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How do business leaders truly define the success of a major business initiative? In seeking to uncover this, we posed an open-ended question to senior leaders to understand their criteria for measuring and evaluating the success of their key projects. Here’s what we learned. When considering the success of major initiatives, executives today take a comprehensive view.  💰 Revenue and Profit: 22% of executives consider financial outcomes such as sales volume, profitability, and cost structure as primary indicators of success.  🥅 Goal Achievement: 19% focus on how well the organisation accomplishes its predetermined strategic goals.  🥇 Quality and Efficiency: 17% prioritize the quality of the work and the efficiency of processes in achieving that quality. For change professionals, the insight is clear: effective change management must align with these executive priorities to drive holistic success. This means not only focusing on the financials but also ensuring that strategic goals are met with high-quality execution, and that the people side of change—employees and customers—is managed effectively to foster engagement and satisfaction. By doing so, we can ensure that change initiatives are truly successful on all fronts. To gain further insights into how executives view change and its management, and to understand the implications for change professionals, subscribe to Research Hub for access to the full report 23 Insights from Executives About Working With Executives. https://lnkd.in/gKmzaeCG  #prosci #changemanagement #leadership #businessoutcomes #roi #organisationalchange

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