Peter Naylor’s Post

📺 Embrace the Streaming Surge in 2024! 🚀 Did you know that time spent streaming soared over 40% this June? As a self-proclaimed binge-watcher, I might have contributed a few hours to that statistic! 🍿 (blame it on Bridgerton) Don’t trust your CTV strategy to just anyone! Let’s connect and see what makes Strategus the best option. #Streaming #BingeWatching #DigitalTrends #CTV

Another record breaking milestone for Streaming TV! Per Nielsen’s latest Gauge report, time spent in Streaming TV soared to 40.3% in June, almost doubling time spent in Broadcast TV! This surpasses cable's previous record set in June 2021 (40.1%). The rapidly changing viewership trends is yet another strong indicator on how marketers should prioritize video ad dollars. #streamingtv #CTV #videoadvertising #advertising #upfront #marketing #mediaagency #amazonads

Streaming just set a new Nielsen record in June 2024! As we navigate this ever-evolving digital landscape, it’s fascinating to see how platforms like SubSuite are empowering us to better understand and engage with our audiences. https://lnkd.in/eGQTQQZv #Streaming #DigitalTransformation

Streaming Evolution or Revolution? 📺 🤔 The future of streaming is bundling up! As streaming bundles emerge, we're forced to ponder—are we moving beyond or returning to the cable-era ways? Tony Cardinale weighs in on whether our quest for the perfect entertainment medley is actually a step back in time. Are we ready to trade à la carte freedom for bundled convenience? Read the latest IndieWire article to dive into the new era of #streaming. Article written by Tony Maglio, M.S. (Journalism), MBA. #StreamingServices #MediaTrends #TVBundles #DigitalEntertainment"

Here’s a look at some key data points across on-demand and live tv streaming services, from price increases to subscriber count and more: https://lnkd.in/eDJURNA5 #LifeatCox #streaming #ott #viewership #marketing #advertising

For the last time, stop comparing streaming bundles to cable bundles. https://lnkd.in/g5th337a #streaming #streamingmedia #cabletv #cordcutting

Nielsen’s The Gauge: Time Spent Streaming Surges to Over 40 Percent According to Nielsen’s June 2024 report of The Gauge, time spent streaming in the U.S. climbed to 40.3 percent of total TV usage, notching the highest share of TV ever reported in The Gauge. https://lnkd.in/eUJZ8Qhi

If you've been contemplating whether or not to advertise on Streaming TV, here is a great example of why your answer should be closer to 'Yes' instead of 'No.' The best part is that you don't need social media followers or dance on TikTok to attract prospective clients and customers. It's important to be aware that advertising on Streaming TV comes with a disadvantage - there is no active link for the viewer to click on. However, you can include a QR code in your video which can direct them to a landing page, a desired website page, or a downloadable virtual business card that they can use to contact you or make a direct purchase, if it makes sense. #streamingtv #streamingmedia #streamingtvads #advertisingtips #leadgenerationtips https://lnkd.in/g9d3gDPi

If you've been contemplating whether or not to advertise on Streaming TV, here is a great example of why your answer should be closer to 'Yes' instead of 'No.' The best part is that you don't need social media followers or dance on TikTok to attract new potential buyers and customers. It's important to be aware that advertising on Streaming TV comes with a disadvantage - there is no active link for the viewer to click on. However, you can include a QR code in your video, which can direct them to a landing page, a desired website page, or a downloadable virtual business card that they can use to contact you or make a direct purchase, if it makes sense. #streamingtv #streamingmedia #streamingtvads #advertisingtips #leadgenerationtips https://lnkd.in/g9d3gDPi

Nielsen Study: The Evolution of Television Viewership from Broadcast to Streaming 📅 Nielsen published this study in April of this year, and I had forgotten to write about it. Today, I stumbled upon it again. 🤦♂️ 📺 The study discusses the changing landscape of television viewership, highlighting the shift from traditional TV channels to streaming services. Here's a summary of the key points: 📡 Broadcast vs. Streaming: The study reveals that people can distinguish between live sports broadcasts on traditional TV channels and streaming platforms. This distinction reflects the growing popularity of alternate media sources worldwide. 🌍 🔄 Changing Preferences: Last year in August, 34.5% of people watched regular TV, but by April of this year, this figure dropped to 31.5%. Notably, this trend primarily applies to news-watching individuals and a slightly older generation. 👵📉 📊 Parameters of Change: If we exclude those who fall into the two categories mentioned above, the percentage of people watching regular TV drops even further, to less than 5%. 🚫📺 🚀 Streaming Success: Streaming services continue to thrive, with more people switching from TV to these platforms each year. YouTube leads the pack, followed closely by Netflix. 📈📺📱 📝 In summary, the study suggests that within the next 30 years, it will be increasingly challenging to find individuals who exclusively watch TV without any other forms of entertainment. TV shows, movies, reality shows, and other content are becoming increasingly available through streaming services, contributing to this shift in viewership preferences. This transformation may occur within 15 years as well, indicating a rapid transition in the world of entertainment consumption. 📺🌟🎥🌐📈📱🔥. #Nielsen #TVViewership #Broadcast #Streaming #Evolution #Television #NielsenStudy