Rachel Spatz’s Post

First Friday of every August, we celebrate International Beer Day. "Belgium is one of the world’s powerhouses when it comes to brewing beer, with a lengthy history and a cultural dedication towards the craft. Whether it’s the diverse set of local styles or the attention to quality, there’s a lot to like when it comes to Belgian beer." Learn all about "Belgium’s liquid gifts to the world," in this wonderful compact Complete Guide to Belgian Beer: https://lnkd.in/gZkvrqFU

First Friday of every August, we celebrate International Beer Day. "Belgium is one of the world’s powerhouses when it comes to brewing beer, with a lengthy history and a cultural dedication towards the craft. Whether it’s the diverse set of local styles or the attention to quality, there’s a lot to like when it comes to Belgian beer." Learn all about "Belgium’s liquid gifts to the world," in this wonderful compact Complete Guide to Belgian Beer: https://lnkd.in/gZkvrqFU

"Maybe I don’t need to convince you that beer media is valuable; after all, you’re reading a beer website right now. But it’s worth taking a moment to appreciate how a strong and varied beer media benefits the industry... "Those hangers-on to the beer industry who publish and broadcast and post about beer and everything to do with it? Well, they make the beer industry stronger and more creative than it could ever be without them. Brewers make better beer. More people buy beer. And when we see each other’s humanity, I like to think we all treat each other a little better as a result, too." Plus, the people who won Best Media trophy at the AIBAs for the past 10 years share some cool insights into the beer scene - now, over the past ten years or so, and looking forward. Who'd have thunk that people who immerse themselves in the beer world and think and write and talk about beer would have good things to say?

Great read from the viewpoint of media (writers, podcasters) on the beer industry. The answers to questions about surprising ways the industry has developed and what stories we should be talking more about are insightful, especially the comment about fresh beers. Cheers, The Crafty Pint!

Get to know Emilio Perez, recipient of the 2024 Professional Certificate in the Business of Craft Beer Diversity Award. We asked Perez, a 2024 graduate of the Fowler College of Business who majored in marketing, about his professional plans after he completes the craft beer certificate program. Read more in our most recent blog post.

I'm thrilled to share our latest video: "The Future of Craft Beer: Predicting the Next Big Styles After IPAs." This comprehensive exploration offers a unique perspective on the evolving craft beer industry, perfect for both enthusiasts and professionals in the brewing world with the Brewers Association's Competition Director Chris Williams 🔍 In this video, you'll discover: The current trends and future predictions in craft beer, especially post-IPA dominance. Insights from major beer competitions like the Great American Beer Festival and World Beer Cup. The growing popularity of styles like light lagers and what this could mean for the industry. Expert opinions and predictions on the next big beer styles. Whether you're in the brewing industry, a craft beer aficionado, or looking to stay ahead of market trends, this video is packed with valuable information. 📺 Watch here: https://lnkd.in/gr9wnN5r Feel free to share your thoughts and insights in the comments. Let's discuss what the future holds for the craft beer industry! #CraftBeer #BrewingIndustry #BeerTrends #MarketInsights #CraftBeerCommunity

If you haven't visited Little Little Miami Brewing Co you don't know what you're missing! Are you wondering if the "cool" factor is high enough for you? Take our recent virtual tour and judge for yourself. then go try their delicious food...which not even our virtual tours can quite capture. 😉 #virtualtour #googlemaps #customerengagement

No one should be surprised. Yet beer sales are about to accelerate at warp-speed. Since we’re in May, the three-day weekend known for the Monaco Grand Prix, the Indianapolis 500 🏁, the Coca-Cola 600 NASCAR Race, and Memorial Day 🇺🇸 Weekend — the unofficial kickoff to Summer near month’s end — you’ll start seeing TONS of Ads and promos around the 10th of May. I can’t wait🍻! If you missed this post yesterday, I thought I’d share it again as we head into the weekend … Since Craft Beer is only 13.3% of the U.S. beer market according to the Brewers Association, with Import’s share at 23.2%, other Domestic beer is 63.6% share — and the math reported in the article below really doesn’t matter. But let’s not quibble. The floodgates are about to open. There’s going to be a boatload of beer sold and gulped between the last weekend of May and Labor Day weekend and the best Craft Beer can hope for is about 10% share. Yet these are percentages — volumes will actually grow substantially. And that’s a great thing. As I don’t pay my bills in percentages. “The best beers are ones we drink with friends.” — Stephen Carter King Source: Brewbound #Beer #DomesticBeer #ImportBeer #CraftBeer #ConsumerBehavior #BrandAwareness Slàinte☘️! ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy Beer Market Analyst + CEO of Beerconomy Beerconomist and Thought Leader Catalyst delivering market trends, insights, data and forecasts Publisher: The Beerconomist

Here's a preview of my latest project - a landing page for a craft beer brewery. The page includes information about their brews, events, merchandise, and a brief overview of who they are and their brewing process. Cheers to the good vibes and great beer! 🍻 🎉

Not gonna lie - you had me at beer guru 😂 I had a nice tasting and launch of De Circus Brouwerij yesterday, my first tasting at Hopyard in (8!) years. It was good to be back, even with just a handful of guests it was good fun. 🎪 🍻 It was a good reminder for me that it is not always about the ROI, but about having the passion and sharing it with others. 🤔 That is the way to increase awareness and get more people interested in proper craft beer, in many ways how it has been in the beginning of craft beer. But things have changed, the "importance" of ROI pushed as a main point, and one sees fewer and fewer events and tastings like this. At the same time, the volume of craft beer sales is decreasing in Norway, and despite this not being the main reason, I only see benefits by looking past the ROI and doing more and more events like this. Yes, it might not be as popular and crowded as in the past, but the work to increase awareness of proper beer happens one person at the time.