Rachel Hislop’s Post

#OpenForGrowth? Let me solve a current business or marketing challenge for you! I'm currently on the lookout for new opportunities to bring my passion for business strategy, go-to-market projects, and marketing campaigns to help you with your goals. I have availability to help new partners or future clients with any business or marketing challenges they are facing. I can help with: ✅ Business and Marketing Strategy - planning & execution ✅ Leading your marketing team as CMO for hire (Fractional or FT) ✅ Supporting your existing Head of Marketing or CMO on projects or as a sounding board ✅ Executing specific marketing campaigns you need for growth. As a seasoned marketing professional with a track record of driving impactful results, I'm keen to help with any new challenges & make a lasting difference in your organisation. So if you're a CEO, marketing or business leader seeking a dynamic individual to spearhead strategic initiatives, enhance market presence, or step in as a part-time CMO, I'm here for you! Here's a glimpse of what sets me apart and what CEOs have said they appreciate from working with me: 1️⃣ Strategic Visionary: I thrive on crafting and executing comprehensive business strategies that align with organizational goals. My ability to see the big picture ensures that marketing efforts contribute directly to business success. 2️⃣ Go-To-Market Expertise: From product launches to market expansion, I bring a wealth of experience in developing and executing effective go-to-market strategies that maximize brand exposure and customer engagement. 3️⃣ Results-Driven Marketing Campaigns: My approach to marketing is not just about creativity; it's about delivering measurable results. I've led successful campaigns that not only captivate audiences but also drive tangible business outcomes. 4️⃣ My Network is Gold: You’re not just getting me. I’ve developed a network of business, marketing and creative experts who can help on any project. I actively lean into my CMO network and they act as a sounding board for my work. 5️⃣ Passionate Team Leader: Building and working in high-performing teams is my forte. I foster a collaborative and innovative culture, empowering teams to excel and exceed expectations. The main benefit for you is peace of mind... You will know you’re doing the right things to grow, with a senior leader to support you and your exec, and a clear plan to execute the right campaigns at the right time. I'm lucky enough to work with some visionary marketers and CEOs bringing fresh perspectives and impactful strategies to the table. So if you're ready for a big year, let's chat💡 Or if anyone in my network just wants a chat, I'm here when you need me. 🔥🔥 This year I’m committing to sharing more case studies, marketing frameworks and GTM strategies so feel free to follow or connect 🔥🔥 Let's make a difference this year 😇 #BusinessStrategy #MarketingLeadership #GoToMarket #CMO #Leadership #StrategyInAction

✨ Discover the top 10 traits that I look for in a #chiefmarketingofficer ✨ 👉 Strategic vision and market expertise 👉 Data-driven decision-making 👉 Brand strategy development 👉 Leadership and team building 👉 Omnichannel marketing integration 👉 Marketing technology 👉 Crisis management and reputation management 👉 Strategic partnerships experience 👉 Cultural awareness and global market navigation 👉 Agile decision-making Read this article to take a quick look into these critical #cmo traits and skills, providing insights into what good looks like for each trait and practical examples to illustrate their significance. Looking for a new CMO or #marketing role? Upload your CV with me here and I'll start your job search for you: https://lnkd.in/eYQ__qP4 https://lnkd.in/eG8Sq2Ra #hiring #marketingjobs #marketingleadership

The CMO role is evolving, but it's not dead! Far from it! Contrary to popular belief, the position is not becoming obsolete, but it's taking on a new form. It's no longer just about making things look pretty and tracking vanity metrics, it's about achieving tangible results and driving growth. The key to unlocking the potential of marketing is to break down silos and work in tandem with other teams, whether it's sales, product development or customer care. Let your #marketing team do what they do best - inspire, engage and set them up for success- without micromanagement or conflicting objectives. Trust us, they'll deliver amazing things! https://lnkd.in/gRnXuipA

✨ Discover the top 10 traits that I look for in a #chiefmarketingofficer ✨ 👉 Strategic vision and market expertise 👉 Data-driven decision-making 👉 Brand strategy development 👉 Leadership and team building 👉 Omnichannel marketing integration 👉 Marketing technology 👉 Crisis management and reputation management 👉 Strategic partnerships experience 👉 Cultural awareness and global market navigation 👉 Agile decision-making Read this article to take a quick look into these critical #cmo traits and skills, providing insights into what good looks like for each trait and practical examples to illustrate their significance. https://lnkd.in/esbcaJCF Looking for a new CMO or #marketing role? Upload your CV here and we'll start your job search for you: https://lnkd.in/eYQ__qP4 #hiring #marketingjobs #marketingleadership

No one can be an expert at everything. An individual CMO may thrive in one situation, but be a poor fit for another. Every executive is different. On the blog, we look at four common archetypes of the Chief Marketing Officer, including what makes each unique, when you might need that type of marketer, and how to identify them during the hiring process. Read the post: https://lnkd.in/gsViKUrt #BolsterTalent #ExecutiveTalent #CMO #ExecutiveSearch

The author makes a good point when she says, "The Fractional CMO structure can lead to businesses focusing too much on short-term thinking." HOWEVER, a good fractional marketing leader will be able to communicate the difference between short-term thinking/results vs. long-term. They will also be able to show they're long-term value with short-term solutions to immediate problems. I completely agree when she says, "The notion that CMOs just run campaigns has been the biggest frustration in my marketing career so far. The assumption is that marketers only plan events and campaigns. Their remit is broader than this. They offer grounding to an incredibly important function that has to consider a business’s story through customer insight and define its promise to the world, as well as consider how to drive revenue." That is also my biggest frustration. Most companies need a CMO long before they need to run campaigns. https://ed.gr/ehajy #fractionalcmo @fractionalexecutive #strategicmarketing

