Byron Sharp’s Post

🌟 Exciting Panel Discussion Alert at the CMO Inspired Summit! 🌟 Join us for an insightful panel discussion: "Playing Your Part - Creating Ecosystems of Effectiveness" 📅 Date: July 10th 📍 Location: IET: Savoy Place, London 🔹 Moderator: Tony Miller, Former CMO, Weightwatchers 🔹 Panelists: Ankeeta Deb, Growth Marketing EMEA, Aon Swagat Choudhury, Global Director-Digital, Mars Deon Pillay CMgr MCMI, Head of Marketing Operations, Legal & General Toni Allen FCIM, Chief Engagement & Growth Officer, IET In an era where collaboration and interconnectedness define success, understanding the business ecosystem and your role within it is paramount. This panel will explore: 🌐 WHO is involved in an effective ecosystem in today's business landscape? 🌐 WHY are ecosystems crucial for modern marketing strategies? 🌐 WHAT challenges arise from the many moving parts, both internally and externally? 🌐 HOW can you balance participation and ownership for optimal effectiveness? Marketing success today extends beyond the traditional marketing team. Everyone must play their part in the ecosystem, from product design to market delivery, including testing, sourcing, and customer advocacy. Don’t miss this opportunity to learn from industry leaders and transform your approach to marketing. See you there! Learn more: https://lnkd.in/e_Nqr6yG #CMOInspiredSummit #MarketingEcosystems #PanelDiscussion #MarketingStrategy #SavoyPlace #LondonEvents #CollaborativeMarketing

🌟 Attending the LinkedIn x isla - Partner Up for the Planet on 5th June was educational! 🌟 I had the pleasure of joining Isla at a fantastic event hosted by LinkedIn where the meeting room even had mics in the ceiling – a truly immersive experience in the room and also meant those streaming from home received quality sound! 🎤 Here are some key takeaways: 1️⃣ Focus on Your Major: (Sara Kassam) - Deciding our major and concentrating on that can make the biggest difference. It’s about leveraging our strengths and making a tangible impact. - One of the most impactful pieces of advice was to always ask questions and remain curious. Curiosity drives innovation and continuous improvement. 2️⃣ Influencing Stakeholders: (Christianne (Chrissie) Beck) - Find out what's important to them and adjust your approach to solve a challenge they're facing. - Measurements, reports and data is valuable in the decision making - want to learn more? Ask our team about Elevate's own Brand Intelligence Platform, Impact (https://lnkd.in/emB8e3bT) 3️⃣ Risk Management in Brand Building: (Chris Barrett) Sustainable brand building is paramount. Brands must demonstrate honesty and integrity. This means: • Making a solid commitment to sustainability. • Developing a unified brand strategy that includes retail brand presentation, employer brand, and professional brand. • Only engaging in areas where we can truly make an impact and focusing on business practices, not just the events we supply. • Businesses need to do more than just talk the talk. Minimising risk involves genuine efforts, not just ‘green hashing’ or ‘greenwashing.’ 4️⃣ Partnerships are Key: (Selina Donald) No one can do this in silo, you need to work in partnership to tackle all areas. When you have key players and strong relationships, it'll allow the strategy to really come together from all stakeholder groups. By focusing on our areas of impact and influence, we can create credible, sustainable impact that resonate with all stakeholders. Kudos to Anna Abdelnoor from Isla and LinkedIn for an inspiring session! Excited to see the Paradigm, the first net zero waste stand in the flesh at The Meetings Show next week! #Sustainability #RiskManagement #islaevents #LinkedInEvents #MarketingInsights #ProfessionalDevelopment Carina Filek Yasmin Phillips Emily Hutchings Esther Sicot Rafaella Kyriacou Julie Reed Joe Sheppard Michael Vajda Ed Wood Jonas Willuhn Jon Horsman Phil Edelston Layla Lemahieu Evans Ninon Corlouër Tatiana Young Natalie Watson Lizzie Morrison Dominique Sieger Leah Lusted Abigail Harris Margaux Loveridge

A curated roundup: Industry experts share their event #measurement and #ROI philosophies, forecasts and approaches—and the impact they’re making in their organizations. https://lnkd.in/erkAEXPK

