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Everyone knows the five W's reporters should answer to write a compelling article. What happens when you have information about an event or topic and want to share it? You can use those same five W's to your advantage! In the PLI Chronicle, Janet Falk discusses how you can implement "who, what, where, when, and why" to help get a reporter to write about what's important to you. Read the full article here: https://bit.ly/4bUOvCU

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Janet Falk

Media Relations and Marketing Communications Strategy to Help Attorneys, Business Owners, Consultants Get in the News, Attract Clients and Grow | Speaker | Networking Guru | Guest on 9 of 16 Top Legal Marketing Podcasts

2mo

Using the five W's makes it easy for the reporter to envision the article in toto. All they need is a lively quote from you, and perhaps corroboration from a client or other observer of the industry or company, which you will gladly provide.

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