Last week, Publicis Groupe announced the global expansion – including a major hub in South Africa – of PXP its future-facing production network designed to create integrated consumer experiences for brands while unlocking the value of content through data, technology, platform expertise and industry relevance. “Creative content production is possibly one of the most rapidly changing areas in the marketing and advertising industry as it’s driven by the rule of data, the fragmentation of platforms, the technology revolution and the endless search for simplicity and efficiency,” says Heidi Nelson, Publicis Groupe Africa SVP and Production Practice Head. “PXP isn’t just about changing production; it’s about setting new standards. This expansion shows how committed we are to creativity, innovation and working smarter in a fast-changing world,” says Peter Little, Chief Creative Officer, Publicis Groupe Africa. Read the full story below. https://lnkd.in/dc9X3x9W
Publicis Groupe Africa’s Post
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Thanks to dentsu Indonesia for driving this important case study and contributing to our knowledge and sustainability efforts by looking in places I didn’t even realise we should be ! Read the article in Campaign Asia-Pacific how Dentsu and Nestlé Indonesia cut digital ad emissions by 25% in a significant first case study. By measuring and eliminating higher-emitting media and formats throughout our campaign for Bear Brand, the carbon footprint was slashed by a quarter within a three-month period. https://lnkd.in/gM6nDRN6
How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia | Analysis | Campaign Asia
campaignasia.com
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The 'holding company-ization' of production and post continues, as Kenvue (who?) consolidates production work with Omnicom, says Ad Age. Jack Neff, who typically covers CPG brands, explains the industry in this nifty paragraph: "Historically in the industry, commercial and content production has usually been handled by creative agencies on an ad hoc, project basis, often with each project bid separately and with marketers often pushing to have the costs passed along and billed without markups. It’s a complicated system that can slow work down, and England is hoping to improve both speed and economic efficiency by consolidating work with Omnicom." Speed and economic efficiency are the motivators, not persuasion, emotion, craft or creativity. These are curious times, indeed.
Kenvue picks Omnicom to run its Global Content Factory
adage.com
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Being independent comes naturally to us at Liwa Content.Driven. We’ve been proudly autonomous for over three decades. What makes us prouder today is that this independent vision – to think and create boldly – has been recognized at the prestigious Effie Awards Index. To be named one of MENA’s Most Effective Independent Agencies 2023, by as credible an authority as the Effie Awards Index, is testimony to our creative, strategic and production prowess. But to be independent is not to work in isolation. It’s to have your voice yet be collaborative, to co-create your best work through winning partnerships. It’s to find synergies in excellence with partners and work towards creating a whole that’s greater than the sum of its parts. A shining example is our association with the Publicis Groupe, with whom we enjoy a long, cherished relationship that results in consistently award-winning work. The Effie Awards Index identifies the most effective companies in marketing and advertising by analyzing finalist and winner data from Effie Award competitions around the world. Announced annually, it’s the definitive ranking of effectiveness – and we’re delighted to part of this elite club. A huge Thank You to every associate of ours who helped to make this possible. From our talented in-house teams to amazing agency- and brand-partners. Thanks to each of them, we continue to be bold, be independent, be Liwa Content.Driven. #MENAEffie #Effie #MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #AwardingIdeasThatWork
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16 tips to make your content more valuable. As a design thinker, we use surveys to understand interests which shape future design thinking scrimmage topics and webinars. What about you? What makes content valuable to you? Thanks to fellow Fast Company Exec Board members Jason VandeBoom, Sharon Lee Thony, Fatima Al-Dosari, Alex Husted, Kristi Melani, Beau Oyler, Sergio Alvarez, Samantha Choi Cadley, Jimmy St Louis, and Ravi Evani among others for sharing super actionable tips #fastcompanyexecutiveboard
Here's what you might be missing when it comes to attracting and retaining new audiences. Read more at https://lnkd.in/gXzc6-at from Jason VandeBoom of ActiveCampaign, Sharon Lee Thony of SLT Consulting, Fatima Al-Dosari of Qatar America Institute for Culture, Alex Husted of HELPSY, Kristi Melani of Telesign, Beau Oyler of Enlisted Design, Sergio Alvarez of Ai Media Group, Gretchen Goffe of DTLiveLAB, Samantha Choi Cadley of Manual Labor Studio Corporation, Jimmy St Louis of Franchise123, Jonathan Fields of Spark Endeavors | Good Life Project®, Abhilash Patel of Within Health, Deniz Kahramaner of Atlasa, Ravi Evani of Publicis Sapient, 💥Jo Ann Herold, MBA of Herold Growth Consulting, and Unnat Bak (UB) of Revscale™
Is your business’s creative content becoming too bland?
