Rafael Brown’s Post

View profile for Rafael Brown, graphic

CEO & Founder at Symbol Zero // Microsoft Regional Director

Let’s just start with this. I am wholly unimpressed with Sora. And I have to agree with the post below, having done video editing and game cinematics, the notion that an AI tool is affecting any professional work, at this stage or in the next few years is patently ridiculous. The people saying this are people who don’t know how to make videos at all. To them it’s a dark art. And anything that makes anything is exciting to them. Largely non-iterative, clumsy amateur work in video form will mostly be useful for the lowest common denominator of online advertisers in social media, and to some extent amateur content creators. Internet marketers that do the lowest common denominator of animation need to be worried about Sora. Nobody else does. It’s not going to make a feature film. It’s not going to make anything that will draw money. It’s not going to be used in games, animation, film, or TV, anywhere, professionally, except by amateurs that are trying to vaguely look like professionals. No one is going to buy a ticket to contribute to box office sales using anything from these tools. But it will appear in spam. It will appear in cheap online advertisements. Everywhere. It will be used by marketing from brands that have no budgets. It will be used by amateurs everywhere to create a deluge of video crap that you will wish you didn’t have to see. That’s the place for AI video. Cheap entries into social media content and advertising. Generally a space with low standards or no standards. Places with no budgets. Great. Like we really need more of that. AI tools will contribute to a flood of cheap crap and shitty that you will be trying to avoid. Let’s step back and look at this. People who do not do creative endeavors are impressed with anything that looks vaguely creative. The thing is that creative work should have iteration behind it. And that iteration is necessary to get it into the right final state for a client or audience. Iteration is intentional. There is no iteration on that level with AI tools.

View profile for Jocelyn Bordat, graphic

Creative Director / CGI Artist / 3D Motion designer

La raison pour laquelle je n'ai pas (encore) peur des vidéos de Sora en tant que professionnel est que l'animation est un processus itératif, surtout lorsqu'on travaille pour un client. Peut-être que l'animation par l'IA peut remplacer les millions de vidéos merdiques sur YouTube, mais l'IA n'est tout simplement pas capable de fournir à un client avec un budget et des attentes, la énième version retravaillée des allers-retours client qui peuvent changer le projet dans son ensemble. Bien sûr les vidéos de Sora sont prometteuses, mais quel client voudrait cela ? ------------------------------------------------------------------------------------ The reason I'm not (yet) afraid of Sora videos as a professional is that animation is an iterative process, especially when working for a client. Maybe AI animation can replace the millions of crappy videos on YouTube, but AI simply isn't capable of providing a client with a budget and expectations, the umpteenth reworked version of client back-and-forth that can change the whole project. Sure, Sora's videos look promising, but what customer would want that? #AI #sora #animation #video #openai

Wilson J. Tang

CEO / Chief Designer @ YumeBau Inc. - Spatial Age Game Studio & Lab

6mo

Sora = cinematic spam

Khalid Kermit El-Amin

Identify and leverage individual skills to enhance project delivery.

6mo

I understand this perspective, and I can agree with parts of this argument. As someone who is not in the creative arts industry, but has a deep respect for the artistry, I would think that programs like Sora and other generative AI are great for initial iterations of projects. Something that may have taken a day to storyboard might be able to be generated with a few detailed prompts. From there, the true artistry comes to light to bring storyboards and concepts to reality. I don't think the point of AI in this fashion is to replace work, but enhance it and potentially make it more efficient.

Mats Lewan

International Keynote Speaker, Futurist, Senior Advisor, Author, and Journalist

6mo

Spot-on: ”The thing is that creative work should have iteration behind it. And that iteration is necessary to get it into the right final state for a client or audience. Iteration is intentional. There is no iteration on that level with AI tools.” In general I often wonder what we will be losing if we let machines do the stuff that juniors used to struggle with. Can you get senior competence in any field without the struggle as a junior? Are we shootings ourselves in the foot?

Like
Reply

Initially a wow factor. It may have been edited and plus'd with extra manicure. What I noticed initially are the scales which were off....and, while this tool maybe different in one year out the designers and concept artists will still have jobs. People need to see original designs because everyone will know where things were pilfered from.

Kalev Tait

Cofounder and Design Director - Ludic Lemur

6mo

Spam isn’t the only industry that makes use of cheap video: porn industry might be mildly threatened by AI video as well. There’s probably others?

Like
Reply
Anthara F.

AI Enthusiast 🚀 SaaS Evangelist 🌟 Generated $100M+ Revenue For Clients | Built a 90K+ AI Community & a Strong SaaS Discussion Community with 12K+ SaaS Founders & Users | Free Join Now 👇

6mo

The creativity and iteration needed in professional video production can't be replaced by AI tools, especially when it comes to high-quality projects. Keep pushing towards that standard! Rafael Brown

Like
Reply
Benjamin Sangwa

Founder at EveryMe Labs, BEng Mechanical Engineering, MSc Data science, MSc Cyber security, AI researcher, Blender Artist, Unity Developer, Web Developer, Fine Artist, Illustrator and more :)

6mo

Palworld?

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics