We are proud to announce an exclusive partnership with the Australian Sports Commission (ASC), including the Australian Institute Of Sport, which will see grassroots sport promoted at QIC shopping centres across the country under the banner of ‘We Build Champions’. The initiative incorporates pop-up experiences and athlete meet-and-greets through June and July to showcase the value of sporting endeavour at every level, to foster national pride and to inspire future sports stars. It seeks to celebrate champions of all kinds, from the athlete who has trained their entire life to master their skills to the parent who gets up before sunrise to drive their child to training or the volunteer who dedicates their free time to a local club or event. Michael O'Brien commented: "Through this long-term partnership, our goal is to motivate young Australians at the grassroots level and to support all sporting champions – no matter your age, ability, where you’re from or what role you play in sport – by providing inspiration and local club connections to get involved." He added: "This dynamic collaboration with the ASC reaffirms QIC Real Estate’s commitment to boosting physical health, mental wellbeing, social interaction and leadership development in the communities we serve." In addition to guest appearances by iconic Australian athletes, the partnership will be brought to life at 18 QIC shopping centres this school holiday period through vibrant activations that enable youngsters to test their skills in sports such as basketball and rowing, plus running-track floor graphics and sports hero wall art. #WeBuildChampions #Sport #CommunityEngagement
Such a thrill to be involved in the incredible partnership to promote grassroots sport and community engagement. Looking forward to seeing it come to life.
A great demonstration of active community engagement, congratulations to everyone involved.
A great partnership engaging corporate and community sport!
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2moA wonderful partnership to be involved in to celebrate and support champions while inspiring young Australians to get involved in sport. Looking forward to seeing our campaign 'We Build Champions' come to life across our centres. Well done to all involved!!