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A refined approach to ad placements is made possible by programmatic advertising's accuracy in targeting and efficiency in execution, which seamlessly integrates native ads into user experiences. This two-pronged approach to buying ads individually for customized placements and programmatically for efficiency and scale highlights a shift in advertising strategy where firms seeking meaningful interaction must embrace digital and programmatic channels. To know more, visit us at https://lnkd.in/d-Bu-JjK or write to [email protected] https://lnkd.in/dNv3btcD Chandrakanth B.N. Jack Demetris #programmaticadvertising #digitaladvertising #programmaticads #programmatic #decisionmaking #datainsights #datadrivendecisionmaking #strategicdecisionmaking #digitaltransformation #dataanalysis #realtimeanalytics

Although it’s commonly thought of as display advertising, #programmaticadvertising supports many types of media buying (display ads, native, video, etc.) Learn more about the 4 types of programmatic advertising and how to use them in our most recent blog! https://bit.ly/3NtQYtU

Wondering how Programmatic Advertising can enhance your ad strategy?🤔 In our latest blog, Hannah breaks it down.👇 💻 Tap into the growing channels of Native, Display, Video, Audio, CTV, and DOOH. 🌍 Broaden your reach. 🎯 Target your audience with precision. 📈 Gain insights with real-time analytics and optimisations. 📰🔗: https://lnkd.in/ekvbrbc5 🤝: StackAdapt #programmatic #programmaticadvertising #dooh #doohadvertising #advertising #ppc #digitalmarketing #performancemarketing #blog #marketing

🚨 PubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its native advertising inventory. The companies are rolling out the integration in the U.S. 🇺🇸 first, and then in Europe. Klarna will be using PubMatic’s Convert platform. Terms of the deal were not disclosed, but the companies said in a statement that the partnership “will allow advertisers to reach and engage with Klarna’s high-intent global audience of 150 million shoppers directly at the point of purchase.” The companies are rolling out the integration in the U.S. first, and then in Europe. For advertisers, the integration offers click-through rates that are three times higher than the industry average. David Sandstrom, chief marketing officer at Klarna, said the company’s aim “is to offer consumers a relevant, personalized and smooth shopping experience while being a growth partner to retailers. By partnering with PubMatic, we are excited to leverage the power of programmatic advertising to connect brands with the world’s most engaged shoppers at scale and create efficiencies in their media buys.” More info: https://lnkd.in/ejG5sXMx Find this helpful? [ 𝗿𝗲𝗽𝗼𝘀𝘁 ] Anything to add about this subject? [ 𝗶𝗻𝘃𝗶𝘁𝗲𝗱 𝘁𝗼 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 ] Nice story, Marcel. Next! [ 𝗹𝗶𝗸𝗲 ] 

“Brands can leverage RAMPs to engage with their audiences in more meaningful ways through interactive content, personalized offers and recommendations and rewards for loyalty. And because these mobile platforms must stay compliant with evolving privacy regulations, the data collected through these interactions will reliably provide valuable insights that help brands refine their offerings based on consumer preferences.” #marketingtohumans #peoplefirst #explicitconsent

Your ads are boring. It’s true. Most DTC brands utilizing paid social are having trouble keeping up with the ever-evolving landscape of performance content. With TikTok trends changing every other day, if you don’t have a TikTok-brain creative strategist in your corner, your ads will come out… boring. Here are some quick creative tips to take your ad creatives from a snooze fest to a viral, high converting, dopamine machine. 1. If your hook doesn’t make the viewer go “huh??”, you aren’t doing it right. Most brands focus on the body of their ad, not the hook, which is detrimental to creative performance. Without an engaging hook, the body means nothing. Most users will scroll within the first 1-3 seconds unless you capture their attention. 2. Fast Paced Cuts > anything else. You should realistically be switching the visual scene every 1-3 seconds. If you draw your clips out too long the viewers will lose interest and scroll, giving you no chance to win them over. 3. Your Videos are Obviously Scripted. The days of scripted tv commercials are coming to an end, people want to see REAL people using the product, with REAL testimonials. If the viewer can tell the speaker isn’t genuine, they will scroll. 4. You’re Not Controversial Enough. Controversy can be a double edged sword. The wrong controversy can bring unwanted hate and negativity, but the right controversy can change a boring ad concept into a viral machine. Social platform algorithms rely heavily on engagement to determine whether to push a post to more people. This same rule applies to advertisers, more comments, likes, and shares will almost always lead to cheaper clicks, cheaper impressions, and a cheaper overall cost per purchase. Example: “Drinking coffee daily is ruining your insides.” It may be true, but avid coffee drinkers will disagree. In turn, sparking more comments, boosting reach and improving overall KPI’s. 5. Your Ad Text Looks… Outdated. In 2024, consumers are trying everything to get away from ads. This hatred for in-feed ads has given the consumer a keen ability to recognize an ad and subconsciously scroll. That is why it’s super important to use font styles that match TikTok and Instagram. If the user doesn’t instantly recognize the video as an ad, they will give you a chance to grab their attention, which is all we need. Adapting to the revolving door that is social media trends will be essential in developing high performing ad content in 2024 and beyond.

