Quan Media Group reposted this
Happy Monday. In NYC it's gorgeous. Low 70's. Sunny. Great start to the week. Want another great start to the week? In the 2024 Madison and Wall U.S. Ad Growth Forecast released by Brian Wieser, CFA he mentions how U.S. advertising spending should grow 6.3% in 2024. Fun! Oh - and one more thing from that same forecast: #OOH stood out in the report for its 6.1% category growth, which finally surpassed the category’s pre-pandemic growth rates and supports that marketers are prioritizing #OOH advertising again. If you're thinking about testing the channel - DO IT. You don't have to spend a ton. It's measurable. You can go live SUPER quickly. Out-of-Home isn't just having a moment. It's here. It's been here. It's a valuable growth channel for brands.
Jean-Paul Gedeon
1mo
Thank you for the update and for being a huge advocate for OOH
Happy Monday
Jacob Rokeach
1mo
Great Insights.
OOH is definitely deserving of a larger slice of the pie!