Hue.’s Post

Every month, we host a Lunch & Learn to get to know our teammates better 💜 👋🏼 Meet Elena Allison, Hue.’s Campaign Marketing Manager, who went in Aug! Fun facts about Elena and her impact so far at Hue: 📈 She is an expert at recruiting, and has expanded our creator community by 29% in the past 4 weeks! 📝 She's passionate about scrapbook journaling, fashion styling, and, of course, community recruiting! 💄Elena initially started as a Creator in Hue's UGC Community, where she created amazing video content for brands like TATCHA, Ceremonia, MAKE Beauty and Credo Beauty. From Creator to Intern to full time Campaign manager, Elena really is the glue that keeps the Hue UGC Community together, and we can’t wait to see how she’ll continue to grow our community! This Lunch & Learn series has become one of our favorite ways to connect as a team, and we look forward to it every month! #UGC #teammemberspotlight #companyculture #beauty #poweredbyhue #beautymarketing #huecommunity #marketing #shoppablevideo Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Noureen Shallwani Shraddha Harikumar Angel Catalan

Marketers know the truth. Our jobs give Excel baddie realness.  And version no.51 of the meeting deck is 🔥 Why mention the hours spent on spreadsheets and data analysis when we can talk about the exciting in-person events and cool campaigns we are planning? 📷: https://lnkd.in/deUJ4hSr #marketing #relatable #poweredbyhue #beautymarketing #huecommunity #beauty #shoppablevideo #videocommerce Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes Angel Catalan

With summer coming to an end, we’re thinking about our favorite IRL brand activations ☀️ Here are some of our favorites: 💄 rhode’s custom photo booth and life-sized products gave customers an interactive experience, promoting the peptide lip treatments and pocket blushes (Lauren Ratner) 🐚 OUAI’s pop up with Space NK celebrating the new hair and body mist brought customers on “ouai-cation” with beach themed decor and yummy summer drinks (Hayley Allard (Lobel)) 🧖♀️ ELEMIS took a CGI design of their groundbreaking cleansing balm smashing into a sidewalk and turned it into reality with a supersized version and pop-up (Darren Hewitt-McLaren) 💋 REFY celebrated their launched at Selfridges by welcoming customers into the “REFY kitchen” where they can experiment with new and existing products (Charlotte Geoghegan) What's the most memorable beauty brand activation you’ve seen recently? 💭🌟 #brandactivation #interactiveexperience #brandmarketing #poweredbyhue #beautymarketing #marketing #beauty #shoppablevideo #videocommerce Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes Angel Catalan

As Lana del Rey says, “when you know, you know.” 😌💜 This is exactly how our team felt when we landed on our current tagline⬇️ The realest video content (Hue.)manly possible. In today’s highly filtered, AI-generated world, where customers crave genuine connections, user-generated content (UGC) has to be more than just polished and pretty. It has to be real. That’s where Hue comes in. At Hue, we don’t just source video content; we tap into the pulse of what truly resonates with customers on eCommerce. Our tagline, "The realest video content (Hue)manly possible," is more than just words—it's our mission. We specialize in user-generated content that brands can trust will connect with their audiences in the most authentic way. What sets us apart? While others may focus on quantity or aesthetics, we dig deeper, finding the stories that matter most—the ones that customers see themselves in. Our content isn’t about being on-trend; it’s about being on-point with what customers genuinely care about when considering a purchase. Whether it's a heartfelt testimonial or a candid moment about how well a concealer covers scar, the videos we source are as real as it gets. They capture the essence of human experience, making customers not just seen but understood. Hue is redefining the landscape of video commerce, one authentic video at a time. Because in a world full of AI and filters, we believe that the realest content is what truly makes a lasting impact. Our innovative beauty partners featured on our billboard: TATCHA Rare Beauty Brands Ceremonia Credo Beauty 111SKIN Live Tinted Ami Colé Blume Cover FX Crown Affair FEKKAI Kate Somerville Skincare KOBA skincare Laura Geller Beauty LAWLESS Beauty MAKE Beauty Mother Science Rituel de Fille RMS Beauty Surratt Beauty thirteen lune BLK/OPL #AI #tiktok #billboard #timessquare #poweredbyhue #beautymarketing #huecommunity #marketing #beauty #shoppablevideo #videocommerce Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes Angel Catalan

With the rise of TikTok, customers watch UGC from people like them to inform what products they purchase. Many brands want to bring educational UGC to eComm, but getting content that represents all customer needs is a challenge. Ceremonia, a clean hair care brand that blends LatinX heritage with modern-day rituals, partnered with Hue to sourced 216 UGC assets for three of their top products. 👯♀️🤝 The UGC represents all hair types and hair textures — from straight to coily and fine to thick — and 44% come from LatinX creators, ensuring representation of Ceremonia’s core customers. Two weeks after launching Hue’s UGC to eComm, Ceremonia saw: • 64% increase in conversion • 148% increase in total revenue • 18.7% increase in engagement • 4% reduction in bounce rate WOW! 💜 Follow us on LinkedIn to keep up to date on our partnerships with your favorite beauty brands! #casestudy #haircare #poweredbyhue #beautymarketing #huecommunity #marketing #beauty #shoppablevideo Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes Angel Catalan

We’re thrilled to introduce Angel Catalan, Hue’s Founding Account Executive! ⬇️ Before joining our team, Angel discovered his passion for SaaS sales and  focused his experience in the data tooling space. “I'm excited to combine my sales and business development background with my personal passion for all things beauty and fashion to introduce Hue to brands everywhere!” Outside of work, Angel is a proud dog and cat dad!! 🐈🐕 He also loves going to brunch and watching a slew of Bravo TV shows! Welcome to the Hue crew, Angel! We are excited to have you! 💜 #welcome #newemployee #teamculture #poweredbyhue #beautymarketing #huecommunity #marketing #beauty #shoppablevideo Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes 

This is Hue. going the extra 0.005 for our beauty brand partners 🥇 Have you heard about Hue's Shoppable Video platform yet? No? We'd love to introduce ourselves 🤝 💜 ⬇️ Hue is an expert in highly converting authentic user-generated video reviews as a source of product discovery and social proof. Follow our LinkedIn page to stay up-to-date on our product launches, case studies, industry reports and more. #olympics #sports #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce #beauty #shoppablevideo Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes