Publicis Conseil’s Post

Reimagining the future through museums with Maggie Greyson MDes, APF and Hillary Spencer, whom I know and who are doing beautiful work to transform what museums can be! Check their conversation in this recorded video!

Let’s talk empathy, but also: is designing from empathy just a new way of dressing up arrogance? Should we approach with sympathy or compassion first? And where does vulnerability fit into the design process? And is trust a byproduct or key ingredient? So excited to dig into all these questions this October in Amsterdam at the Design Thinking Conference. Hope to see you there! #designthinkingconference #designthinking #UX #contentstrategy #trustworthybook

Would you like to know how to save time on big projects while having all the necessary fan/patron data at your fingertips? See below in our Case Study with one of our live events & venue clients #JaxEvents. They have been able to use FanThreeSixty solutions to help make their jobs easier while being able to focus on the larger scale projects as an organization. Please reach out if you would like to learn more and let us help your venue create business efficiencies and learn more about your #fan and #patron base all in one platform! #customerdataplatform #fanexperience #fanengagement #venue #marketing

I've posted previously about how FanThreeSixty can help you to boost revenue, but can we help to boost efficiency? Could you imagine managing the marketing and fan communication efforts across 7 different venues, on your own? That is the tall task that David from JaxEvents has been tasked to take on... However, with help from FanThreeSixty's integrated suite of marketing products powered by our FanDataPlatform, David was able to shave off 20 hours per week in fan communication processing. That is a 50% reduction! Check out the case study below. #fans #fanengagement #marketingautomation #venue #venuemanagement

📲 Memorial, castle, or museum... What does digital mediation via augmented reality look like in practice? How can every cultural site easily implement digital mediations? Leonard Sommer (VP Agency Partnerships & Business Development, ZAUBAR) discusses the above questions and more with 𝗰𝗼𝗻𝗰𝗿𝗲𝘁𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 at Museumspraxis by Museumsbund Österreich, a constantly growing reference work that answers questions about working in the museum. 📖 Read the blog post (5-min) and learn how your cultural institution can easily kickstart an #augmentedreality project. #digitaleVermittlung #DigitalTransformation #Digitalisierung #Welterbe #CulturalHeritage #DigitalMediation

Today's museum question: What is the role of comms department (and staff) in producing multiplatform museum experiences? How would you define it? My take is that it needs to be more (or perhaps something else) than promoting and marketing. (Image for attention. And thank you Midjourney for this very interesting interpretation of a museum experience).

The #WeatherAtCannes has been a hot topic these past few years, from tropical heat & rainstorms, to excessive winds & choppy seas…If you’re attending this year, have no fear, we’ve got you covered! Check out The Cannescast below and know before you go!

Cannes is neither perfect nor overblown. It’s up to you… if you want to consume all the creativity on display in the Palais. It’s up to you… if you want to sit through the plethora of GenAI conversations. It’s up to you…if you want to catch up with long lost colleagues along the Croisette. It’s up to you… if you want to party at Baoli or La Guerite It’s up to you…if you want to imagine & ideate the future of our industry in a pavement cafe. That’s the beauty of Cannes. What we choose to do; how we choose to do it; and who we choose to do it with. It’s entirely up to each of us. Cannes - like life - is up to each and every one of us. We get out what we put in. Choose your path Channel Factory Cannes Lions International Festival of Creativity

The Festival de Cannes is tackling the most crucial issue that the sector has to solve: how to keep the value of the IP in Europe in the hands of indies when the IP has been developed or co-developed by indies https://lnkd.in/eYQFhKRW

That moment when you go from being the first #Accessibility Consultant on a premises slated to become a first-of-its-kind #Museum to negotiating and signing a contract with said museum as their official Access Advisor! Top of mind are: #AudioDescription and #wayfinding.