Ambitious partnership... Expanding on its previous work, Lidl US has partnered with WWF to identify opportunities to accelerate sustainability at an international level.: https://ow.ly/nByH50SxmsR #foodretail #grocery #lidl
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Did you know Patagonia, renowned for its outdoor gear, also sells wild salmon - and not just any salmon, but premium-priced ones? 🌍 While I deeply respect efforts to question the environmental impact of our food, using selective facts to discredit competitors, all while promoting one's luxury products, seems off to me. 🐟 This tactic isn't new; it's reminiscent of the 'Seaspiracy' documentary, which conveniently nudges viewers towards vegan products by the end. Coincidence? I think not. 🤔 My call to action for all consumers: Form your own opinion. Don't be misled. Wild salmon is a fantastic choice, environmentally speaking, but with our growing population, relying solely on wild catches isn't viable. We need innovative companies to step up and be part of the #BlueRevolution. Let's demand transparency and support those truly making a difference, not just in words but in actions. 🚀 #ThinkBeforeYouEat #SustainabilityMatters
Patagonia’s hypocrisy displayed in new anti-salmon farming book
https://seawestnews.com
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Lessons from Patagonia 🥊 In 2023, Patagonia ranked as the most respected brand in the United States and the love just keeps on flowing as they’re now making food products through Patagonia Provisions. Jen Berliner is the Head of Marketing, Sales, and E-commerce at Patagonia Provisions. She brings a wealth of experience and passion for regenerative agriculture, a transformative practice that not only nurtures our planet, but also revolutionizes the way we approach food production. In this episode, we delve into the power of regenerative agriculture and why Patagonia, a brand renowned for its environmental stewardship, is championing this cause through Patagonia Provisions. Here are some key themes explored in this episode: 💬 Messaging Innovation: Discover how Patagonia Provisions markets a brand that is leading the way in sustainability and environmental consciousness. 💬 Always Educating: Learn about the commitment to educating consumers on the importance and benefits of regenerative agriculture. 💬 Extending a Brand: Hear how Patagonia Provisions pushes the boundaries of its origin category, expanding its influence and impact. 💬 Simplifying the Complex: Understand how Jen and her team make complex concepts accessible and engaging, ensuring that people not only understand but also care deeply about regenerative agriculture. Learn how Patagonia Provisions is paving the way for a more sustainable future and learn Jen’s secrets to leading a challenger brand within Patagonia. 🤘🏻 Full conversation here 🔗 https://lnkd.in/gvndbZTD
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International MBA, Expert in Food & Beverage Packaging Development and Sustainability. Innovator and Problem solver. Strong passion for Food
Sustainable Pet Food packaging is Key to meet consumer demands while taking care of Environment and Resources
The Pet Sustainability Coalition has selected Ahlstrom as a 2023-2024 Top Performer for outstanding leadership in sustainability! 🏆 🌱 This award signifies that out of the PSC's Accredited companies Ahlstrom is one of the top scorers. Our team continues to work diligently on our sustainable PawPrint® pet food packaging papers - so much so, we are starting to look more and more like our pets! 🐾 Learn more about Ahlstrom's PawPrint®: https://lnkd.in/dUB7uEZy See you at Super Zoo 2023! 👉🏼 www.superzoo.org #WePurifyandProtect #sustainability #innovation #foodpackaging
Ahlstrom as a 2023-2024 Top Performer for outstanding leadership in sustainability
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Writer, speaker, advisor and entrepreneur on sustainable business strategy and communications, climate tech and beyond
10 years ago, I scooped the story that McDonald's said it would begin sourcing "verifiable, sustainable beef" for its hamburgers. At the time, the fast-food giant didn’t have a definition of "sustainable beef" or a timetable for when it might achieve its self-described "aspirational goal" of buying 100 percent sustainable #beef for its 34,500 restaurants worldwide. A decade later, I set out to assess what’s happened since that announcement: what McDonald’s has achieved over the past 10 years, and what it takes to transition a sprawling industry toward more sustainable outcomes. What I found over several months of reporting illuminates what happens when a well-intentioned company bumps up against the realities of transforming complex, global supply chains. It also portrays a large, slow-moving industry that, perhaps like cattle, seems to spend a great deal of time ruminating on what beef sustainability means, and on how to prod a sizable herd of sometimes stubborn players to move in a new direction. Part 1 of my new three-part series, "Planet Beef," is just out. I hope you find it, well, meaty. Via GreenBiz Group https://lnkd.in/gV_Xh4ZU Marion Gross Jenny McColloch Global Roundtable for Sustainable Beef (GRSB) Ruaraidh Petre Canadian Roundtable for Sustainable Beef (CRSB) WWF Jason Clay Luke McKelvie Kendra Levine Rémi ROCCA Dr. Jennifer Molidor Center for Biological Diversity National Cattlemen's Beef Association #sustainableagriculture #mcdonalds #sustainablebusiness #supplychainsustainability #cattlefarming
