We're excited to partner with SeenThis to build IPG Mediabrands's Climate Action Marketplace that will help reduce carbon emissions and speed up ad load times. Learn more via AdExchanger: https://lnkd.in/dsz3dEdJ
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Today, IPG Mediabrands introduced our Climate Action Marketplace, a groundbreaking initiative in partnership with SeenThis and PubMatic that allows our clients to reduce their carbon footprint without compromising ad performance. Learn more about how this approach intends to reduce the industry's carbon footprint in this AdExchanger article: https://bit.ly/3VIwr7T #IPGMediabrands #ClimateActionMarketplace #SustainableAdvertising #AdTech
IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance | AdExchanger
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Thanks to Adlook for their work to advance #sustainablemedia through their offering, and for embedding sustainability into this thought leadership series. Ad Net Zero US Membership Director Rachel Schnorr shares her perspective on sustainability within the ad industry - where we're seeing increasing action, more sustainable offerings across all parts of the advertising ecosystem, and a realization that sustainability and performance are not trade-offs: "The fundamental idea that sustainability and emissions reduction is part of a trade off with performance – you can have one or the other, but not both – is one that Schnorr tackles head on. 'We have to debunk this myth. At a basic level, if you reduce waste, that will save you money. And employees and consumers are more loyal to purposeful companies. Sustainability drives better performance. This is true both in business and in advertising.'" And, despite increasing interest and urgency around climate action and broader sustainability, there is still much work to be done: “We need to inspire consumers, companies and advertising professionals to change our habits and move forward in a more positive way, rather than our status quo that is extractive and pretends there are no limits.” #sustainableadvertising
"Sustainability isn’t just good for the planet; it's smart business." - Rachel Schnorr USA Membership Director at Ad Net Zero for Adlook's Brand Masters Talks series. In this edition, delve into a riveting discussion about: · The significant 2-3% carbon footprint of global advertising. · The potential of advertisers in influencing 97% of global emissions. · The challenges the US ad market faces due to its massive scale and complexities. · The urgency and necessity to debunk myths around sustainability vs. performance. · AI’s promising role in sustainable advertising. Dive into the full interview for insights and be part of the change: https://bit.ly/46yCxLS #BrandMastersTalks #AdNetZero #SustainableAdvertising #Adlook
A Climate of Change
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The current buzz in adtech revolves around #sustainability, and rightfully so. In 2023, the #marketing industry embraced sustainability as a top talking point but now it's time to take action. Looking ahead to 2024, marketers are set to establish measurement standards and progress towards greater #accountability. As the tangible impacts of global warming become increasingly evident each day, the focus on industry sustainability standards is taking center stage. This piece from AdExchanger offers up a well-rounded view for ways to proactively engage in the industry and make a meaningful impact. It's a must-read for those interested in taking actionable steps. Want to hear more from the behind-the-scenes of marketing? Sign up to our newsletter, find the link in the comments below. https://lnkd.in/e_Kzkn7D
Expect Less Talk, More Action And Ad Industry Sustainability Standards In 2024 | AdExchanger
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🌍🌿 Advertisers are facing challenges in tracking and reducing the environmental impact of digital advertising. Mark Andrews, Senior Consultant at ID Comms, shares crucial steps to tackle this issue, including forecasting emissions on media plans and prioritizing transparency. The new global framework introduced by WFA’s GARM and Ad Net Zero is set to enhance tracking capabilities and inform strategic decisions. Establishing a carbon baseline now and adopting sustainable practices can lead to significant improvements in brands' carbon efficiency over time. Catch the full story here: https://lnkd.in/eU7ce5as #BetterMedia #Sustainability #DigitalAdvertising #ClimateChange #IDComms #AdNetZero
Is your media schedule planet friendly? | WARC
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Sustainability in media is an ever increasing agenda for media leaders. Want to take some practical steps today? Have a look at the article I just wrote for WARC for ID Comms #sustainability #media #brandsdeservebettermedia #digitalcontrol
🌍🌿 Advertisers are facing challenges in tracking and reducing the environmental impact of digital advertising. Mark Andrews, Senior Consultant at ID Comms, shares crucial steps to tackle this issue, including forecasting emissions on media plans and prioritizing transparency. The new global framework introduced by WFA’s GARM and Ad Net Zero is set to enhance tracking capabilities and inform strategic decisions. Establishing a carbon baseline now and adopting sustainable practices can lead to significant improvements in brands' carbon efficiency over time. Catch the full story here: https://lnkd.in/eU7ce5as #BetterMedia #Sustainability #DigitalAdvertising #ClimateChange #IDComms #AdNetZero
Is your media schedule planet friendly? | WARC
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The #advertising industry is one of the most influential drivers in changing modern society, yet its #environmental impact is often overlooked. The responsibility the sector holds in addressing #climatechange could be pivotal. While advertising sits uncomfortably between the realms of art & science, its influence on #modernculture might be stronger than the two entirely. With #climate change making itself more noticeable by the day, what responsibility does the advertising industry hold in creating a more #sustainable #future? The advertising industry clearly has a large responsibility in tilting #ourworld towards a more #sustainablefuture.
The Environmental Impact of Advertising | Earth.Org
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Excited to share our interview with Brian O'Kelley, CEO and co-founder of Scope3, on The Media Leader! In Brian's words: "We’ve seen hundreds of advertisers leverage Scope3 data to measure and reduce their carbon footprint, both directly and through our many agency, ad tech, and measurement partners [...] The question in 2025 isn’t going to be “do I need a sustainability platform?” It’s going to be “which sustainability platform should I use?." Read the full interview to explore how Brian and Scope3 are leading the way in decarbonizing media and advertising 👉 https://lnkd.in/eaAbCywd 51toCarbonZero WFA Ad Net Zero #Sustainability #Advertising #Decarbonization #Media #ESG #scope3
Scope3 is on a mission to decarbonize media and advertising
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Brand Management | Media marketing| Consumer Marketing | Innovation EX: Ignition Factory, OMD (part of Omnicom), Various Stage Startups, The New York Times
Great listen. “...people talk about the friction that exists between profit and purpose. It doesn’t have to be, it doesn’t have to be an either/or. You can have both.” #adnetzero #sustainability
MCA is a proud supporter of Ad Net Zero and this Prodcast episode is one of my favourite episodes so far. Our global CEO, Patrick Murphy, talks with John Osborn, the Ad Net Zero US director about the role of Ad Net Zero, the whys behind all action being taken and the importance of leveraging the We Are AdGreen carbon calculator tool in #production to measure carbon emissions in order to compare different scenarios and make informed decisions for avoiding carbon before it is too late - like we do with our clients at MCA! My #takeaways: Sustainable production is possible. Our industry can make it! …And as Pat and John remind us in this episode, “oftentimes people talk about the friction that exists between profit and purpose. It doesn’t have to be, it doesn’t have to be an either/or. You can have both.” Thank you! #murphycobb #sustainability #themcagreenproductionprocess #advertising #productionconsultancy
John Osborn - The Green Evolution of Advertising
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