ProRata.ai’s Post

As we enter a cookie-less world with privacy first, along with the AI boom, it will be super interesting to see how advertisement models will change in the industry #adtech #genai #artificialintelligence #ai #google

AI is taking the world by storm! Yes, it’s an incredible tool, but it’s also taking content directly from publishers, artists, and creators without compensating them. My dear friend and business partner, Bill Gross—who revolutionized the tech world in the 90s by creating the pay-per-click model and selling it to Google, which still uses it today—has developed a groundbreaking solution that I’m excited to partner in with him. We’ve just launched ProRata, a new AI platform that ensures creators get paid for the content AI uses. ProRata is all about fairness — it’s pro-publisher, pro-consumer, pro -artist, pro-creator, and pro-AI. ProRata has invented an attribution algorithm that can look at the output of generative AI – text, images, music, movies – and figure out the sources that contribute to it. And they’re compensating creators by paying out 50% of the profits generated from AI searches that use their materials! This is a MASSIVE shift from how things are currently done, where AI like ChatGPT takes content without compensating creators. “We are looking to build a movement for fairness and quality content in AI.” - Bill Gross ProRata has already made deals with some of the biggest publishers including Universal Music Group, TIME, The Financial Times, The Atlantic and more. If you want to learn more about ProRata and how it’s changing the game, visit www.ProRata.ai.  

Have you ever wondered how much of your content is being used by AI without your consent or compensation? AI is revolutionizing the world, but it’s also creating a significant problem for publishers, artists, and creators. Tony Robbins and Bill Gross—the visionary behind the pay-per-click model that Google still relies on today—have launched ProRata.ai, an AI platform designed to ensure that creators get paid fairly for the content AI uses. Does this sound like a massive shift from the current landscape where AI often takes content without offering any compensation? It absolutely is. Curious to know more? Click here - https://lnkd.in/ggTKsBnm

It actually has been a dream of mine to talk to Andrew Ross Sorkin about our new fair compensation generative AI idea www.ProRata.ai. If you know creators who would like to get credit and compensation in #GenAI, please pass this along to them..

Spotlight on an AI business, built with AI. An inspiring growth story. Sam Altman's prediction is already here. He said the next unicorns could be two man businesses. Let me introduce you to Magnific AI and their incredible growth stats. - Most amazing thing IMO - no investment, completely bootstrapped. Big lesson here for the funding community. - Next most amazing thing, hope Javi Lopez doesn't mind me quoting a tweet... "even though each line of code in Magnific has been carefully curated, we estimate that about 50% of it was written by Cursor (ChatGPT 4) under human technical guidance" Take a breath and dive in: 2 people team Launched 5m ago Code co-written with AI 725,000 registered users A ton of paid subs: exact number is top secret! Zero investment: 100% bootstrapped Zero paid campaigns (advertising / marketing) Just announced this week a new partnership with Freepik

Hot take: if you have an AI team in your company, you’re doing it wrong.  An AI group is actually “a great way to slow down your company,” says Eden Shochat in his latest Partner Perspective. These teams usually focus on what’s interesting or challenging to them, like supply-demand matching, instead of actually solving business problems quickly. Watch the video to learn from the mistakes Facebook made a decade ago in their org structure that significantly impacted their bottom line, understand why AI groups are inefficient, and hear what you should do instead (Windward - we’re looking at you).  And if you have a different take, let us know! Nimrod Kramer Erez Dickman what do you think? Do you have AI teams in daily.dev and Lemonade? Feel free to call Eden out if you disagree ;) More about how to build an AI function into your product teams with the link to Eden’s blog in the comments 👇🏼

From Junk to Spam to now, AI Slop? AI slop is the latest iteration of digital clutter. It's the filler content produced by AI tools that prioritize speed and quantity over substance and quality. As consumers and business owners alike, we're all experiencing slop fatigue. The initial excitement over AI-generated content has faded, replaced by a demand for authenticity and real value. For entrepreneurs, this shift is crucial. Authenticity is now a competitive advantage. The brands that prioritize genuine, high-quality content will not only survive in this new landscape but thrive. Want to see how you can avoid the AI slop cycle and fight back? Check out my latest article on Entrepreneur 👉 https://lnkd.in/eifzXb8T

There's a popular idea that technology (particularly AI) is not about taking away jobs but increasing what one person can do. This made me think: is there an end point to this journey, the never-ending attempt to increase our output? A place where we stop and say, "This is enough"? I do acknowledge that we as humanity could definitely benefit from the ability of some professionals – like doctors and teachers – to do more with less. But from a broader business perspective, can anyone say where we are going with the constant automation and optimization? I'm thinking about this in very simple terms (perhaps simplistic a bit, but still). A company being able to double their production output will do all they can to entice twice more consumers into buying their produce. It will probably need a twice bigger infrastructure and will spend twice more resources on maintaining their operations, including commissions to vendors, doubling their output too. In a way, it’s a vicious cycle. Think about the environmental impact. Today's food and clothing industries are a good example. There’s tremendous overproduction and overconsumption. I’m worried we might make things worse. What’s in the Automation Race for a regular marketer or a sales rep? Will they have more leisure and family time in their lives thanks to this tech? Will they make more money? Maybe, to some extent. But they might as well end up stimulating even more production and consumption, mainly boosting profits for the business owners and increasing the poverty gap. Now, I don’t want to be an alarmist and say AI is evil and we should ditch it at all costs. Just as with any tech, the outcomes depend heavily on how with use it. I’m just trying to figure out if we are mindful about the consequences of our obsession with creating more marketing content, sending more sales emails, etc.? Is there a point, business-wise, where we say, “Hey, what we already have is enough (and we now want to focus on things other than just making more money)”?

# AI: The Game Changer or Just Noise? AI isn't just here to fill your inbox with garden-variety emails; it's your new tactical partner in the business battlefield. **Why it matters:** Small business owners must rethink their strategies and innovations to stand out in a market flooded with AI-generated content. Accept that the rules of engagement are shifting, and those who adapt will thrive while others drown in digital noise. **The big picture:** When everyone can churn out countless SEO blog posts or automate mundane tasks, the secret lies in innovation rather than imitation. Your unique approach—with a sprinkle of creativity—could be the differentiator that attracts customers or clients in a sea of sameness. **Overheard at the water cooler:** "Why write one blog post when AI can generate fifty? Oh, wait, now everyone else can do that too... Should I just stick to cat memes instead?" **Yes, but:** Sure, it's tempting to automate everything and watch the sales roll in. But scaling your business purely with AI is like riding a bike with square wheels—good luck with that. Your human touch and personal insights will still be the driving force behind engaging content and authentic connections. **The bottom line:** As Satya Nadella wisely said, "The future of AI is not just about building increasingly powerful models. It's about building AI that augments and empowers people to do and achieve more." Think creatively about how to leverage AI—not just to automate but to inspire and innovate. In a crowded digital landscape, your distinct voice could be the light that guides others through the fog.