The author makes a good point when she says, "The Fractional CMO structure can lead to businesses focusing too much on short-term thinking." HOWEVER, a good fractional marketing leader will be able to communicate the difference between short-term thinking/results vs. long-term. They will also be able to show they're long-term value with short-term solutions to immediate problems. I completely agree when she says, "The notion that CMOs just run campaigns has been the biggest frustration in my marketing career so far. The assumption is that marketers only plan events and campaigns. Their remit is broader than this. They offer grounding to an incredibly important function that has to consider a business’s story through customer insight and define its promise to the world, as well as consider how to drive revenue." That is also my biggest frustration. Most companies need a CMO long before they need to run campaigns. https://ed.gr/ehajy #fractionalcmo @fractionalexecutive #strategicmarketing

Unveiling the Distinct Roles of Marketing Strategists and Marketing Managers 🚀🌐 Role Focus 🎯: Marketing Strategist: Shapes overall marketing direction, identifies opportunities, and designs high-level plans. Marketing Manager: Executes day-to-day tasks, oversees campaigns, and ensures implementation of strategies. Scope of Responsibility 🌐: Marketing Strategist: Emphasizes long-term goals, market positioning, and brand development. Marketing Manager: Concentrates on short-term objectives, campaign execution, and team coordination. Analytical vs. Tactical 📊🛠️: Marketing Strategist: Analyzes market trends, competitor landscape, and consumer behavior to inform strategic decisions. Marketing Manager: Implements tactics, monitors campaign performance, and adjusts based on real-time data. Innovation vs. Execution 🚀💡: Marketing Strategist: Drives innovation, explores new channels, and conceptualizes creative campaigns. Marketing Manager: Focuses on efficient execution, meeting deadlines, and optimizing existing channels for results. Leadership vs. Team Coordination 🤝👥: Marketing Strategist: Sets vision, aligns teams, and guides the organization toward marketing goals. Marketing Manager: Manages and coordinates the team, ensuring tasks are completed and goals are met. In the dynamic landscape of marketing, a strategic marketer is crucial for steering the ship toward success. They provide the compass, identifying opportunities, and ensuring the brand is positioned for long-term growth. #jeevarajfredrick #engagexperts #MarketingStrategy #StrategicMarketing 🚀🌐

Facing Marketing Challenges? A Fractional CMO Could Be Your Answer. In today's rapidly changing world, the need for strategic marketing leadership has never been more urgent. But what if hiring a full-time CMO is beyond your reach? Enter the solution: the Fractional CMO. Why a Fractional CMO is a Game-Changer: →Instant Flexibility: Imagine having the agility to shift your marketing strategy on the fly. With over 20 years of experience with leading brands, I bring the adaptability your business needs to stay ahead. →Broad Expertise: Benefit from the wealth of knowledge gained from diverse industries, injecting innovation and competitive edge into your brand. →Cost Efficiency: Get top-tier strategic guidance without the heavyweight cost. It’s about smart spending for maximum impact. →Future-Proofing: With a keen eye on AI's impact on marketing, I offer a forward-thinking approach that prepares your brand for what’s next. The role of a Fractional CMO is more than a position; it's your strategic ally in navigating the complexities of modern marketing. With my extensive background and future-focused mindset, I propel my client's brands forward fast. Are you wanting to revolutionize your marketing with insights honed over two decades and an eye on the digital horizon? Let’s uncover the potential of a Fractional CMO partnership for your brand. Reach out now for a discovery call. https://lnkd.in/euzyEFWz #marketing #fractionalcmo #strategy #digitalamarketing #leadership

🌟 Unlock Your Business's Potential with Interim Chief Marketing Officer! 🌟 In today's fast-paced market, businesses need agile, innovative, and results-driven marketing strategies. That's where Interim Chief Marketing Officer (CMO) steps in! We provide top-tier marketing leadership on a temporary basis, ensuring your business continues to thrive without missing a beat. 🚀 Why Choose Interim CMO? 1. Expertise on Demand: Our seasoned CMOs bring years of experience across various industries, ready to jump in and drive your marketing initiatives forward. 2. Flexibility and Speed: Need immediate marketing leadership? We offer swift onboarding and flexible engagement models tailored to your unique needs. 3. Strategic Insight: Our CMOs excel at developing and implementing strategies that align with your business goals, ensuring sustainable growth and enhanced brand visibility. 4. Cost-Effective Solutions: Avoid the long-term commitments and costs associated with hiring a full-time CMO. Our interim services offer high-impact solutions without the overhead. 5. Proven Success: With a track record of driving significant improvements in marketing performance, our CMOs deliver measurable results that speak for themselves. 🌐 Our Services Include: Comprehensive Marketing Audits Strategic Planning and Execution Brand Positioning and Development Digital Marketing and Social Media Strategy Lead Generation and Conversion Optimization Market Research and Competitive Analysis Don't let the absence of a CMO slow down your business. Partner with Interim Chief Marketing Officer and watch your marketing efforts soar! 🌟 📞 Ready to Transform Your Marketing? Connect with us today to discuss how our interim CMO services can benefit your business. Let's drive growth together! #InterimCMO #MarketingLeadership #BusinessGrowth #MarketingStrategy #DigitalMarketing