One of the biggest mistakes I see PR pros making is to underestimate the value of local media. First, a geographically contextual piece can have huge ROI. Second, if you include the local placement in a pitch to a big pub, it’s more likely to land.
Absolutely! Can’t agree enough. Having worked with local news stations through Gray Television, I saw how people trust local media more than they do the big news networks so they tend to really listen vs drown out the noise. And beyond that - Local news stations are pillars in a community, and their grassroots approach are incredibly effective and impactful.
As someone who worked in local TV I can concur this is 💯 spot on. Most stations share content with their ownership groups and affiliate partners which means many interesting stories get legs across DMAs in addition to cred from the local coverage.
Thank you. We understand that so well in India with scores of regional media
Press feeds press! Totally agree
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1moThird- it's often the article your client sends to their mom/dad/family (it sounds cheesy, but everyone's relatives LOVE to say 'did you see who was in the paper this week?').