PubMatic’s Post

If you want to learn what transparency in identity management and resolution looks like, Emily Kistner does a great job explaining it here. At Adstra, we believe that disrupting the current identity norms is key if we want to be immune to future identity-related regulations. #IdentityManagement #IdentityResolution #Transparency

In this webinar, GroundTruth, Brandon Rhoten has invited agency and brand partners, Jeff Bell and Sok Verdery, to discuss how their media mix—with CTV as a significant component—drives foot traffic to brick-and-mortar locations. Register today to learn more! Made possible by GroundTruth. #ad https://lnkd.in/grmbYz23

When Jeff Green of The Trade Desk is on a The Wall Street Journal panel about Brand Safety with Almar Latour and Phillipa Leighton-Jones you can be sure Keynes Digital is attending. There’s history here with Dan Larkman, Fiona McKinnon, and Jeff. So special to see them connect in-person for a minute to catch up. Jeff Green said it best, “Most brand safety issues exist on UGC and social media sites, unlike CTV. Isn’t it time more brands lean into #CTV?” #istandwithevan #freeevannow #freeevan #CTVAdvertising #ConnectedTV #performanceTV #BrandSafety #cannes #cannes2024 #canneslions #canneslions2024

🚀 Unveiling the January ADTV Viewership Report! 📈 The growth from January 2023 to January 2024 is absolutely phenomenal. 🌟 Your support has propelled us to new heights! 🙌 #ADTVSuccess #RecordGrowth #ExcitingNews

Check out this short clip from Beet.TV featuring Adstra's Emily Kistner. She touches on the need for brands and publishers to have greater control and transparency in their identity management. And, how this IS possible, and we are already seeing this shift in the marketplace. Adstra is happy to be disrupting decades-old norms! #identityresolution #data #connectedtv #identitymanagement

Stimulating discussion about the vital role of media context in boosting people's attention to advertising with Chrissie Hanson from OMD USA and Monique Pintarelli from Teads in a fireside chat with Beet.TV contributor Tameka Kee at the Cannes Lions International Festival of Creativity. Special thanks to Go Addressable and Teads for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/emTv-2eD) and much more! #beetcannes #attentioneconomy #mediabuying #adsales #contextualadvertising

During the Christmas period and in the first weeks of January 2024, Bottaro relaunched "Dream Wire", the commercial to wish happy holidays and a happy new year on the Mediaset and SKY networks, especially during SkyTG24 and Masterchef. The message of positivity and commitment to building a more sustainable future for us and the Planet told in this video, was then carried forward in a different but coherent way by the "The invisible wire 2" commercial starting from 8 January 2024. “The invisible wire 2” builds its own story on Italian innovation, which - according to Bottaro - consists in the ability to transform a simple product into an essential and cutting-edge technology, capable of improving the world we live in, following the principles of economics circular and sustainability. The value-based and emotional communication of both adverts won over the public, recording a +11.6% GRPS, i.e. an impact on a growing percentage of the target audience which exceeded the expected estimates by a few percentage points. An encouraging result that demonstrates how even an industrial field so far from the world of advertising can successfully communicate to everyone when it believes in it and lives the values of a true company put at the service of society. #bottaroironwire https://lnkd.in/dnfjfF7T

How are agencies bringing innovation to the buy-side in video advertising? Watch more of our conversations with industry leaders during #CES2024 👇

In this webinar, GroundTruth, Brandon Rhoten has invited agency and brand partners to discuss how their media mix—with CTV as a significant component—drives foot traffic to brick-and-mortar locations. Register today to learn more! Made possible by GroundTruth. #ad https://lnkd.in/grmbYz23

Summer is heating up and so is our set for today's summer entertaining broadcast tour featuring products from Wonder Juice, Mighty Sesame, LACTAID®, and Zevo. Be on the lookout for this segment, hitting tv screens nationwide later this week! These strategically crafted segments are showcased on popular lifestyle shows across the country, significantly increasing brand visibility and recognition. Curious to learn more about how we can make your brand stand out? Get in touch today! #BroadcastTours #MarketingAgency #ContentPartner #ContentCreation #UGC #CreativeContent #ContentCreators #ContentMarketing #DigitalContent #VideoMarketing #VisualStorytelling #StrategicContent #EngagingContent #SocialContent #Ecommerce #DigitalCommerce #EcommerceMarketing #EcommerceStrategy #SocialCommerce P&G Ventures