Quarry’s Post

Hey you marketing trailblazers on the never-ending tour of digital excellence and human connections - in the digital symphony of sales & marketing, are you just another tune, or are you the MELODY that RESONATES? 🎶 Today, I'm droppin' a beat on something that's been echoing in my mind and likely yours too - truly tuning into our buyers human frequency, authentically! 🎶 💡 In this high-voltage digital arena, where every brand is battling for the limelight, have you ever paused and pondered: 🤔 Are you really in sync with your audience's rhythm, or just skimmin' the surface? 🎵 Can you FEEL the pulse of their needs and dreams beyond the demographics? 🌙 What keeps them awake, scrolling through their feeds, and how does your content make them stop and jam with you? I'm not just talking about making noise by copying your competitors taglines or brand colors - that's nothing more than an echo! I'm talking about composing a symphony that resonates with the very core of your target buyer's soul in a way that only YOU can do!! 🎤 ❤️ And it's not about being the loudest band out there; it's about being the one they remember, the one that truly gets them! 💕 Are you ready to dive deep, beyond the echo of your own brand's story, and truly listen to your audience's melody? 🎼 📽 I've laid down a track for you in my video, ' Sales Vibes: Tuning into Your Buyer's Human Frequency,' where I jam on these very questions. It's a short set - less than 4 minutes - but I promise it's packed with insights that could change your entire tour strategy. 💥 Plus, snag some hot tips to fine-tune your buyer IQ with buyer personas and get your whole band (team) jammin' in harmony! But that's not all - I want YOU to be part of this jam session. Jump into the conversation, share your insights, questions, riffs, anything - right here on LinkedIn. Let's co-create marketing magic. Check out the video and let's start tuning into your buyer's human frequency together. Because in a world filled with AI and automation, the true rockstar move is to be authentically HUMAN and authentically YOU! Keep rockin', stay human and let's turn our marketing dreams into platinum records! 🌟 🎸 We can never go wrong investing in communities and the humans within them. 🧡 https://lnkd.in/e7rRu7j3 #B2BSales #HumanFrequency #digitalmarketingstrategies #BrandWithSoul #SalesVibes

Be Intentional about Using Intent ‘Intent’ is one of the buzziest #B2Bmarketing buzzwords going these days - and for good reason. Many martech solutions have been built upon the premise and the promise of evaluating buyers’ digital body language (i.e. engagement with a particular set of keywords, terms and phrases) to determine if - and where - they are on a buying journey for a particular solution. At Quarry, we often employ intent assessments to help us prioritize and segment accounts for targeted marketing. While that is the most common way to leverage intent analysis, there are many other ways to take advantage of its insight. Here are a few: - Buyers’ interests:Intent can reveal the topics, issues and themes of greatest interest to your target buyers. This knowledge can (should!) inform marketing content development.  - Competitor insight: By evaluating intent vis-a-vis competitors’ branded terms, you can gain real-time insight into who is being most frequently searched and evaluated by your target buyers, ensuring that your competitive positioning is on point - and pointed at your greatest threat. - Pre- and post-analysis: Leading up to a major corporate announcement (merger, acquisition, divestiture, etc.) an intent evaluation can provide a baseline of interest and engagement with your brand (via branded terms) within a specific group of accounts, be they customers, prospects or a mixture. An assessment of the same terms within the same account list,post event,will provide you with an indication of how much of a ripple the news caused. - Current customer unease: Do you know how actively your current customers are exploring or evaluating your competition? An intent assessment can provide powerful insight here as well. Employing intent evaluation for this purpose - particularly 6 and 3 months out from contract expiration or renewal, for example - can help you identify customers at greatest risk of churn. - SEM intelligence: Intent assessments can provide excellent insight into terms and phrases that should be considered from a search perspective - whether paid or organic. Perhaps there are terms or phrases surging that you’ve not considered incorporating into your PPC strategy, or ones that you should consider more persistently incorporating into your website copy. - Sales support: Intent can be a fantastic means of supporting sales with timely, relevant insight into their accounts' interests and priorities. Keeping sales abreast of the scores, buying journey stages and topics of interest of their key accounts allows sales to adjust their outreach accordingly. If you have an intent platform, using it for any of the above will improve its ROI; if you don’t, reach out and we can discuss how Quarry might be able to assist. I promise we have good intentions. 😀

🚀 Turning Sales Calls into Marketing Triumphs 🚀 In the world of digital marketing, every word counts. To boost one of my client's lead campaigns, I decided to take a unique approach that delivered astonishing results. 📈 I asked the clients to send me recordings of their sales calls, and I listened attentively. 🎧 What I discovered was a goldmine of insights: 1️⃣ Repeating Phrases: There were certain phrases and expressions that resonated with their audience. Using these in our ad copy established an instant connection with potential leads. 2️⃣ Key Selling Points: The sales team had a set of key selling points that were pure dynamite. By incorporating these points into the ad messaging, I emphasized what truly mattered to the target audience. I took these discoveries and integrated them into our ad copy, creating messages that truly spoke to our audience. The result? A remarkable 10% boost in conversion rates, all thanks to this client-driven optimization approach. But it's not just about boosting conversion rates – there's more to this approach: ✅ Enhanced Personalization: By tailoring our ad copy based on actual customer conversations, we made potential leads feel like we understood their needs. This personal touch significantly increased engagement and trust. ✅ Authentic Bond: When potential leads come across messaging that mirrors their real-life interactions, the likelihood of conversion significantly increases. We're not merely making sales – we're forging lasting relationships. Listening to your customers isn't just a fundamental rule in sales; it's a key aspect of successful marketing. This collaboration demonstrates the positive outcomes that occur when marketing and sales join forces for marketing efforts. Ready to elevate your digital marketing? Let's chat and explore how we can supercharge your campaigns too! 🚀 #DigitalMarketing #ClientCollaboration #ConversionBoost #MarketingStrategy

