Hue.’s Post

Introvert Marketing genius is on full display with these shopping baskets! Black baskets for extroverts who "Happy To Be Assisted" and white baskets for introverts who are "Happy Shopping Alone". This simple idea caters to both personality preferences, making shopping more enjoyable for everyone. B2B takeaway? 🤔 Understand your audience! Just like Sephora and KIS retailers of personal care and beauty products, tailor your approach to your target market's needs. In the B2B world, this could mean offering a chatbot opt-out option, allowing introverted website visitors to browse freely without intrusive pop-ups that appear again and again while browsing! #b2bmarketing #demandgeneration #saas #marketing #digitalmarketing #ai #innovation #business #strategy #customersuccess #startups #entrepreneurship #contentstrategy #leadership #digitaltransformation #ProductManagement #MarketingStrategy #productmarketing #retail #automation #technology #martech

Ever feel like juggling your marketing across different platforms is like trying to keep a dozen eggs in the air? 🤹♂️🥚 Wilkee AI is here to help! We seamlessly integrate your chatbots with social media, email, and more for a unified strategy that keeps your brand's voice consistent. 🗣️✨ Imagine your customer moving from Facebook to email to your website with the same helpful, personalized experience. That's omnichannel magic, folks! 🪄✨ Ready to make marketing mayhem a thing of the past? Drop a '🚀' if you're on board and check out bit.ly/Digital-A-la-carte for prices! 📈 #OmnichannelMarketing #ChatbotIntegration #DigitalGrowth #socialmediamanagementtool, #socialmediacontentcreation, #socialmediascheduling, #socialmediabrandconsistency, #AIpoweredsocialmedia, #digitalmarketing, #contentmarketing, #emailmarketing, #searchenginemarketing, #payperclick, #marketingautomation,#growyourbusiness, #entrepreneurlife, #startup, #smallbusiness, #businesstips Check out our A-La-Carte Prices here https://lnkd.in/eW2pVkr6

Marketplaces are the easiest business ideas to come up with but the hardest to implement. I realised this firsthand when I created a marketplace for small apparel brands. To solve the cold start problem, I took inspiration from “The Cold Start Problem” by Andrew Chen and attempted to “Flintstone” the growth flywheel by creating the supply side. The idea was simple: I would create dozens, even hundreds, of brands to sell through my marketplace, using Print-On-Demand platforms as my production partners. To achieve this, I first needed to learn everything about design. After immersing myself in the process, I developed a design workflow and created brand after brand, and collection after collection. However, the process was extremely long and tedious, so I sought a better way. Research showed that the only faster method was to abandon the “Brand” concept and use internet stickers. But that didn’t align with my vision of empowering individuals to create sustainable business models based on strong brand identities. So, I decided to automate the process. What you see attached is the result of that idea. With a tool like Lasi, I can accomplish in three minutes what used to take three days, with far superior results. Imagine what you can achieve with three days of using this tool. Whether you own a small apparel brand or you work for an established player in the industry, this tool can 10X your output and make you more productive than you could ever be on your own. And one more thing, the accuracy of the version I’m currently working on is truly otherworldly! #MarketplaceInnovation #BusinessGrowth #StartupJourney #PrintOnDemand #BrandDevelopment #AutomationTools #EntrepreneurLife #TechInnovation #SustainableBusiness #ProductivityBoost #ai

Our startup has worked with 100+ profitable DTC brands Here's our 6-step process that turns dead email lurkers into insane repeat customers. Using Maverick! Step 1 → Identify where to engage customers in the journey -Map out the journey each customer takes with your brand. -Figure out where you want to drive delight or improve conversion. Step 2 → Record your video messages -Record for where you want to engage your customer (a post-purchase thank you, an abandoned cart recovery, a welcome message). -Anyone can record the video, but we’ve seen best results when the brand’s founder or another team member film. Step 3 → Record a personalization script -You record yourself reading a quick 15-minute script. -This helps our AI learn your voice and personalize your video messages from step 2. Step 4 → Send the videos over to Maverick -Our AI platform personalizes your videos for thousands of customers. -We send you samples to review. -We create branded landing pages to host the videos. Step 5 → Integrate your AI-generated videos into your email flows -If a customer abandons cart, SEND a video to bring them back. -If a customer makes a purchase, SEND a thank you video. -If potential customers are email lurkers, SEND discount videos. Step 6 → Launch! -Send video campaigns via email or SMS -Watch delighted feedback and revenue roll in And I think that wraps everything up. Wanna learn some of the amazing results we've gotten with this approach? If YES, then send me a message and we can talk about it!

