Prasidha Menon’s Post

Today, the SIVO, Inc. On Demand Talent Spotlight shines on an experienced, fractional Insight Leader. If you are looking to build or further develop your Consumer Insight & Analytic capabilities, this CI leader will guide your efforts and partner with your teams to transform Consumer and Market Insight into a truly competitive & sustainable advantage for your business. Keys aspects of this role can include:   ·   Provide assessment of organization’s current state Insight readiness (i.e., to understand core consumer base, what are critical consumer information and learning gaps)   ·   Assess Analytic Insight capability and where organization lies on Analytic Maturity curve   ·   Understand key business objectives & priorities and translate into learning plans for the organization   ·   Deliver impactful Insights that shape meaningful strategies and activation opportunities for the organization   ·   Elevate role of Insight, where your employees embrace ‘consumer first’ mindset and Insight becomes central to your decision making process   ·   Keep on-going pulse on broader macro trends, identifying and turning market disruptors into growth opportunity   ·   Build Consumer & Analytic Insight function as needed (people resources, methodologies and tool kits – including AI) to ensure continued traction and business impact   To learn more, check out SIVO's On Demand Talent page and profiles at SIVOInsights.com. Or reach out the SIVO On Demand Talent Support team at [email protected] to discuss your fractional insights talent needs. #consumerinsights #fractional #InsightsLeadership #ondemandtalent

We Have a Talent and Process Gap, and It Is Holding Us Back as an Industry In today's rapidly evolving market, the organizational structures of many companies are outdated, filled with inefficient processes and talent that hasn't kept pace with modern demands. At Keen Decision Systems, we've observed firsthand the benefits of brands adopting a challenger mindset. This perspective aligns with the insights from the article on breaking through resistance to change, highlighting the necessity for companies to embrace innovation and agility. Traditional hierarchical models are ill-suited for the dynamic nature of current business environments. They often hinder decision-making and stifle creativity. Inefficiencies are further exacerbated by processes that haven't evolved and a workforce that lacks the necessary skills to leverage new technologies and methodologies. By contrast, companies that enter engagements with a mindset geared towards challenging the status quo and embracing change see significant improvements. These organizations prioritize continuous learning and adaptability, ensuring that their talent and processes are aligned with contemporary market needs. At Keen Decision Systems, we’ve successfully collaborated with such forward-thinking brands, leveraging AI and advanced data analytics to transform their marketing strategies. These brands are not only more efficient but also more effective in navigating the complexities of the modern marketplace. It’s imperative for industries to recognize and address these gaps in talent and processes. Only by doing so can they remain competitive and drive sustainable growth in an increasingly complex and fast-paced world. #IndustryInsights #TalentGap #ProcessImprovement #Innovation #MarketingStrategy

🌟 How are Brand Insights Organizations Adapting and Evolving to Succeed? 🌟 OGC Global had the pleasure of speaking to industry thought leaders Gregory Wester, CMO at Digital Turbine, and Ken Athaide, Senior Manager at Cox Business, moderated by John Schiela, our GM here at OGC Global. We also gathered valuable takeaways from Khary Y. Campbell, MBA, VP of Consumer Research and Insights at Comcast, and Serena Li, Director of Consumer Insights at Strava. Our discussion focused on the critical challenges insights organizations face today—from shrinking budgets, the future of AI, faster turnaround times, and the quest for deeper, more actionable insights. 🚀 Click below to read the full interview on our website and gain an in-depth view into the experiences and strategies that have reshaped these leaders' operations, enabling them to excel in delivering value. Don’t miss out on the insights shared! #BrandInsights #BusinessStrategy #DataAnalytics #LeadershipExcellence #MarketResearch #DigitalTransformation #ogcglobal #Thoughtleaders

Chief Talent Officers…connect with other talent management leaders, share your insights and hear ideas and best practices from your peers. Speak at the Chief Talent Officer Summit (online), September 10-11. #thoughtleaders #bestpractices #talentmanagement #chieftalentofficer #futureskilling

