Byron Sharp’s Post

Byron Sharp

Research Professor (Marketing Science), Director Ehrenberg-Bass Institute, Adelaide University of South Australia.

3mo

https://lnkd.in/g5js4qtr

The Adelaide researchers influencing billions in global marketing

afr.com

9 Comments

Klaus Riemer

Retail Marketing Professional Lumen Loyalty | Lecturer SportMarketing Rotterdam Business School

3mo

Congratulations Byron Sharp and Ehrenberg-Bass Institute When do you come to Europe?

2 Reactions

Elena Jasper

VP of Marketing @ Marketing Architects | Marketing Effectiveness Student & TV Advertising Enthusiast

3mo

Amazing. Hard to quantify the positive impact Ehrenberg-Bass has had on marketing and advertising conversations everywhere.

4 Reactions

Anita Head

Marketing Director

3mo

Thanks for sharing - validating to hear the short term effect of price discounting is proven again even in high inflation times

Adam Ferrier

Founder @ Thinkerbell (Campaign’s Global Agency of the Year (2nd))/ DOA / s p a c e. Author / speaker / radio and podcast host. Consumer psychologist

3mo

Nice write up

1 Reaction

Arvid Hoffmann

Professor of Marketing

3mo

Wow, that's great media coverage, Byron Sharp! Congrats to you and your team at the Ehrenberg-Bass Institute.

2 Reactions

Blair A.

Director, Global Business Strategy | Corporate Development | Growth Strategy | Digital Innovation

3mo

Great article Byron Sharp! “Many companies don’t take marketing as seriously as a business function”

2 Reactions

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Byron Sharp

Research Professor (Marketing Science), Director Ehrenberg-Bass Institute, Adelaide University of South Australia.
21h
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I’ve been (thank you!) informed that for a US audience I should have said “resume” not “CV”. This is an excellent example of sophisticated mass marketing. Or in my case… getting it wrong.😑

Ehrenberg-Bass Institute

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Only 2 weeks to go! Final days to secure your place at How Brands Grow Live! For Executives in Boston, 9-12 September: https://lnkd.in/ga24pWPA Discover an evidence-based approach to marketing. Learn from the Ehrenberg-Bass Institute experts and network with like-minded industry professionals. #marketingscience #evidencebasedmarketing #howbrandsgrow

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Byron Sharp

Research Professor (Marketing Science), Director Ehrenberg-Bass Institute, Adelaide University of South Australia.
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Oooo last chance to enroll. Seriously improve your CV

Ehrenberg-Bass Institute

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1d Edited

Only 2 weeks to go! Final days to secure your place at How Brands Grow Live! For Executives in Boston, 9-12 September: https://lnkd.in/ga24pWPA Discover an evidence-based approach to marketing. Learn from the Ehrenberg-Bass Institute experts and network with like-minded industry professionals. #marketingscience #evidencebasedmarketing #howbrandsgrow

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Byron Sharp

Research Professor (Marketing Science), Director Ehrenberg-Bass Institute, Adelaide University of South Australia.
1d Edited
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Stellar example of how to misinterpret metrics. Textbook worthy. GyG didn’t change their “meaningful difference” but they opened more stores, won penetration, and so their attitudinal score moved up (a bit).
Mary Kyriakidi

Global Thought Leader at Kantar
1d

A few years ago, Guzman y Gomez Mexican Kitchen was at the bottom tier of their fast-food category. They have since found their meaningful difference, penetration skyrocketed, and an eye watering $3 billion valuation hit the headlines. What is the recipe that attests to the David and Goliath story? Discover it in Hamza’s story in the latest article of our #DiaryOfACMO here: https://loom.ly/M93Kyp0 With Jorge Alagon
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Byron Sharp

Research Professor (Marketing Science), Director Ehrenberg-Bass Institute, Adelaide University of South Australia.
1w
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See you in the USA

Ehrenberg-Bass Institute

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Applications for Boston are still open!: https://lnkd.in/gX8XdamD Discover the Laws of Growth in just 3 weeks with Professor Byron Sharp, Professor Jenni Romaniuk, Dr Justin Cohen and other Ehrenberg-Bass Institute's professionals at How Brands Grow Live! in Boston, USA this 9-12 September 2024. #lawsofgrowth #howbrandsgrowlive #howbrandsgrow #boston #marketingscience

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Byron Sharp

Research Professor (Marketing Science), Director Ehrenberg-Bass Institute, Adelaide University of South Australia.
1w
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System 1, 2 is simplistic. https://lnkd.in/gThvCp5M

The False Dilemma: System 1 vs. System 2

psychologytoday.com

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Byron Sharp’s Post

The Adelaide researchers influencing billions in global marketing

afr.com

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