Publicis Groupe Africa’s Post

Thanks to dentsu Indonesia for driving this important case study and contributing to our knowledge and sustainability efforts by looking in places I didn’t even realise we should be ! Read the article in Campaign Asia-Pacific how Dentsu and Nestlé Indonesia cut digital ad emissions by 25% in a significant first case study. By measuring and eliminating higher-emitting media and formats throughout our campaign for Bear Brand, the carbon footprint was slashed by a quarter within a three-month period. https://lnkd.in/gM6nDRN6

The 'holding company-ization' of production and post continues, as Kenvue (who?) consolidates production work with Omnicom, says Ad Age. Jack Neff, who typically covers CPG brands, explains the industry in this nifty paragraph: "Historically in the industry, commercial and content production has usually been handled by creative agencies on an ad hoc, project basis, often with each project bid separately and with marketers often pushing to have the costs passed along and billed without markups. It’s a complicated system that can slow work down, and England is hoping to improve both speed and economic efficiency by consolidating work with Omnicom." Speed and economic efficiency are the motivators, not persuasion, emotion, craft or creativity. These are curious times, indeed.

Being independent comes naturally to us at Liwa Content.Driven. We’ve been proudly autonomous for over three decades. What makes us prouder today is that this independent vision – to think and create boldly – has been recognized at the prestigious Effie Awards Index. To be named one of MENA’s Most Effective Independent Agencies 2023, by as credible an authority as the Effie Awards Index, is testimony to our creative, strategic and production prowess. But to be independent is not to work in isolation. It’s to have your voice yet be collaborative, to co-create your best work through winning partnerships. It’s to find synergies in excellence with partners and work towards creating a whole that’s greater than the sum of its parts. A shining example is our association with the Publicis Groupe, with whom we enjoy a long, cherished relationship that results in consistently award-winning work. The Effie Awards Index identifies the most effective companies in marketing and advertising by analyzing finalist and winner data from Effie Award competitions around the world. Announced annually, it’s the definitive ranking of effectiveness – and we’re delighted to part of this elite club. A huge Thank You to every associate of ours who helped to make this possible. From our talented in-house teams to amazing agency- and brand-partners. Thanks to each of them, we continue to be bold, be independent, be Liwa Content.Driven. #MENAEffie #Effie #MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #AwardingIdeasThatWork

16 tips to make your content more valuable. As a design thinker, we use surveys to understand interests which shape future design thinking scrimmage topics and webinars. What about you? What makes content valuable to you? Thanks to fellow Fast Company Exec Board members Jason VandeBoom, Sharon Lee Thony, Fatima Al-Dosari, Alex Husted, Kristi Melani, Beau Oyler, Sergio Alvarez, Samantha Choi Cadley, Jimmy St Louis, and Ravi Evani among others for sharing super actionable tips #fastcompanyexecutiveboard

In his newfound role, Junhwa Jung is poised to imbue a novel approach into the BBDO KOREA’s advertising initiatives, showcasing his remarkable copywriting skills and innate capacity for unconventional thinking. Following the said appointment, Jang-Yong Kim, CEO at BBDO Korea, shared his enthusiasm, saying, “We are delighted to welcome Junhwa Jung as our new ECD. With his exceptional talents and passion for unconventional creativity, we are confident that he will lead BBDO Korea to new creative heights.” #leadership #advertising #southkorea ------ -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, InterContinental, PropertyGuru, Sunway, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Avail of our 10% discount for the conference using the code "EDSM10" : https://bit.ly/47lsnQf -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

In a recent article by ContentGrip by C2 Media, we explored M&C Saatchi Indonesia's transformation into Moonfolks. Under the leadership of Anish Daryani, the new President Director and CEO, Moonfolks wants to "make the audicius possible". Check out the full story below! While you’re selecting the perfect digital PR agency partner, check out Content Collision by C2 Media. The firm provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. 📞 Book a discovery call to learn more: https://lnkd.in/gA-BhCka 🗞 Subscribe to C2 Media: https://lnkd.in/g6SVw-f9 #ContentMarketing #PublicRelations #AsiaPacific

Back as European Lead Agency: Ehrmann and Mediaplus Group Start out With a new Agency Model

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It's an exciting day for us as new era begins for Estrella! MediaCo (Nasdaq: MDIA) has completed a transaction to acquire Estrella Media's content, digital and commercial operations. This combination creates one of the largest and most innovative multicultural media companies in the US. I could not be more proud of our team for building a dominant position in this most important marketplace!   MediaCo, which operates marquee urban radio stations HOT 97 and WBLS 107.5 in New York City, will add Estrella Media's Spanish-language video, audio, and digital content operations to its portfolio. This is the first step in creating a multicultural media powerhouse to reach diverse audiences in the United States and to serve better marketers working to reach these valuable audiences, representing almost one-third of the population and 100% of the consumer growth in the marketplace.   We are excited about the opportunities to grow the Estrella Media brands and to create dynamic, multi-platform content for our consumers. This starts a new era of redefining the new American media company. https://lnkd.in/esppyT9q