I create spaces and platforms that amplify the voices of marginalized community members while partnering with tourism leaders to improve allyship through empathetic marketing and human connection. ❤️🌈🙌🏽
🏳️🌈 These are the four questions I now ask before engaging in any LGBTQ+ advertising campaigns with clients: 1. Have you/your team gone through LGBTQ+ sensitivity training? If not, are you open to doing so? 2. What drives you to advertise to LGBTQ+ consumers aside from wanting to increase revenue opportunities? 3. In what ways does your company support or amplify the voices of LGBTQ+ people beyond advertising? 4. How will you handle pushback should you advertise to LGBTQ+ people? I like to make sure that potential prospects are advertising for the "right" reasons and I'm no longer afraid to turn down business that doesn't feel right. 💰 Today, I turned down a $12K client because he refused to answer the above questions and was solely focused on his financial gain with no interest in learning about or supporting our community. 🚀 If you can answer the above questions and want to put your brand in front of LGBTQ+ consumers, let's chat! #ethicsfirst
Love that you do this, thank you for making sure engagements in our community are safe and authentic!
Excellent. Thanks. We're stronger 💪 😏
Keynote Speaker | Author | Employee Engagement & Retention Expert | Master Egg Poacher at Lisa L. Demmi
2moGreat questions and good for you~ I feel that some companies just wanna piggy back on Pride month and could really not care one way or the other about the meaning of the month OR about LGBTQ+ people.