Byron Sharp’s Post

People I worked with a few years ago may recall my ongoing brand crush on Bloom & Wild. I wanged on about it a lot. Creators of brilliantly written, deliberately under-designed, dialogue-style emails, (unusual at the time) and the pioneers of the Mother’s Day opt out, they worked the brand hard on their position of ‘thoughtfulness’, were distinct, and all the while leveraged a new and novel product: letterbox flowers. Every brand experience was a treat and there was a real sense that they invested in exceeding expectations. They never stood still and were evolving at a perfect pace. Then their Head of Marketing (Marisa Thomas) left and the brand started to lose its way. I have no idea if those things are related, but I do ponder… My totally uninformed hypothesis? They’ve let their brand wilt. It smells like a few years of underinvestment in brand-building that is now biting them in the bloom. I’m rooting for them to get back on track but I’m with Sharp on this on this one, a myopic approach on CRM might not bring them what they hope, certainly when it comes to long-term financial sustainability. I think they’d be better off reinvesting wisely and really creatively in brand evolution and content marketing to entice and convert new AND existing customers. Come on B&W, I care wildly about your success story, reignite my crush! You’ve got this 💪🏻

As measurement and attribution becomes more challenging with privacy regulations and data signal loss, at IAB we’re seeing more and more marketers and publishers focus on first party strategies. I believe we are going to see more upper funnel strategies in advertising and focused attention on retention marketing. What do you think?

Aquisition and HHP Growth is the key Strategy for business. Retention and other CRM measures are very important as well …Bothism again

In retail it's easy to send out discounts in a matter of clicks and even less thought, but have you considered how reducing revenues for likely one-time customers is impacting your customer aquistion costs and bottom line? Read on for my top tips to subsidize your CAC by nuturing your community of loyal customers. #CAC #communitybuilding

Unlocking Growth: The Power of Post-Purchase Upsells in the DTC Market In the dynamic world of Direct-to-Consumer (DTC) marketing, every interaction with a customer is an opportunity. One of the most effective yet often overlooked strategies to boost revenue and enhance customer satisfaction is the post-purchase upsell. Here’s why post-purchase upsells are a game-changer: 🔹 Enhanced Customer Value: After making a purchase, customers are more engaged and receptive. Offering complementary or upgraded products at this point not only increases the average order value but also enhances their overall experience with your brand. 🔹 Strengthened Customer Loyalty: By providing tailored recommendations and exclusive offers, you can build stronger relationships with your customers. This personalized touch can turn one-time buyers into loyal brand advocates. 🔹 Improved Customer Insights: Analyzing the success of your post-purchase upsells provides valuable insights into customer preferences and behaviors. This data is crucial for refining your marketing strategies and product offerings. 🔹 Increased Conversion Rates: Unlike traditional upselling, post-purchase upsells do not interrupt the purchasing process. Since the initial transaction is already complete, customers are more likely to consider additional offers, leading to higher conversion rates. 🔹 Cost-Effective Marketing: Post-purchase upselling leverages the existing customer base, reducing the need for extensive acquisition costs. It’s a cost-effective strategy to drive growth and profitability. Incorporating post-purchase upsells into your DTC strategy can significantly impact your bottom line and customer satisfaction. It’s not just about selling more; it’s about delivering more value and creating memorable customer experiences. Let's harness the power of post-purchase upsells and elevate our DTC game! 💡✨ #DTC #Ecommerce #MarketingStrategy #CustomerExperience #Upselling #BusinessGrowth #CustomerLoyalty #RevenueBoost

Marketers are still struggling to prove the value of retention over acquisition, even while retention proves its long-term impact and sustainability. Find out how to best communicate the value of retention, with 3 tips for brands looking to entrench loyalty. https://lnkd.in/eZ8Zuczg #customerretention #retailmarketing

Your chance of making a sale with a new customer is between 5-20%... But, with a pre-existing customer, that number rises to 60-70%. Yet many ecommerce brands give very little attention to their retention marketing strategy. Instead, opting for low quality automations that don't target customers at precise moments in their journey. As well as spray and pray campaigns that they send to the wrong people at the wrong time. Leaving $100,000's on the table. If you're one of those ecommerce brands that knows there's more money to be made reach out to me via the link in the comments. We can explore your retention strategy and identify the key levers you should be pulling. It's time to increase profitability.

In the ever-evolving landscape of marketing, one thing remains constant: the paramount importance of customer retention. As businesses strive to thrive in competitive markets, the focus has shifted from acquiring new customers to retaining existing ones. In this comprehensive guide, we delve into the significance of customer retention, exploring why it reigns supreme in the realm of marketing strategies https://bit.ly/43qaOwz

I've quite literally had hundreds of conversations with marketers who find it so much harder to sell in the value of retention on their business, even when they see it everyday. Here's why it matters. Plus you can uncover 3 focus areas for retention- marketers from Ometria's very own VP of Customer Success, Ky Ismet 🖤 #retail #customerretention

I'm speaking with many retail brands suffering from budget/spend cuts but have increasing revenue targets. Forced to focus on retaining customers, they struggle to create relevant 1:1 experiences that drive repeat purchases. Ometria's CDXP helps to centralize an intuitive 360 view of consumer behavior and also orchestrate personalized multi-channel journeys within one space. #retention #cdxp #crm #esp