Not surprisingly data and tech are dominating the transformation agenda in today's organizations. But what is probably largely underrated is the human element and the role people play in unlocking profitability and growth.   Data shows, that by activating the growth combination of data and technology, companies stand to gain a premium of 4% on top-line productivity.    Adding the human element to that equation makes the critical difference: +7%! The combination of data, technology and people enables companies to gain a premium of up to 11% on top-line productivity.   In a recent Accenture survey, CEOs rated both "enhancing performance and productivity through data, tech and AI" as well as "accessing and creating top talent across the organization" as top focus areas for growth in the next three years. And there is also proof that it works, those companies then operate in the top quartile of their respective industries. So how do you make that happen?    🚀 With unprecedented access to data, CHROs are in the position to discover powerful ways to lead change within organizations and beyond - even more so in the reality of an ever-changing environment.   The report is giving a name to this new type of CHRO stepping up to lead their C-suite peers in connecting data, technology and people—and cultivating collaboration. Chief Human Resources Officers are bringing business growth and exceptional human experiences into higher resolution - so these "High-Res" CHROs are driving continuous reinvention by finding new streams of value in every corner of the organization.   You might have noticed from one of my previous posts that I am extremely passionate about the power of data. Even more so in the people space! There is so much lead way for people teams and organizations as a whole to use insights and analytics to table topics at the core of organisational health and with that, unlock the nexus of growth. CHROs can open the door to evidence-based decision making, playing a leading role in organizational transformations.   The modern CHRO is not just an HR leader, but a growth driver, shaping the company's long-term success and company culture.    I'm a strong supporter and advocate for organizations to shift towards a more strategic, data-driven and people-centric approach - it is all about the dream combination of people, tech and data 💙🚀   Let's champion innovation, collaboration, and impactful change together 💡 Agree?      #PeopleStrategy #BusinessGrowth #Transformation #PeopleAnalytics #CHROInsights

We know now that data and AI are indispensable tools as jobs and industries evolve. How can business leaders build business teams that thrive amid change? 🔎 Gain the upper hand in an unpredictable market by joining our upcoming webinar in collaboration with Positive Workplaces on June 26th, where you will learn more about ✅ Building a lasting innovation culture to futureproof your business ✅ Cultivating harmonious growth and work cultures to supercharge team performance ✅ Strategizing on the best enablement approaches for your organization https://lnkd.in/gKk_sinz. #upskilling #enablement #innovation #data #culture

Unlocking transformative success hinges on a deep understanding of how employees navigate change. It's not just about gauging sentiment; it's about decoding behaviors and their evolution amidst strategic shifts. With cutting-edge technology like #GenAI, companies can access immediate, scalable insights into employee behavior, refining their change management approach during business transformation. Prioritizing behavioral insights is pivotal for successful transformation. It allows organizations to navigate complexities, identify effective tactics, and swiftly adjust strategies to minimize setbacks. Recognizing this role is key for fostering innovation, managing cultural shifts, and realizing strategic visions. To harness behavioral data effectively, follow these strategic steps: 📊 Continuously track and analyze behavioral data to identify progress and challenges. 🎯 Tailor strategies to overcome obstacles and refine transformation initiatives. 🌟 Maintain open communication with your workforce, celebrating achievements and addressing improvement needs. Technology and data are indispensable drivers of business transformation, equipping organizations with the tools and insights to create value, uncover opportunities, and optimize costs. Discover more #insights and #strategies for business transformation growth here: https://lnkd.in/eBHY-RsN #KPMGAdvisory #DigitalTransformation #DataDriven #ChangeManagement #BusinessTransformation

In my work, I’ve increasingly taken on the role of thought partner to CEOs who are committed to transforming their companies. What sets this role apart? A thought partner is a sounding board for strategic thinking and decision-making. Together with the CEO, they co-create solutions to the most critical business challenges. In a VUCA world, the right thought partner brings the experience, insight, and objectivity of an outsider to helping the CEO navigate complexity. They apply their expertise as a partner to co-developing an effective roadmap for change, focusing on areas such as: *Performing customer-centric gap analyses, to improve prioritization of CX investments. *Making sure the CEO's strategic vision is aligned with customer needs. *Vetting new ideas and potential innovation investments. *Allocating resources and strengthening capabilities. *Updating KPIs, and ensuring data is used for continuous learning. *Transferring knowledge in real time. *Keeping an eye on trends and emerging technologies to help future-proof the business. How can a CEO and an external thought partner create a culture of innovation within an organization? I’d love to hear your thoughts and enable my network to benefit from each other’s insights. #transformation #innovation #changemaker #thoughtleadership