Pura’s Post

It’s official—you can find us at Target. Shop brand new scents, available exclusively at Target and on target.com.

Introducing the New Pura App Experience The upgraded Pura app makes creating your scenting experience easier and more personal than ever. Dive into updated controls, immersive background images, additional user tips and tricks, and more.

Pura was honored to be part of #WPC2024. CEO Bruno Lima and Chief Fragrance Experience Officer Mara Dumski spoke at the conference, surrounded by inspirational members of the industry. The excitement and energy around Pura's innovative fragrance technology was contagious—we're looking forward to what's to come, both as a company and in the fragrance industry as a whole. Perfumer & Flavorist+

We’re thrilled to announce our partnership with candle brand Otherland and the launch of two transformative scents. “As an exciting start to our new partnership with Otherland, our aim is to provide a luxurious and immersive home fragrance experience that transports individuals to a world of tranquility and indulgence,” said Mara Dumski, Pura’s Chief Fragrance Experience Officer. “By combining our joint expertise in home fragrance, we’ve created an innovative collection that sets a new standard in the scent and fragrance industry to bring a touch of luxury to every home." We can’t wait for everyone to experience the first scents from our partnership with the artistic, immersive Otherland!

Meet Marco Niccoli—renowned chef, husband, dad, author, restaurateur, and a big fan of Open Air Tech™ kitchen scents. Get the scoop on his industry experience and how using Open Air has changed how he works in the kitchen.

These fragrances do more than smell good. Meet our new wellness line Allos, made with ingredients known to give you benefits beyond scenting your home.