Video advertising is an essential tool for marketers to reach their target audience and increase impressions. With 75% of web videos playing automatically, programmatic video advertising can offer faster, more relevant, and targeted ad impressions. There are several video formats available for programmatic video advertisements, including live-streaming video, external video, interstitial video, native video, and reward films. To effectively serve programmatic video ads, marketers should create content that scrolls, target the right audience, locate their supply source using a programmatic platform, and deliver the ads, track, and enhance them. Marketers should carefully consider popular memes, trends, originality, and effort when creating and targeting the right audience. Using first-party data from your CRM can help you reach the right audience on multiple platforms. Finding a programmatic platform that allows access to these channels is essential for successful delivery. After delivering the video advertisements, it is important to review their performance and make necessary optimizations. With 91% of companies using video as a marketing tool, programmatic video advertisements are gaining traction with the majority of ad spend. Digital marketing experts can assist in implementing this or any other programmatic media into your marketing plan. #programmatic #videoadvertising #digitalmarketing #targetedads #marketingstrategy

TL;DR 📖-📢: Enhancing Digital Advertising: New Advertising Option to Sponsor Creator Video Uploads ✅Key Takeaways: - Platform X recently introduced a new advertising option that allows advertisers to sponsor creator video uploads. - The option allows advertisers to show their ads in pre-rolls for selected creators. - This move comes as social media platforms keenly explore ways towards better monetization of user-generated content. 🔍Insights: - This form of advertising helps advertisers to associate their brand directly with popular content creators, improving their reach and engagement. - By allowing ads on pre-rolls, advertisers can ensure their content is seen before a viewer watches the creator's video, increasing visibility. - The new feature indicates a shift for Platform X towards more direct creator monetization methods. 🧭For Marketeers, Brands, & Content Creators: - Brands can leverage this option to sponsor content relevant to their product or service, improving the chances of reaching their target audience. - This option provides an opportunity for advertisers to boost their brand awareness and product visibility significantly. - For content creators, this feature serves as a new possible revenue stream and could encourage high-quality content production. 🎉Conclusion: - Platform X’s new advertising option symbolizes the evolving nature of digital advertising, emphasizing collaborations between brands and individual creators. - The approach strengthens the bond between creators, brands, and platform, benefiting the entire digital ecosystem. - As digital norms continue to shift, the potential for such innovative advertising strategies will likely grow much further. #PlatformXUpdate #DigitalAdvertising #CreatorMonetization Update as of 13/02/2024 Follow for more 📈🫡 & Lets connect: https://lnkd.in/dkis_kdf Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates. ------------------------------------------------------------------------------------------------------------------------------- #marketing #tech Comment your thoughts and insights!!

What is AdTech? The AdTech industry enables the buying, selling, and delivery of digital advertising across various channels like display, search, social media, video, and native advertising. It includes organizations such as advertisers, publishers, ad networks, DSPs, SSPs, and DMPs. Here are 5 key areas in which AdTech can help your business: 1. Targeting: Using data-driven techniques for audience targeting and advert personalization. 2. Programmatic Advertising: To automate advert buying and selling through real-time auctions. 3. Leveraging multiple Ad Formats: To distribute adverts via multiple formats including display, video, native, mobile, and CTV ads. 4. Measurement: Providing useful tools for measuring ad performance and attributing outcomes. 5. Regulatory Compliance: Helps you to adhere to regulations like GDPR and CCPA for data protection. The biggest issue in the AdTech industry is Ad Fraud, that's where CAPTCHA ADS comes in. Our focus is on helping companies no matter their size to reap all the benefits of digital advertising while eliminating the massive cost of ad fraud. How are you benefiting from AdTech? Check out the detailed AdTech explainer article published by Oracle - https://lnkd.in/ea2pThiE