Wrapping up Weber Shandwick's "Elections Matter: India" report with a specific focus on Corporate Responsibility 🌱 💡Championing Corporate Heroes: Indian consumers are calling for companies to don their capes and become heroes of social and environmental causes. Majority expect businesses to tackle real-world problems with the same zeal as they do profits. 💡Consumer Power Surge: Consumers are wielding their buying power like a magic wand, ready to reward responsible companies or cast out those that falter. A company's commitment to environment sustainability can turn customers into loyal followers or fervent critics. 💡Community Bonds: Companies need to form stronger bonds with communities and stakeholders. By stepping into the arena of social issues, businesses can earn the public’s trust and goodwill, transforming corporates into a force for positive change. If you're interested to learn more on how Millennials and Gen Z perceive Corporate India and their role towards society, do get in touch with Rohan Kanchan or me. The Weber Shandwick Collective Valerie Pinto Karan Bhandari Vikas Dua
Great work RG and Team! Love the Gen Z response on CSR! :)
Rupali Pant
4w
Good stuff! 👏🏼👏🏼
Amazing work!
Reputation Management | Corporate Communication | Integrated Marketing | 360 Strategic Planning | Media Advocacy
4wSuperbb Rageshri Ganguly 🥳