In my first few months managing a brand I was stupidly excited about stupid things. In my head the answer to most of the brands problems were things I wanted to do. 1) Make an exciting ad 2) Explore the latest digital ad format After one such presentation I was asked by Ayan Chaudhuri " Ye tum marketing plan bata rahe ho ya digital campaign plan bata rahe ho?" Simple question, but it had a lasting impact. I just wanted to do the next cool thing without evaluating why the business needs it and what would be the impact. I didn't even know in depth, if the numbers being committed by this new platform, now dead, were indeed genuine. And yet, I was happy to burn crores of public investor funds without thinking twice. Sometimes D2C brands in the startup ecosystem remind me of that time. It's exciting to do new and cool advertising. It's glamorous to be at shoots and meet celebs etc, so much so that we don't ask basic questions 1) Do I even need a celebrity? 2) What am I advertising for? Brand campaigns are a tool and just like any other tool, unless you're able to identify the problem carefully, you can't apply the right solution. Most D2C brands think their problem is awareness. More often than not, it's the lack of a user insight resulting in a product with clear functional or emotional benefits, that current user love, measured through repeats and customer service interactions. Think of brand campaigns as having two basic parts, capturing attention and then landing your message. The first part is again, more glamorous than the latter but both are equally important. Legacy brands over-index on the latter, new brands on the former. Advertising is not about being in the business of selling or being in the business of art, it's about being in the business of art for commerce. #brands #Brandbuilding #D2C #Startup #India #Advertising #camapigns

Shein’s I.P.O. Presents Tests on Wall Street and Washington The fast-fashion giant is betting it can break the logjam of underperforming new listings, even as it continues to draw scrutiny from Washington. https://lnkd.in/gJDpYQXc HOWEVER, yourself or your business may be having a hard time, generating inspiring, high quality branded social media posts and SEO. optimised blog content. Our done for you service can help you with: 1. Scaling your brand awareness 2. Expanding your reach 3. Driving more traffic 4. Increasing your lead generation and sales 5. Interacting with potential customers, suppliers and partners 6. Upselling & x-selling 7. And much more! YOU or your business can get up to: 1. 180 Branded Social Media Posts 2. X4 SEO Optimised Blog Articles = 4000 words 3. Scheduling & Posting across Facebook, Instagram, LinkedIn, Twitter, Google My Business, Pinterest, Tik Tok Every month, from only $99! Learn More: https://1.xpandops.com/rsl #productivity #fundraising #startups #socialmedia #venturecapital #innovation #automation #marketing #technology #climatechange #people #data #sustainability #business #career #india #creativity #innovation #management #humanresources #digitalmarketing...

At GenPark, we’ve reimagined the way you shop and connect with a community of like-minded individuals who share your passion for discovering new products. We are not just another average online marketplace; we are a dynamic social commerce hub designed to elevate your shopping experience. We understand that shopping is more than just a transaction; it’s an experience. Our platform is meticulously crafted for shoppers who crave more than just products – they seek inspiration, connection, and a sense of belonging. What sets GenPark apart is our commitment to personalization. We harness the potential of advanced artificial intelligence to curate content that’s as unique as you are. We don’t believe in one-size-fits-all recommendations. Instead, we use cutting-edge AI technology to tailor your shopping journey, providing you with a one-of-a-kind experience that resonates with your tastes, interests, and desires. Our vision is simple yet profound – to revolutionize the way you shop. We envision a world where shopping is not a mundane task but a delightful experience where every discovery is a moment of joy. GenPark is the bridge between your unique style and the products that speak to your soul. We’re redefining social commerce, one personalized recommendation at a time. Welcome to a world of personalized shopping, vibrant connections, and endless inspiration. Extend Reality! Experience more! #demo #aigc #social #ecommerce #dtc

