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Euroleague Basketball and SPORTPASS, a fan engagement and gaming platform, are collaborating to reinforce Euroleague Basketball's gamification strategy. SPORTPASS is a subsidiary of Animoca Brands, a global leader in gamification with a large portfolio of over 400 investments in Web3 projects. The collaboration will create a Euroleague-themed gaming platform targeting the Gen Z fanbase, merging the thrills and culture of sports in a digital offering with a number of game experiences, rewards, in-game collectibles and more. Gamification has been one of the growth pillars of Euroleague Basketball’s digital strategy in recent seasons, with 2023 seeing a triple-digit year-on-year increase on the fantasy games portfolio, reaching a community of 4.3 million engaged fans. Trade Animoca Brands shares: https://hubs.la/Q02n6bcK0

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