ICYMI📽 {WATCH} Reputation's Sr. Customer Success Leader, Clarissa DeCarlo moderates an incredible webinar panel to discuss the fundamental building blocks of creating a best-in-class Reputation program. Key video takeaways include: 💥 Organizational structure for a successful Online Reputation Management (ORM) program 💥 Navigate internal conversations around online reputation as a systemwide program 💥 Get stakeholder buy-in to action on the feedback collected 💥 How to execute your ORM program 💥 Identify key metrics to measure success and how to create reports that will resonate top-down and bottom-up https://lnkd.in/enSd8ypU

The NAED #MarketingSummit2024 registration opens in 2 days! #Marketing today isn’t just about traditional strategies–it’s about embracing the future. Attendees will get a chance to hear from industry leading speakers including Tim Hines, Mary Czarnecki, Katrina Olson, MS, CDMP, CPM, DANIELLE GUZMAN, and Debra M. 3 Reasons to attend: - Elevate your strategy - Amplify your knowledge - Expand your network View the agenda and reach out to me if you have any questions about the conference! Hope to see you there. https://lnkd.in/edUKsreK #MarketingSummit2024 #ElevateYourMarketing #ShockinglyInnovative #MarketingIntelligence

Market-Driving Strategy isn't just about meeting demands, it's about creating them! Learn to focus on long-term market penetration efforts on the Advanced Marketing: 40th Market-Driving Strategy workshop, happening on August 16, 19, 20, 22, & 23, 2024 (2:30 PM - 5:30 PM). Join award-winning entrepreneur-author-educator Josiah Go as he shares the following key topics he decoded: ✅ 9 Major Non-customer Groups to Avoid Scale Risk ✅ 4 Key Questions to Ask to Avoid Assumption Risk ✅ 8 Ways to do Ideation in both Value Proposition and Value Chain to Avoid Search Risk ✅ A New Way to Plan Marketing Mix to Avoid Extension Risk ✅ Testing for Business Model to Avoid Planning Risk Register here ➡️ bit.ly/40thMDS Team attendance is recommended. Special anniversary 40% discount on the 2nd and succeeding pax from the same company (Limited to the 1st 10 registered and paid companies). #MansmithSeminars #Seminars2024

🌟 Join Us for an Inspiring Keynote! 🎤 Prepare to be enthralled as we welcome A. Lee Judge an executive-level marketing virtuoso, to the stage on day one, June 18th, from 16:00 to 16:30 EST/New York time. 🗓️ Lee's keynote session, titled "Sales and Marketing Alignment," is poised to revolutionize the marketing landscape. Get ready for a game-changing experience that could redefine the way you approach marketing strategies. 📈 Register now! 🎫 Link in the bio. 🔗 #SpeakerAnnouncement #MarketingGameChanger #SalesAndMarketingAlignment

A healthy tensions exists between marketing and finance functions. When properly managed, this tensions can bloom into high-performing teams. But it left unattended, this tension can break teams apart. Join us for an engaging fireside chat with Cynthia Chu, Chief Financial Growth Officer at Audible , and Lynn Girotto, Chief Marketing Officer at Qualtrics , as they discuss their own experience managing the critical connection between marketing and finance. Discover how these leaders align their teams to drive strategic growth, treat marketing expenses as an investment, and measure success through data-driven practices. Attendees from any industry will learn how to unify objectives and foster collaboration across their teams. Link below to register now, if you haven't already! 😉😊 https://loom.ly/jc6mIGg #RegisterNow #Summit2024 #MLI

Do you know how your brand initiatives are impacting your corporate reputation? 👀 While brand and reputation are not the same, they are connected. Your brand messaging shapes how stakeholders feel about you, informing your corporate reputation. Our latest monitoring tool, Initiative Impact, was designed to help companies see the critical connection. Initiative Impact empowers teams with metrics on exactly where and how initiatives  influence your reputation: 💲Real Relevance 📊 Analyze Campaign Performance 🔎 Tracking Campaign Momentum 💬 Leveraging Advisory Expertise What you put out into the world matters, and so does the world's response. With Initiative Impact, you have the data to shape initiatives that drive a stronger reputation for even better business. #CorporateCommunications #CorporateReputation #ReputationManagement #BrandStrategy

When you’re targeting key decision makers and C-level executives, you need insight into their business priorities, interests and focus areas. Boardroom Insiders is your source for all of that and more - https://bit.ly/3T06ssK