Pree Rao’s Post

"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.

So far, 2023 has brought us some fantastic, top scoring ads on the show. For our 150th episode, we’ve asked marketing leaders present at MAD//FEST LONDON's MAD//Fest 2023 to review the top three, tell us their thoughts, and crown a winner. Alex Taborda (Senior Media Manager at L'Oréal), Nikita Longdon (Senior Creative Project Manager at Expedia Group), and Joseph Harper (Global Head of Content at Diageo) watched: 🎮 Maybelline’s Through Their Eyes 🐟 Regal Springs’ Heaven Fish and 👟 eBay’s Wear ‘Em Out. Whose ad did they appreciate the most among these three, chosen for us by Contagious? Watch the full episode to find out! #DigitalMarketing #AdvertisingAndMarketing #BestAds2023

Here’s a fresh article that gets to the heart of brand success! ❤ The Taylor Swift example is a great demonstration of how to shape expectations and get your audience engaged. And at Ipsos, we are all about collaboration! 🤝 #Marketing #MarketingStrategy #BrandPartnerships #Authenticity

Here’s a fresh article that gets to the heart of brand success! ❤ The Taylor Swift example is a great demonstration of how to shape expectations and get your audience engaged. And at Ipsos, we are all about collaboration! 🤝 #Marketing #MarketingStrategy #BrandPartnerships #Authenticity

Let's talk 'Saltburn'...   It was wild, but there are some great strategies we can use for challenger brands, from the latest Prime Video hit.   A challenger mindset requires brands to switch on their strategic radar, particularly when it comes to learning from disruptive brands. That’s why we’re sharing 3 ways that brands can be inspired by some of the most engaging and original events happening in culture right now.   If you are looking to outsmart the crowd too, get in touch - [email protected]   #CreativeAgency #AdvertisingandMarketing #ChallengerBrands  

We all love a great brand story. Here are the top 6 brands that stood out in the first half of the year according to Marketing Dive. From Ben Affleck in Dunkin to Coca-Cola and AI. What were your favorite brand moments from the first half of 2023? Let me know below in the comments. https://lnkd.in/ekQQA5MZ #videoproduction #storytelling #marketing #brand #advertising

The world of marketing may be filled with obstacles to overcome, but there are still companies out there cutting through the noise and finding a way to be innovative. This week’s article details a few of the most notable ones. While these brands are much larger than average they all follow reliable advertising strategies driven by a deep understanding of their audience. Dunkin: Leveraged humor to create buzz and intrigue. Pepsi: Used visual storytelling and animation to play on its decades of heritage. Dove: Appealed to the conscious consumer and addresses societal problems. Even though these brands are continuing on years of legacy and goodwill with their audience, the underlying strategies they employ can be utilized by others. And when you’re ready to put this into practice for your business, click below! https://lnkd.in/eV5mhiQB Article: https://lnkd.in/dkFvQJ-F  #businessgrowth #marketingstrategy #marketingtips #customerrelations #conversion #businessdevelopment #growthmarketing #analytics #B2B #B2C #B2Bmarketing #B2Cmarketing

Here’s a fresh article that gets to the heart of brand success! ❤ The Taylor Swift example is a great demonstration of how to shape expectations and get your audience engaged. And at Ipsos, we are all about collaboration! 🤝 #Marketing #MarketingStrategy #BrandPartnerships #Authenticity

🎯🌟 "In advertising, not to be different is virtually suicidal." — Bill Bernbach 💼🚀 🔥 Spot on, Bill Bernbach! 📣 In a world flooded with messages, blending in is simply not an option. To thrive, we must embrace our uniqueness and showcase what sets us apart. 🌐✨ 💡💬 Remember, it's not just about being different for the sake of it, but about carving out a space in people's minds and hearts. Authenticity and originality create connections that resonate far beyond the noise. 🌈🚀 So, let's break free from the ordinary. Let's infuse our advertising with the colors of creativity and the melodies of innovation. Let's stand out boldly, capturing attention and sparking conversations that lead to lasting impressions. #BeDifferent #StandOut #InnovateInAdvertising #AuthenticConnections #AdvertisingWisdom