Pure Project’s Post

With all the turbulence and challenges facing the beer industry in 2023, now more than ever an understanding of the drinker is key. Knowing your core audience not only allows you to deliver your creative vision in an engaging way. It will also allow you to tailor your strategy to ensure you invest in the experiences and products that your drinker cares about. Anyone interested in our findings, just sign up below to get a copy of the report, once launched next week!

𝗗𝗼 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗯𝗲𝗲𝗿 𝗱𝗶𝗳𝗳𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗽𝗛 𝘃𝗮𝗹𝘂𝗲? A little bit of practical knowledge at the end of the day to celebrate German Beer Day: We measured it once with our Portavo and a pH sensor SE555 and show here our measurement results for different beers: • a dark beer from Berlin • a wheat beer from southern Germany and a • alcohol-free Pilsner from northern Germany. 𝗙𝗮𝘇𝗶𝘁: There are differences, but they are not very big. 𝗛𝗼𝘄𝗲𝘃𝗲𝗿, 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗯𝗲𝗲𝗿𝘀 𝗮𝗿𝗲 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝘁𝗼𝗼 𝘄𝗮𝗿𝗺 𝗳𝗼𝗿 𝗱𝗿𝗶𝗻𝗸𝗶𝗻𝗴.😜 This is not great for enjoyment, but this doesn't matter for the measurement, because the Portavo transmitter compensates for the temperature to determine the correct pH value. Let's celebrate a drink with a very long tradition. Cheers! #beer #ph #reinheitsgebot #germanbeerday

Let’s talk Cold IPAs. What do those two words together even mean? For the craft beer crowd, Cold IPAs deliver the hop-forward beers you love. They dive deep into hop character, bringing out all those complex, aromatic notes that make IPAs the #1 style by sales in the craft scene. But, instead of the heavier body or overwhelming intensity you might get with other IPAs, Cold IPAs keep things light and crisp, thanks to their lager yeast and cooler fermentation process. For those who usually go for more traditional beers, Cold IPAs are a great introduction to craft beer. They're not as intense or bitter as most IPAs on the shelves today, which also makes them a great fit for the craft fans that are getting a little tired of the haze. Give Cold War a shot the next time you see it on the draft list!

Cheers to International Beer Day! Mastering the art of pouring the perfect beer might seem like an elusive skill, yet if you follow the simple steps involved in pouring a beer, you'll nail the perfect pour every time. Check out our beer basics course to find out how. #Internationalbeerday • #beer • #elearning

How many items on the Craft Beer Channel's Beer Bucket List have you completed? Check out the awesome video below-- https://zurl.co/14qq Cheers! #craftbeer #bucketlist #ubbrew

🍻 'Am I Beer Snob?' featuring a snapshot from the insightful book 'Stuff Every Beer Snob Should Know' by Ellen Goldstein! 📸📚🍺 ⁠ ⁠ Embark on a journey of beer discovery and self-awareness. Are you a true beer aficionado? ⁠ ⁠ Uncover your beer expertise today! 👀💡 Dive into our beer section on BottleRover to get your beers for the weekend📖🛒⁠ https://lnkd.in/gRnnRnbp ⁠ #BeerSnobRevealed #BeerWisdom #ExploreBottleRover

Happy American Craft Beer Week! 😎 Did you know about these unusual beer flavors? Check them out, or better yet, drink them in celebration of this week! What's your favorite beer flavor? Let us know in the comments 👀🍻 #AmericanCraftBeerWeek #CraftBeer #CFOForward

Here is a guide to DIY repairs of slight barrel leaks. Obviously the best practice is to have a qualified cooper preform the repairs but not everyone has that luxury. Cheers and happy Friday.