People are talking about you. In reviews and direct feedback, your clients have great things to say—so use their words to your advantage. According to Nielsen, landing pages with social proof (testimonials, client logos, etc.) increase brand trust by 72%. Check out our new guide for more tips on improving landing page performance: https://atmd.st/45zLnZQ #salesandmarketing #b2bmarketing #digitalmarketing #leadgeneration #leadgen

Marketing - Differences Between #Marketing And #Sales - An instance of effective collaboration between marketing and sales is evident in lead generation campaigns. Marketing teams can craft engaging content and execute targeted promotional initiatives to attract potential clients, while sales teams can pursue these leads and guide them through the sales journey until conversion. #FrizeMedia https://buff.ly/2FqZxUX @Dynamicfrize @Charlesfrize @myfoodfantasy69 @Frizefriedo @Ageless_2u #MarketingStrategy #DigitalMarketing #salesenablement #marketingandadvertising #salesmanagement #directsales 

Did you know 43% of business owners don't know their average customer value? 🤔 Understanding this is crucial for targeted marketing! Learn more about key insights from 250 business owners in our latest article. - https://hubs.la/Q02fvV5F0 #CustomerValue

How I use the 3 main stages of awareness to target the right prospect, with the right message, at the right time: Years ago, Gene Schwartz came out with a concept called "market sophistication", or the 5 main levels of marketing to prospects at various stages. I wrote a post on it you can still find here if you want to dive deep: https://lnkd.in/dHXqX8tj But today, I want to simplify this concept, and make it straightforward for you to understand. The 3 stages I'm always considering for market message are as follows: 1) PAIN-aware, 2) PROBLEM-aware, 3) SOLUTION-aware Pain aware is basically where a prospect knows they're experiencing a difficulty, and are sick of feeling it. They know they're in pain but don't know what the problem is, or what to do about it. Problem aware is when your prospect knows they've got XYZ problem - a recurrent stressor, a diagnosis, or a relational issue for example. They still don't know what to do about it, but they know, for example: - that their website isn't getting enough traffic, - that fat is not falling off their frame, - that their relational communication is dysfunctional, or - that they lack the ability to close sales ... they just don't know how to solve it. That's where solution-aware comes in: Solution aware is when your prospect is aware of the various competing solutions that exist in the marketplace. They may not be sold on one in particular, but they're aware of ways to solve their problems. Your job here is to convince them that yours is the best option. With a pain-aware market, develop your messaging towards their issues, and the hardships they bring. Lead them to problem aware. With a problem-aware market, you want to flesh out the details of their problem, so they understand it better. Make them feel the need to ACT. Lead them to solution aware. With a solution aware market, share the differences and benefits from your offer, and highlight the differences between competitors who aren't offering the same value. Lead them to a transaction that takes you up on your offer. In a nutshell, that's how I create copy that resonates with the right prospects, at the right time. Wanna make your copy more targeted, and adapt it to your market's awareness stage? I created a new guide to make your copy more persuasive here: https://lnkd.in/dTky-MsA

Did you know 43% of business owners don't know their average customer value? 🤔 Understanding this is crucial for targeted marketing! Learn more about key insights from 250 business owners in our latest article. - https://hubs.la/Q02fvV5D0 #CustomerValue

Using limited-time offers to create a sense of urgency is a powerful marketing strategy that taps into the psychological principle of scarcity. PS: Did you notice I went minimalistic suddenly in my designs? Yeah, I am so overwhelmed these days. 🔔-------------------------------------------🔔 👨🏻🏫 I am Farooq S.  📢 I specialize in assisting B2B and D2C enterprises in acquiring qualified leads through a PPC and SMM. 🎯 ✅ Stay connected and engaged! #ppcadvertising #smmarketing #d2cmarketing #b2bmarketing

Marketing - Differences Between #Marketing And #Sales - An instance of effective collaboration between marketing and sales is evident in lead generation campaigns. Marketing teams can craft engaging content and execute targeted promotional initiatives to attract potential clients, while sales teams can pursue these leads and guide them through the sales journey until conversion. #FrizeMedia https://buff.ly/2FqZxUX @Dynamicfrize @Charlesfrize @myfoodfantasy69 @Frizefriedo @Ageless_2u #MarketingStrategy #DigitalMarketing #salesenablement #marketingandadvertising #salesmanagement #directsales