PubMatic’s Post

Political advertising spending is projected to be up 30% over 2020. Article attached will give insight on how a local advertiser can successfully navigate during the political season.

Spending on political advertising for the 2024 races is expected to reach a record-breaking $10.2 billion💰. There’s a lot at stake, so what will the political ad playing field look like? Check out our latest blog post on political advertising trends to watch in 2024 here: https://bit.ly/3N7lOIu

This year's presidential election is set to disrupt the advertising landscape like never before. With consumer emotions already running high, digital advertisers are bracing for unprecedented challenges. My latest article on Forbes explores: 💰 The surge in political ad spending and its impact on competition, cost, and inventory 🌐 Shifts in consumer media consumption habits 🎯 Strategies to help your brand stay ahead of the game Prepare now to safeguard your brand and drive success through the election cycle. #DigitalAdvertising #ElectionYear #Marketing #BrandResilience #Media Forbes Agency Council

REAL CLEAR POLITICS TARGETED BY LEFTIST CENSOR FOR SHOWING ALL SIDES by David DesRosiers Article excerpts: "Our country is healthier when citizens and policymakers have the capacity to think outside of their political tribe. This helps public debate become a bit more rational. A bit less heated. And much more constructive."   "I always thought our business model was the cure to polarization and hyper-partisanship.  Instead, as it turns out, viewpoint diversity has become a cause for being blacklisted in advertising markets. The concept of so-called 'disinformation' has been weaponized as a means of censoring news outlets—including RealClearPolitics."      "Global Disinformation Index (GDI), a British NGO that advises advertisers and search engine companies — and that has been supported by the U.S. State Department — labeled RealClearPolitics as a high-risk news site for disinformation, one of the top-10 riskiest in America. All because we include voices they don’t like. That we pair such voices with those they agree with doesn’t seem to matter to them." "Designated high-risk, RCP was put on GDI’s advertising blacklist. Ad revenue has cratered by millions in recent years." 

💡 $16 billion in ad campaigns for 2024's election, but here's the twist: Experts are eyeing beyond traditional media to digital and out-of-home advertising. Curious why? Uncover the strategic shift that's reshaping political campaigns. Get the insights at fucimo👇

How will the exponential increase in political digital advertising in 2024 affect the market? Take a look. https://lnkd.in/dWebshSd   #2024election #digitaladvertising 

Viamedia on Political Advertising: “The Calm Before the Storm” - Advertising, subject as it is to economic trends and swings and consumer attitudes, can often be uncertain and unpredictable. One of the few certainties of recent decades, however, has been the steady growth of political advertising. It occurs largely in even-numbered years of course – but indeed it does occur… big time. https://bit.ly/4ecV19E

“It’s a test run for the future" Presidential elections are like the The Olympics and The World Cup- only held every four years and are massive advertising moments. This is a transition election- not just between presidents but also between cookies. Is the industry ready to crank targeting up to 11? Can chrome handle it all? What do you do with all those iOS/Mac owners? If Facebook is a great targeting platform, but no one uses it, does it still influence an election? If the pipes fail, how does that impact how much a candidate can spend (and how and where)? Will Google rug pull the cookie just weeks before the election (odds say yes)? Who will lean hard on deterministic IDs? Who will wrestle with truncated IP for householding? Who's got that Zip Code targeting? Who thinks physical mail is a better strategy (many do, actually)? It's not too late to start training, but ask yourself one question first: Are you betting on the past 🔭or the future 🔮? H/t Mark Stenberg for the write up 🙌