What an exciting news to kick off the new year! The collaborative campaign between Tokopedia and TikTok Indonesia, which was launched during National Shopping Day (Harbolnas), has received tremendous enthusiasm from the community! The Beli Lokal campaign, aimed at realizing our commitment to boosting the growth of homegrown brands and products, recorded a significant #increase in transactions for various local beauty and personal care brands, with an average surge of nearly 19 times, especially during the National Shopping Day on 12 December 2023. Find out more about Beli Lokal's interesting facts here! #InsideTokopedia
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The Beauty Boom: Lipstick Sales Reach New Heights in Early 2024 Jakarta, July 19, 2024 - The beauty category in e-commerce continues to grow, with an 8% sales increase compared to 2023, according to Magpie E-commerce Intelligence. The global lip market is projected to reach USD 22.17 billion, with USD 359.3 million in Indonesia, making it an attractive market for brands. In Indonesia, 82% of beauty enthusiasts prefer e-commerce for purchasing lip products. The Gross Merchandise Value (GMV) of the lip market hit IDR 516.6 billion, with 16.7 million products sold on Shopee and Tokopedia. Shopee led the market with a 77.3% share, though Tokopedia showed growth with a 2.5% increase in GMV. Maybelline topped both platforms, with local brands like Wardah and Hanasui also performing well. The lipstick category dominated, while affordable lip balms and care products, especially from The Originote, gained popularity due to bulk purchases. [Cr by Magpie] #VRITIMESSG #media #pr #pressrelease #Ecommerce #BeautyIndustry #LipMarket #MagpieIntelligence #Shopee #Tokopedia #Maybelline #Wardah #Hanasui #Lipstick #LipBalm https://lnkd.in/gXdJSSKb
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Wardah's Success Story on Tokopedia: Shining in the Bustling Beauty Market Indonesia's beauty and cosmetics sector is booming! BPOM data shows a 21.9% increase in the number of cosmetic companies in 2023, reaching over 1,010 brands. This growth underscores fierce competition in the market. Amid this bustling landscape, Wardah from ParagonCorp shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touch points. Curious about how Wardah stays ahead in e-commerce? Watch the video to discover their winning strategy! #TokopediaMarketingSolutions #Wardah #BeautyIndustry #EcommerceGrowth #MarketingSuccess
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Sr. Business Marketing Associate at Tokopedia | Public Relations Consultant
🚀 Wardah's Success Story on Tokopedia: Shining in The Bustling Beauty Market💡 Indonesia's beauty and cosmetics sector is booming! BPOM data reveals that over 1,010 brands competed in 2023, marking a 21.9% increase from the previous year. Amid this bustling landscape, Wardah shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touchpoints 💡 Curious about how Wardah stays ahead in e-commerce? Watch the video to discover their winning strategy! https://lnkd.in/gV_rVdsp #TokopediaMarketingSolutions #Wardah #BeautyIndustry #EcommerceGrowth #MarketingSuccess
Tokopedia Marketing Solutions x Wardah: Bersinar di Tengah Padatnya Industri Kecantikan
https://www.youtube.com/
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🚀 Wardah's Success Story on Tokopedia: Shining in The Bustling Beauty Market💡 Indonesia's beauty and cosmetics sector is booming! BPOM data shows a 21.9% increase in the number of cosmetic companies in 2023, reaching over 1,010 brands. This growth underscores fierce competition in the market. Amid this bustling landscape, Wardah shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touchpoints 💡 Curious about how Wardah stays ahead in e-commerce? Watch the video to discover their winning strategy! https://lnkd.in/gEueNRUW #TokopediaMarketingSolutions #Wardah #BeautyIndustry #EcommerceGrowth #MarketingSuccess
Tokopedia Marketing Solutions x Wardah: Bersinar di Tengah Padatnya Industri Kecantikan
https://www.youtube.com/
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🚀 Wardah's Success Story on Tokopedia: Shining in The Bustling Beauty Market💡 Indonesia's beauty and cosmetics sector is booming! BPOM data shows a 21.9% increase in the number of cosmetic companies in 2023, reaching over 1,010 brands. This growth underscores fierce competition in the market. Amid this bustling landscape, Wardah shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touchpoints 💡 Curious about how Wardah stays ahead in e-commerce? Watch the video to discover their winning strategy! https://lnkd.in/gHf7AVfs #TokopediaMarketingSolutions #Wardah #BeautyIndustry #EcommerceGrowth #MarketingSuccess