The story of McDonald’s 10-year quest for sustainable beef | GreenBiz
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CEO, GoodCarts | New customers for purpose-driven brands | Ashoka Fellow | White House Champion of Change (Obama)
Is free to try the way to go?? (Oh, but in exchange for first-party data.) For those who say discounting just cheapens your brand, the reality at least with food products is that without a discount *most* people are extremely resistant to trying something new. There is also the reality that organic (and in this case regeneratively grown wheat) ingredients require a price premium to be profitable. So, there is big hump to get over. IF the product tastes better, people might well pay that premium over and over ONCE they have tried it at price parity. The German real-world "fair trade" coffee test comes to mind - only when the discount made the fair trade brand equal in price to the conventional labelled coffee, did fair trade fly off the shelf (link in comments). So, how do you get people to at least try your brand's new to them product? I'm a big fan of Social Nature which has over a million people signed up ready to try new natural foods by receiving a discount they bring into a store. It's a way to get people used to buying X new product at Y store and boosts the chance that the product will sell through at a rate that keeps them on the shelves of a retailer. What Paul Lightfoot's Patagonia Provisions is using here is the reverse - Go to X store, buy the product and with a picture of the receipt (and I assume the opportunity to opt-in to ongoing email and/or text communication with the brand), they will reimburse you electronically. The Aisle tool they are using is new on my radar and definitely worth a closer look. Another notable approach is Makeena which uses receipts for loyalty tracking and more no matter where you buy the product (I believe) off the shelf. The challenge for smaller brands not yet on a shelf or many shelves is how to get creative with efforts to get people to try your product without selling a deep loss. That's where the DTC post-check model from GoodCarts comes into the mix. Today, with the discretionary income crunch, it appears to be a time where deeper discounts are required to get *new* first time customers. The challenge is how to offer those online without all of your existing customers searching Google at check-out and finding codes when they already planned to buy anyway. The codes from GoodCarts aren't public, so check it out and in literally 15 minutes with our Shopify app you can be generating free visibility for your brand (of any size) that day: https://goodcarts.co Tiffin ✌️, Annalea Krebs 🌎, Karen Frame, Caroline Grace, Heidi Traore, Patrick Sheridan, Corinne Shindelar, Gage Mitchell, Chloë Thomas, Kyle Peters, Kate Fosson, Daniel Scharff, Anthony Corsaro (AC), Kyle Krull, Saida Abdala, Kate LaBrosse, Jordan Buckner
Do you, or could you, shop at Sprouts? We'd like to give you free Patagonia crackers! Signup for your free box of crackers here: https://lnkd.in/gPshEnAJ (redeemable at Sprouts Innovation Stations)
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Ellers Farm Distillery is now a B Corp®! We are so happy to be joining a global community using business as a force for good. We’re also thrilled that our commitment to creating a positive impact on society and the environment has been recognised just 18 months after producing our first bottle of Dutch Barn Orchard Vodka. We’ve learned a lot through the B Corp certification process. Sustainability has always been a core focus of our business, but the rigour of the B Impact Assessment has helped us to put good practice in place from the early days of our business. Below, we’ve highlighted a few of the ways we’ve tried to increase our positive impact on the environment, employees and local community: 💷 For positive employee impact we created a unique profit share model by which 20% of the company’s profits will be distributed to employees. This avoids the complications of employee shareholder models while ensuring a portion of the wealth created by the business is distributed to those who work for the business. 🌴 In an effort to both engage employees and impact climate projects around the world, we have a Climate Positive Workforce subscription in partnership with Ecologi. Through this programme we have supported the planting of over 5,000 trees around the world to date. 🍎 And to positively impact nature surrounding the distillery, along with a dozen volunteers, our employees planted 2.5 acres of apple trees in the adjacent fields. These trees not only remove carbon from the atmosphere as they grow, but create a biodiverse habitat that benefits local pollinators, birds, and mammals. A big thank you to our employees and our Yorkshire B Local community for their support throughout this process. We’re going to make sure we celebrate this achievement, but it won’t be long before we’re looking for more ways to improve our positive impact! B Corp UK B Lab #bcorp #bcorpcertified #bethechange #businessasaforceforgood #sustainability #spirits #distillery
