PUMA Group’s Post

Proud to be a PUMA 🌈 For us, it's important to empower and inspire our #PUMAFam to show up as their authentic self and celebrate diversity in all aspects. For Pride Month, our PUMAs around the globe showed how #LifeAtPUMA fosters a working environment of inclusivity and awareness. Fancy a short recap? PGS Vietnam hosted a pride movie session as well as a special tea-break with discussions and games, exploring the meaning of pride month. Our Hong Kong office celebrated diversity in love and gender acceptance as colourful as the sweet rainbow chocolate strawberries they decorated. And in North America, our pumALLiance, an LGBTQIA+ Employee Resource Group, joined the cheerful Boston Pride for the People parade. We hope you all had the most wonderful Pride Month - we sure did🫶

On this day in 1924, two brothers would change the sports industry forever. Today, together with adidas, we celebrate 100 years since Adi and Rudolf Dassler registered the ‘Gebrüder Dassler Schuhfabrik’, the foundation for what will become two of the biggest sports companies in the world today. We mark this day with pride as we work to continue the legacy of our respective founders. Here's to the next century!

Hand-picked from the PUMA Archive by Rocky 🕰️ Taking center stage at #ParisFashionWeek, A$AP Rocky unveiled his new AWGE collection at Hotel de Maison, styled with newly released and upcoming footwear and accessories from his A$AP Rocky x PUMA collections. The iconic Mostro and Mostro 3.D sneakers made a triumphant comeback, with the latter being PUMA’s first fully 3D-printed footwear. Our classic OG Inhale shoe from 2000 made waves on the runway, styled in striking summer-melon high-risk red and upcoming colorways. And let's not forget the speediest shoe out there: the PUMA Speedcat. Recently launched in two colours, the Speedcat fuses PUMA's racing heritage with innovation. You don't want to miss these drops 👀

Welcome to the #PUMAFam, Erik! 👋 We are excited to announce the appointment of Erik Janshen as Vice President Direct-To-Consumer (DTC) to lead our global business in this area. This includes PUMA’s owned and operated stores, our website puma.com, and several online marketplaces. With more than 10 years of experience in leadership positions in digital sales and consumer-focused business strategies, we're thrilled to have Erik on board to elevate our DTC customer experience and drive further brand heat. We wish you all the best in your new role, Erik!

Who's gonna make the cut? ⚽ Excitement builds up as our #PUMAFam is rooting for the third PUMA team Czech Republic playing their way into the round of 16 tonight. What do you think? 👇

Celebrating PRIDE Week 🏳️🌈 #LifeAtPUMA was super colorful last week at our HQ in Herzogenaurach. We celebrated PRIDE with fun and meaningful activities that brought our #PUMAFam even closer together. We sang our hearts out with fabulous drag queen karaoke, crafted beautiful friendship bracelets, indulged in a delightful candy bar, and enjoyed a cozy movie night. Let's celebrate love, diversity, and unity! 💛

You say online, we say e-com 🌍 Earlier this month, we brought together our entire Global E-Commerce engineering team along with our vendors at our headquarters in Germany for an inspiring summit. PUMA and our partners took centre stage, showcasing ongoing projects and unveiling exciting new initiatives. With our vendors spanning the globe, the summit provided them with a firsthand opportunity to deepen their understanding of PUMA and establish meaningful connections that will drive our collaborations to new heights. Let's continue to elevate our global e-commerce partnerships together! 🚀

Love always wins 🏳️🌈 PUMA stands for everyone having a place on the field, regardless of who they are or whom they love. This message is shared globally, and a standout initiative from our Spain office exemplifies this commitment. PUMA’s PRIDE initiative in Spain partnered with local non-profits like Madrid Titanes Club de Rugby and Panteres Grogues in Barcelona, alongside PUMA Ambassadors such as Cristina Pedroche, to celebrate diversity and foster inclusive spaces in sports. Through talks, events, training sessions, and friendly matches with these organizations, we engaged our #PUMAFam and the broader community to raise awareness and promote inclusion. Our Pride initiatives extend beyond sports—they represent a vibrant celebration of equality and inclusion. Let’s share some love for these great initiatives 🫶

Elevating the Game with PUMA Cumbre ⚽️ It landed on the fields of the CONMEBOL Copa América ™ from the highest peaks of the mountain range. The PUMA Cumbre, the official ball for the 48th CONMEBOL Copa América™, is set to unite and elevate the football spirit from June 20th to July 14th in the US. Designed with 16 lines for the competing nations and advanced FIFA Quality Pro technology, the Cumbre embodies innovation and unity. Let's celebrate football legacy! #ForeverFaster