Tokopedia Marketing Solutions x Wardah: Bersinar di Tengah Padatnya Industri Kecantikan
https://www.youtube.com/
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🚀 Wardah's Success Story on Tokopedia: Shining in The Bustling Beauty Market💡 Indonesia's beauty and cosmetics sector is booming! BPOM data shows a 21.9% increase in the number of cosmetic companies in 2023, reaching over 1,010 brands. This growth underscores fierce competition in the market. Amid this bustling landscape, Wardah shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touchpoints 💡 Curious about how Wardah stays ahead in e-commerce? Watch the video to discover their winning strategy! https://lnkd.in/g-kJUagW #TokopediaMarketingSolutions #Wardah #BeautyIndustry #EcommerceGrowth #MarketingSuccess
Tokopedia Marketing Solutions x Wardah: Bersinar di Tengah Padatnya Industri Kecantikan
https://www.youtube.com/
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Public Relations Consultant | Sr. Public Relations at Tokopedia Marketing Solutions (TikTok's company)
🚀 Wardah's Success Story on Tokopedia: Shining in The Bustling Beauty Market💡 Indonesia's beauty and cosmetics sector is booming! BPOM data shows a 21.9% increase in the number of cosmetic companies in 2023, reaching over 1,010 brands. This growth underscores fierce competition in the market. Amid this bustling landscape, Wardah shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touchpoints 💡 Curious about how Wardah stays ahead in e-commerce? Watch the video to discover their winning strategy! https://lnkd.in/gT6xYyd3 Big appreciation for Meinar Dyan and Maharanie Anggun Kurniya for the strong partnership and trust towards Tokopedia Marketing Solutions. #TokopediaMarketingSolutions #Wardah #BeautyIndustry #EcommerceGrowth #MarketingSuccess
Tokopedia Marketing Solutions x Wardah: Bersinar di Tengah Padatnya Industri Kecantikan
https://www.youtube.com/
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🚀 Wardah's Success Story on Tokopedia: Shining in The Bustling Beauty Market💡 Indonesia's beauty and cosmetics sector is booming! BPOM data shows a 21.9% increase in the number of cosmetic companies in 2023, reaching over 1,010 brands. This growth underscores fierce competition in the market. Amid this bustling landscape, Wardah shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touchpoints 💡 Curious about how Wardah stays ahead in e-commerce? Watch the video to discover their winning strategy! https://lnkd.in/gXd7tPSK #TokopediaMarketingSolutions #Wardah #BeautyIndustry #EcommerceGrowth #MarketingSuccess
Tokopedia Marketing Solutions x Wardah: Bersinar di Tengah Padatnya Industri Kecantikan
https://www.youtube.com/
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🚀 Wardah's Success Story on Tokopedia: Shining in The Bustling Beauty Market💡 Indonesia's beauty and cosmetics sector is booming! BPOM data shows a 21.9% increase in the number of cosmetic companies in 2023, reaching over 1,010 brands. This growth underscores fierce competition in the market. Amid this bustling landscape, Wardah shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touchpoints 💡 Curious about how Wardah stays ahead in e-commerce? Watch the video to discover their winning strategy! https://lnkd.in/gu-XucCX #TokopediaMarketingSolutions #Wardah #BeautyIndustry #EcommerceGrowth #MarketingSuccess
Tokopedia Marketing Solutions x Wardah: Bersinar di Tengah Padatnya Industri Kecantikan
https://www.youtube.com/
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The key players in Indonesia’s beauty commerce space (update) 👉 Read more: https://lnkd.in/gK68JfZQ 🌐 Beauty commerce continues to thrive post-pandemic with a global growth projection of 6% annually until 2027. 🇮🇩 In Indonesia, most beauty products are purchased online, with Shopee leading at a 63.5% market share. 💰 Despite a drop in funding, the Indonesian beauty market shows robust growth with increased consumer spending and expansion of physical store presence by companies like Sociolla.
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