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Lessons from Patagonia: Leading a Challenger Brand from Within 🎥 Watch today: https://bit.ly/3KooZJS In 2023, Patagonia ranked at the most respected brand in the United States and the love just keeps flowing as they're now making food products through Patagonia Provisions. We're thrilled to announce a new Listen Loudly episode featuring an inspiring conversation with Jen Berliner, the Head of Marketing, Sales, and E-commerce at Patagonia Provisions. Jen brings a wealth of experience and passion for regenerative agriculture, a transformative practice that not only nurtures our planet, but also revolutionizes the way we approach food production. In this episode, Jen and our host Bethany delve into the power of regenerative agriculture and why Patagonia, a brand renowned for its environmental stewardship, is championing this cause through Patagonia Provisions. Here are some key themes explored in this episode: 🥊 Messaging Innovation: Discover how Patagonia Provisions markets a brand that is leading the way in sustainability and environmental consciousness. 🥊 Always Educating: Learn about the commitment to educating consumers on the importance and benefits of regenerative agriculture. 🥊Extending a Brand: Hear how Patagonia Provisions pushes the boundaries of its origin category, expanding its influence and impact. 🥊Simplifying the Complex: Understand how Jen and her team make complex concepts accessible and engaging, ensuring that people not only understand but also care deeply about regenerative agriculture. Tune in to learn how Patagonia Provisions is paving the way for a more sustainable future and learn Jen's secrets to leading a challenger brand within Patagonia! 🎥 https://bit.ly/3KooZJS
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More than ever before, people care about where products come from and how they are made. This turning point in consumer mentality is poised to have a profound impact on the CPG industry. 🌍 73% of global consumers feel positively about companies that are transparent about where and how products are made, raised, or grown. (Source: CEF) What does this mean? Consumers are aligning themselves with brands who share their values, and more importantly, with brands they trust. New Seasons Market and Carman Ranch - a Regenified Certified ranch - have brought us a true example of collaboration in bringing regenerative products to the shelf. With this partnership, New Seasons and Carman Ranch are showing consumers that they are taking essential steps to improve soil, water, and air quality for us all. The end result? A hot dog that everyone wants in their fridge. #regenerativeagriculture #CPG #regenifiedcertified https://lnkd.in/emfxCURV
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From kitchen table to global paw-sibilities 🐾 Where innovation meets sustainability and waste reduction, we celebrate another successful Ignite Spark Ideas recipient Huds & Toke 👏👏 Making delish treats for dogs, horses, rabbits, guinea pigs, chickens and cats at their manufacturing plant in Coolum, this husband-and-wife duo have cracked into the very lucrative pet-food industry market (worth over $4.3 billion annually 🙌). The business has grown exponentially, with their products available across Australia, USA, UK, Ireland, and Singapore. A few years back, the company even signed a deal with iconic brand Krispy Kreme Donuts to make Doggie Doughnuts to sell in 300 US stores to mark International Dog Day 🐶🍩 The Huds & Toke factory operates using solar energy and produces treats made from environmentally sustainable ingredients such as surplus pumpkins, beetroot, and other vegetables. BUT it's the insect protein they include which is the real kicker! Made from black soldier fly larvae, the native insects contain about 40 per cent protein, 28 per cent fat, 10 per cent fibre and 3 per cent calcium, making them a highly nutritious food source 😋🦟 With meat becoming more expensive and harder to get, co-founder Emma explains why they chose to get ahead of the curve by exploring the use of insect and alternative protein sources 👇 “Black soldier fly larvae are considered the piranhas of the insect world, capable of eating twice their body weight in a day, and as such are an integral part of food waste management in Australia. We wanted ingredients that had a low carbon footprint and help reduce waste." Huds & Toke was awarded $88,975 Ignite Ideas funding which allowed them to grow the business, and another $100,000 to help them to expand internationally. We absolutely love seeing the growth and success of innovative Advance Queensland Ignite recipients 👏👏 Applications are now open for our Ignite Spark and Ignite Ideas funding round, to find out which program is the right fit for your business, head to the link 👇 Visit https://bit.ly/45vrhQl for more information and to find out how to apply. #AdvanceQld #IgniteIdeasFunding
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