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Share your most embarrassing dressing moments with us because who said fashion can't be fun? Let's make this interactive, share your stories in the comments below and don't forget to like and share. #FashionFails #ComfortStyle #EmbarrassingMoments

Following our news on the impact of APAC Voices at Haute Couture Fashion Week, it appears brands founded in the region are also dominating this stage of our Beauty Insights ranking. 💄 📈 Our list of the top 700 beauty performers from S2, 2022, allows brands to see their closest competition, work out where they rank in the wider beauty landscape, and see how much Media Impact Value™ (MIV®) they’re garnering. Today, our reveal features three beauty brands founded in Australia, China, and Japan - an important insight for competitors looking to forecast and make their mark in these areas. 🌏 56. SK-II 57. Hourglass Cosmetics 58. Sephora Collection 59. Winona 60. Helena Rubenstein Do you know how your brand is performing globally? Uncover the data you need to craft an effective strategy and climb the ranking with our free Beauty Insights report, available here: bit.ly/3rQNSb5 #beautyindustry #beautybrand #beautybrandstrategy #brandstrategy #beautycampaign #beautyinsights #beauty #beautymarketing #marketing #marketingstrategy #marketingtips #branding #brand #brandidentity #brandrep #hourglasscosmetics #helenarubinstein

How do you measure the success of fashion week? 📈 Vogue Business offers an insight into how success, mainly #socialmedia success of fashion month (collectively the term for February and March, the fashion weeks worldwide) is measured. As expected, the season sees a shift from celebrity focus to social media buzz. The AW24 (Autumn/Winter 24) season generated $528 million in earned media value (EMV), marking a 26% increase from AW23 but a 30% decrease from SS24. #EMV is calculated based on impressions and engagement on Instagram feed posts from influencers with over 10,000 followers. Typically, the Spring/Summer season drives more EMV due to less audience fatigue between menswear, couture, and womenswear weeks. While #NYFW is the one I found more personally interesting this time, the article covers all 4 biggies: Paris, Milan and London, respectively. New York Fashion Week AW24 generated $43 million in earned media value (EMV), marking an 8% increase from AW23 but a significant 54% decrease from the previous season's high of $94 million. This decline is due to brands like Marc Jacobs and Ralph Lauren pulling off, compensated partly by the return of Tommy Hilfiger, leading the EMV rankings with $14 million. Of the top slots, I'm most excited by the fact that my all time favorite Thom Browne, Inc. which I have attended since 2017, was present (he closed the season on Valentine's Day). Check out my Instagram and past/future posts to see how the show was. Can't wait for the spring/summer shows coming up in June and September! 🔗 Read More on Vogue Business by Lucy Maguire: https://lnkd.in/e958EYEF #Media #EarnedMedia #FashionWeek #FashionMonth

A New Era in Lingerie? Victoria’s Secret & Co. is making a grand return with an exciting new showcase: The Tour 2023, shaking up the norms of the industry. 🔥 The renowned brand's iconic show faced cancellation in 2019, largely due to the unattainable beauty ideals that failed to resonate with consumers. 🚀 Throughout recent years, the brand has shifted away from the traditional angel concept and hypersexualization, focusing instead on highlighting the accomplishments of women across various industries and sports. 🎉 This year marks the resurgence of the show. Based on the teaser, it seems to strike a balance between its recent evolution and the classic lingerie presentation. However, they say that won't be any angels this time, as inclusivity takes centre stage (ppss... but we're spotting some wings on social media) 👍 Swift and contrasting reactions have flooded social media. While some believe the change was a necessary step, they view it as a mere surface-level transformation. 🤔 Others argue that the brand's allure stemmed precisely from the enchantment surrounding the models and angels, suggesting that this new direction might blend Victoria’s Secret & Co. into the sea of typical market brands. 📣 So, what's your take on this fresh approach? Is it hitting the mark? Is it exactly what the industry needs? Or are you nostalgic for the old Victoria’s Secret & Co.? We're eager to hear your thoughts in the comments! 💬👇 #VictoriaSecret #Lingerie #Brand #Inclusivity #Fashion #Empowerment #Lingerie #LuxeTalent

"Meet Maryna Mazarine, the visionary designer revolutionizing fashion with unparalleled attention to detail and stunning designs. With over a decade of experience, she's a trendsetter, gracing A-list celebrities worldwide. As the co-founder of Chic Icon by Mazarine, Maryna is setting empowering trends and pushing boundaries. Get ready for her influence, taking the industry by storm! #MarynaMazarine #ChicIconByMazarine #FashionVisionary"

Brands, listen up! Miu Miu have taken their customer reward system to another level by inviting one of their top customers to walk the Autumn / Winter 2024 show in Paris (and she killed it 🔥 🔥🔥) Her name is Doctor Qin Huilan, she's a 70 year old women from Shangai, China. Her son made her an instagram account in October 2022 to document her daily outfits and now she's got 21,000 followers. I'M OBSESSED with this approach to customer loyalty and service. Dr. Qin's runway appearance wasn't just a fashion statement; it was a powerful message that age should never limit your dreams or style. This moment is a goldmine for brands willing to break the mould and genuinely connect with their audience. By connecting their brand to a real customer, millions of people all over the world are talking about Miu Miu for the first time. What's your brand's version of Miu Miu's decision to invite Dr. Huilan onto their runway? What do you think of Miu Miu's decision to do this?

Luxury fashion brands are in the midst of a transformation as they look to embrace Gen Z’s multifaceted approach to beauty and style - opting for perspective, opinions and intelligence over beauty. In this Glossy story, Steven Denekas and Krista Harder share how luxury brands are stepping up to connect with the dynamic and diverse Gen Z audience. dept.ly/Luxury-Fashion-LI