fastcompany.com
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In his newfound role, Junhwa Jung is poised to imbue a novel approach into the BBDO KOREA’s advertising initiatives, showcasing his remarkable copywriting skills and innate capacity for unconventional thinking. Following the said appointment, Jang-Yong Kim, CEO at BBDO Korea, shared his enthusiasm, saying, “We are delighted to welcome Junhwa Jung as our new ECD. With his exceptional talents and passion for unconventional creativity, we are confident that he will lead BBDO Korea to new creative heights.” #leadership #advertising #southkorea ------ -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, InterContinental, PropertyGuru, Sunway, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Avail of our 10% discount for the conference using the code "EDSM10" : https://bit.ly/47lsnQf -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG
BBDO Korea names Junhwa Jung as its newest executive creative director - MARKETECH APAC
https://marketech-apac.com
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In a recent article by ContentGrip by C2 Media, we explored M&C Saatchi Indonesia's transformation into Moonfolks. Under the leadership of Anish Daryani, the new President Director and CEO, Moonfolks wants to "make the audicius possible". Check out the full story below! While you’re selecting the perfect digital PR agency partner, check out Content Collision by C2 Media. The firm provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. 📞 Book a discovery call to learn more: https://lnkd.in/gA-BhCka 🗞 Subscribe to C2 Media: https://lnkd.in/g6SVw-f9 #ContentMarketing #PublicRelations #AsiaPacific
Anish Daryani Leads M&C Saatchi's Moonfolks Rebrand
contentgrip.com
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Back as European Lead Agency: Ehrmann and Mediaplus Group Start out With a new Agency Model
Back as European Lead Agency: Ehrmann and Mediaplus Start out With a new Agency Model
adsofbrands.net
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When your post becomes the 𝐭𝐚𝐥𝐤 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐨𝐰𝐧, you know you've hit the jackpot! At Brand360, we excel at creating content that gets people buzzing. 🚀✨ Our secret? It’s a mix of creativity, strategy and just the right touch of magic. Here’s how we do it: 🔍 𝐃𝐢𝐯𝐢𝐧𝐠 𝐃𝐞𝐞𝐩 𝐢𝐧𝐭𝐨 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 We start by diving into the latest trends and deeply understanding your audience's 𝐩𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 and 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫𝐬. For instance, if we were working with Krispy Kreme Malaysia, we'd dive into current 𝐝𝐨𝐧𝐮𝐭 𝐭𝐫𝐞𝐧𝐝𝐬 and 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 to tailor content that aligns with what's trending. This research ensures our content is not only relevant but also captures what your audience is excited about right now. 💬 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧-𝐖𝐨𝐫𝐭𝐡𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 With insights in hand, we focus on creating content designed to 𝐬𝐩𝐚𝐫𝐤 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 and drive 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭. Think of a campaign for Tealive where we blend 𝐞𝐲𝐞-𝐜𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐯𝐢𝐬𝐮𝐚𝐥𝐬, clever 𝐜𝐨𝐩𝐲 and a touch of humour to make every post stand out. Our goal is to produce content that people not only want to interact with but also share, making sure it resonates and creates buzz. ✨ 𝐌𝐚𝐤𝐢𝐧𝐠 𝐄𝐯𝐞𝐫𝐲 𝐏𝐨𝐬𝐭 𝐂𝐨𝐮𝐧𝐭 Each piece of content is carefully crafted to 𝐠𝐫𝐚𝐛 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 and resonate deeply with your audience. Imagine launching a new product for Gardenia. We’d use 𝐯𝐢𝐛𝐫𝐚𝐧𝐭 𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬, compelling 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠, and impactful 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 to showcase the product’s unique features. By highlighting what makes the product special and presenting it in an engaging way, we ensure that your audience notices and engages with the content. 📈 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐝𝐣𝐮𝐬𝐭𝐢𝐧𝐠 We continuously monitor the performance of your content, tracking 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 to see what resonates best with your audience. For example, when doing a campaign for Baskin Robbins Malaysia, we might find that interactive posts like 𝐩𝐨𝐥𝐥𝐬 and 𝐪𝐮𝐢𝐳𝐳𝐞𝐬 generate more engagement than static content. By adjusting our strategy based on these insights, we keep your content dynamic and effective. Want to see your brand shine and become the next big thing online? Let’s work together to create content that truly stands out and gets people talking! 😉 #brandagencymalaysia #brand360 #digitalmarketingmalaysia #marketingagencymalaysia #brandstrategy #viral #campaign #successfulcampaign #client #approval #bridgerton
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It's an exciting day for us as new era begins for Estrella! MediaCo (Nasdaq: MDIA) has completed a transaction to acquire Estrella Media's content, digital and commercial operations. This combination creates one of the largest and most innovative multicultural media companies in the US. I could not be more proud of our team for building a dominant position in this most important marketplace! MediaCo, which operates marquee urban radio stations HOT 97 and WBLS 107.5 in New York City, will add Estrella Media's Spanish-language video, audio, and digital content operations to its portfolio. This is the first step in creating a multicultural media powerhouse to reach diverse audiences in the United States and to serve better marketers working to reach these valuable audiences, representing almost one-third of the population and 100% of the consumer growth in the marketplace. We are excited about the opportunities to grow the Estrella Media brands and to create dynamic, multi-platform content for our consumers. This starts a new era of redefining the new American media company. https://lnkd.in/esppyT9q
MediaCo Acquires Estrella Media’s Content and Digital Operations
https://estrellamedia.com
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