Paulina Szymanska’s Post

B2B marketing is no easy feat. Success demands more than clever campaigns—you need the right tools, technology, and team to drive real results.   At Intentsify, we practice what we preach. We asked our marketing and sales team how they use intent data in their role and why adopting a signal-based marketing strategy is key to pipeline influence.   Unlock the perspectives from our team and discover how intent data can revolutionize your marketing strategy. https://lnkd.in/dPa4DuCd

Drinking our own champagne! How is Intentsify is using our own intent data-- great read to learn more about signal-based marketing and how this strategy is influencing pipeline! #data #intentdata #b2b #b2bmarketing #integrated #digitaldisplay #leadgen

💡 Take a Strategic Approach to B2B Marketing! 💡 While it might seem straightforward, it's far from easy. Many people feel overwhelmed and uncertain when they first start. It’s a challenging but essential part of growth to push through this. The first step is recognizing the power of a well-crafted strategy. Even if you’re unsure of the exact path, that’s perfectly fine. Here’s a WAY to think about your approach: 🎯 Goals = Decades 🧠 Strategy = Annually 🛠️ Tactics = Quarterly 💪 Effort = Daily — Ready to create your own plan? Check it out here: https://lnkd.in/gDMPHTH6 Follow ➡️➡️ Rheanne Blest Razo for more content like this!

🌟📊 Unlock the Power of B2B Marketing for Tech Innovators! Jump into Part 1 of our video series to grasp the core principles that every high-tech marketer must know. From market analysis to strategic alignment, get the tools you need to thrive. 🚀 Watch now and expand your marketing toolbox! Don't forget to hit subscribe for more insightful content! ➡️ https://hubs.la/Q02wV-lv0 https://hubs.la/Q02wVXM30

Download this playbook to see how Intentsify practices what we preach! Some key results: - 30% increase in marketing generated pipeline - 150% increase in lead count - 79% drop in cost per lead - 44% increase in scheduled meetings with prospects #B2Bmarketing #demandgen #intentdata

59% of B2B marketing leaders have identified video as their leading tool for brand building. This article had many other benchmark statistics you might find interesting. Rogue is all in on an enterprise platform that is an ideal solution. How many videos do you expect to get for $15K? Our clients are averaging 16 videos a quarter for that price tag and getting assets in days not weeks. Let's talk. https://lnkd.in/gR8DrW47

59% of B2B marketing leaders have identified video as their leading tool for brand building. This article had many other benchmark statistics you might find interesting. Rogue is all in on an enterprise platform that is an ideal solution. How many videos do you expect to get for $15K? Our clients are averaging 16 videos a quarter for that price tag and getting assets in days not weeks. Let's talk. https://lnkd.in/grzVCVnv

Most B2B marketers know video's branding and sales benefits, but what about the other benefits? Video is a great way to break down complex topics or demonstrate software features more tangibly. That's why two of the biggest benefits are increased user understanding and reduced support queries. Video also provides a huge SEO boost by improving web traffic and dwell time. It is much easier to capture a visitor with a really engaging video. How is your organization using video? What are the biggest benefits you're seeing?

Hopefully, this can help anyone struggling with B2B marketing get a little clarity. The short version: 🤯 Translate your onerously complex features into the simple value props your buyers are actually searching for. 🔄 Use excellent content to become a leader in your space. Buyers will elbow each other out of the way to pay for what you’ve got. 😕 Find your uniqueness and lean into it. Don’t be afraid to take a stand. Roar! 📈 Ditch the vanity metrics (likes, shares…) and focus on the conversion metrics that matter (leads generated, pipeline velocity, CLV…) Measure revenue-driving KPIs and continuously refine your approach. Do more of what works and less of what doesn’t. It seems simple, but oh, it doesn’t usually work out that way.

Does your B2B marketing feel like its tangled as a plate of spaghetti? Don't worry you've got company ;) It's like trying to solve a Rubik's Cube blindfolded, right? Super frustrating for us tech SMBs. So, here's the scoop in simple terms: - Know who you're talking to and what makes them cringe. - Keep your message clear and snappy. No rocket science needed. - Use data to tweak and twerk your strategy. It's like magic, but real. Don't let marketing stress you out. Keep it simple, smarty! #B2BMarketing #KISSStrategy