfits in a range of settings (i.e. wedding guest dresses, work fits, etc.) By leveraging creators' voices, they've also gathered tons of social proof that they are back and more fashionable than ever. The brand is night and day compared to what it was ~5 years ago. And you know what A&F didn't do? Change their logo and color scheme (!!). Your brand is about so much more than a logo. Today, the stock is up 11x what it was in 2020 on the same day (!!). Have you been in an Abercrombie recently? What do you think is the most impressive part of their new direction? --- P.S. Follow Ali Kaltman for more brand breakdowns. 💙 #brandmarketing #marketing #brandturnaround

Today we collected this Vans Old Ad Principle: Connect shoes to emotions and experiences to make them more appealing. Key Learnings: 1. Clever slogan: "Shoes for moods you haven't felt yet" sparks curiosity 2. Eye-catching image: Unusual angle grabs attention 3. Color blocks: Blue and green create a striking backdrop 4. Mood suggestion: Model's pose hints at fun, carefree feelings 5. Product showcase: Different shoe styles shown at bottom 6. Brand focus: Vans logo clearly visible 7. Youth appeal: Young model and casual style target younger crowd 8. Promise of new experiences: Ad suggests shoes can lead to new feelings This ad uses a creative visual and tagline to make Vans shoes seem exciting and emotionally appealing. ___________________ Discover more ad insights! Follow Ad Scientist for regular breakdowns of classic marketing techniques. #AdScientist #Advertising

Connecting brand experience with consumers is what we do best. If you want to learn more or see more examples just reach out and let us know. #digital #retailing ##augmentedreality