Did you know that Bhuvan Bam’s fashion line 'Youthiapa' made history as the first Indian Shopify platform with store access on YouTube? Behind Bhuvan Bam’s success, there is a lesser-known man, Rohit Raj. He has not only turned Bam's content into business but also made Bam himself a brand. Together, Bam and Raj are not just content creators; they're visionary entrepreneurs shaping the future of merchandising. Here’s what we can learn from them: 1. Adaptability and Expansion: Youthiapa started as a merchandise-based store but adapted to changing market demands by transitioning into everyday fashion. This emphasizes the importance of adaptability and the ability to expand beyond initial offerings to capture a broader audience. 2. Trust and Community: Aspiring entrepreneurs should prioritize building trust and authenticity, as it forms the basis for customer loyalty and acceptance of new ventures. 3. Direct-to-Consumer Relationship: YouTube allows creators like Bhuvan Bam to establish a direct line of communication with their audience. This direct-to-consumer relationship is a powerful asset for entrepreneurs, enabling them to receive immediate feedback, understand customer needs, and tailor their business strategies accordingly. Clearly, in this game, the only thing more powerful than a killer idea is the community cheering you on. ——————————————————————— If you’re trying to understand the creator economy, allow me (Tvisha Tuli) to be your guide. #creatoreconomy

Shein’s I.P.O. Presents Tests on Wall Street and Washington The fast-fashion giant is betting it can break the logjam of underperforming new listings, even as it continues to draw scrutiny from Washington. https://lnkd.in/gJDpYQXc HOWEVER, yourself or your business may be having a hard time, generating inspiring, high quality branded social media posts and SEO. optimised blog content. Our done for you service can help you with: 1. Scaling your brand awareness 2. Expanding your reach 3. Driving more traffic 4. Increasing your lead generation and sales 5. Interacting with potential customers, suppliers and partners 6. Upselling & x-selling 7. And much more! YOU or your business can get up to: 1. 180 Branded Social Media Posts 2. X4 SEO Optimised Blog Articles = 4000 words 3. Scheduling & Posting across Facebook, Instagram, LinkedIn, Twitter, Google My Business, Pinterest, Tik Tok Every month, from only $99! Learn More: https://1.xpandops.com/rsl #productivity #fundraising #startups #socialmedia #venturecapital #innovation #automation #marketing #technology #climatechange #people #data #sustainability #business #career #india #creativity #innovation #management #humanresources #digitalmarketing...

It's an interesting time in retail right now. There's a lot of challenges DTC startups are facing, from inflation to rising CAC to increased competition, that have been ongoing for the last two years, but also show signs of abating. I'm not seeing many startups make big, sweeping changes in response to these challenges, but rather, there's a lot of behind-the-scenes tweaking of marketing strategies. It's subtle, but the big challenge a lot of companies face right now is: it is harder than ever to convince people to buy from your brand compared to all of your competitors. And, to convince them to buy right now instead of say, 6 to 12 months. So, a lot of companies are spending more time behind the scenes looking for creative ways to reach new customers, and continuously honing their brand messaging. As Brian Berger put it to me: "For consumers, the novelty of discovering a new brand online, the novelty of somebody positioning a product as a better mousetrap, or something better than what they’re traditionally used to — all of that is, like, priced in now. Consumers have been hearing those kinds of messages for a long, long time." So, DTC brands can no longer rest on their laurels. I dive into these challenges and more in the latest edition of the DTC Briefing, exclusively for Modern Retail subscribers. A reminder that the code ANNA gets you 20% off! https://lnkd.in/egujYwiM