Rakuten International’s Post

🔔 ICYMI 🔔 BrandSwap is now on the Rakuten Advertising Performance Tag 🥳🥳 That means advertisers on the network can start showcasing relevant, revenue-driving offers from brand partners with no development work 😲 Full story in the comments 👇 #retailmedia #brandpartnerships #ecommerce #retail

US DTC brands are usually missing on easy 20% RISK FREE CASH... The majority of US brands don't see ROW or mainly EUROPE + and other big 4 countries as a viable market. While I do agree that there is much more work to do to get ROW revenue on the same level you can easily expand your marketing if logistics and economics withhold. See in general the ROW markets are far less saturated in terms of marketing and TAM which means you can succeed with less effort while having comparable or even higher KPIs than the US. In the last 2 years I have helped quite a few companies devise their ROW expansion with a quite simple setup. - Top META performers with tier 1 countries in CBO + ASC - PMAX/SHOPS + BRANDED on same countries - Website still in English but local currency converter. Results: - Same or higher ROAS or lower CPA - Creative metrics through the roof - Cheaper traffic and CPM arbitrage Voila. After that majority of companies unlocked on average 20% additional spending and revenue. Yes conversion rate is lower on average but the traffic counts for it Only after identifying even bigger target countries did the in-depth localization start to happen. ___________ If you need help with growing your business - read below: Who is my service for? Mainly brands and agencies using Paid acquisition as their main growth channel. Drop a DM and let's talk!

You might know Rakuten for its coupons and nice cash back. But actually it is a digital ecosystem that grew out of an online marketplace. 🤔 Why: to expand its scope and scale of operations. 🙌🏼 How: by acquiring ancillary services and creating a point-based loyalty program. Users earn Rakuten Points for purchases, and later pay with them in its e-commerce, health, and entertainment services. ✅ As a result: Rakuten has expanded its ecosystem into 30 countries with 76% of all customers using 2 or more of its services. Check out our cards to see how it all comes together.  #rakuten #digitalecosystem #loyaltyprogram

Exciting news! In House success story with Amazon from last year is finally out. Our case study features how using sponsor Ads can be a game-changer for some people. Check it out here: https://lnkd.in/eWqkePjx #Amazon #SponsoredAds #Marketing #SuccessStory #GrowthHacking

Shoppable content is on the rise as brands seek to turn browsers into buyers - wherever they are. 📱💻 Premium Retail Services' strategic partnership with Logitech revolutionized their approach on Amazon Live, resulting in remarkable results. Prepare to be inspired. ✨ Read how we conquered market dynamics to drive engagement and achieve an extraordinary 861% YoY sales increase at the link. 🤯 #AcostaGroup #SuccessStory #DigitalCommerce

According to CommerceIQ's annual State of Retail E-Commerce report, #RetailMedia advertising spending on Amazon soared 31% in 2023. With the rise in media spending among numerous #brands, 🌟 Sponsored Display and Sponsored Product ads 🌟 emerged as the leading ad formats experiencing growth last year. Increasing #productvisibility, creating ads that align with consumer interests, stimulating potential purchases are key objectives for #advertisers, making Sponsored Ads a preferred choice. Want to know more? 👉 Visit gowit.com to discover the benefits of diverse Sponsored ad formats available at GoWit RMA! #RetailMedia #Amazon #SponsoredAds #ecommerce #Advertising #marketing #DigitalMarketing #Retail #BrandVisibility #onlineshopping #SponsoredDisplay #SponsoredProduct #RMNs #retailmedianetworks #GoWitRMA #retailmediaplatform #digitaladvertising

It's truly exciting to see my eCommerce venture, The Machine Agency, a company I started with the intent to help brands WIN spotlighted in a feature article that shines a light on the exceptional ecommerce services we provide for sellers across Amazon, Walmart, and TikTok! It's more than just about sales; it's about growing brands revenue by leveraging eCommerce sales channels, while making sure they stand out in an ever-crowded marketplace. We're not just optimizing product listings; we're crafting brand stories, fostering engagement, and driving growth. Deep gratitude to our clients who have placed their trust in us — your success is the true measure of our work. Here's to scaling new heights and creating iconic brands together! 🌟 #BrandScaling #EcommerceInnovation #TheMachineAgency #TMA #TheMachineNeverStops #Cash #Amazon #Walmart #TikTiok #Service #Growth #Success #eCommerce #Revenue #Winning #Win

Do you know what the best DTC brands do during the summer? Turn off the ads or lower the budgets until September? Big NO. They: 1) Launch new seasonable products 2) Develop new travel or vacation bundles 3) Test new seasonable angles (example: traveling hacks) 4) Run limited-time offers, like Christmas in July, Summer sale 5) Focus on acquiring new customers to whom they can sell aggressively during the Q4 Usually, these brands aim for lower overall KPI metrics, as they focus mainly on acquisition during the summer months. So their focus is to: 💪 Expand the product portfolio with limited seasonable products 💪 Sell to new customers so they can grow their customer database for Q4 profitable scaling What is your plan? 🏝️

#Uber #Advertising: Die nächste Stufe von #RetailMedia: https://lnkd.in/dqnY7dgR a) #Highlight #Stories:   1. #UberEats advertising allows #restaurants to influence #food #purchase decisions when users are hungry and undecided (2nd order: increased #order variety and volume; 3rd order: more diverse restaurant #partnerships)   2. Uber is expanding to #retail #delivery, unlocking new advertising #verticals like #CPG #brands (2nd order: increased basket sizes; 3rd order: new r#evenue streams)   3. Uber envisions the car as the "next big living room" through in-car advertising and entertainment (2nd order: new ad inventory; 3rd order: changing #ConsumerBehavior in transient locations) b) #KeyMetrics:   1. 2 minutes of #user #attention per 20-minute Uber #ride   2. 8 hours per week for the average #American spent in a #car    3. Over 500,000 #advertising partners on the Uber #platform   4. Uber available in over 70 #countries    5. Over 150 million monthly active Uber users #globally c) #Recommendations:   1. Leverage Uber's first-party data for personalized, #ContextualAdvertising    2. Combine #branding & #awareness #ads during rides with transaction/conversion ads on Uber Eats   3. Invest in emerging "#mobility #media" ad offerings like in-car #tablets and journey #TVs d) Funny tidbits:   1. Recounting the "logout page" being a prime ad spot when checking #email via #web #browsers   2. Referencing being in #SouthAfrica recently and using Uber to get to vineyards   3. Joking about returning "home" to present in #German about advertising

Boohoo Unravels: A Look Behind the reported £125.6M Losses 💥 In a riveting fiscal update 😜, Boohoo has reported staggering losses of £125.6 million for 2023. What lies behind these numbers? Increased supply chain costs, staffing expenses, and a notable sales decline appera to be the main culprits. Industry experts suggest Boohoo's persistent low-price strategy might be backfiring. Cutting costs in crucial areas such as sustainable practices and technology investment appears to have diminished their competitive edge. The result? A 20% plunge in share value post-announcement. This scenario underscores a vital lesson: Balancing cost-efficiency with quality and innovation is crucial, especially in the volatile fast-fashion market. With an 11% sales drop and a gross margin dip from 56.6% to 55.6%, the impact is tangible. Adding fuel to the fire, Boohoo faced delays delivering 11 million items due to supply chain snarls that surely will have led customers to shop elsewhere. What are your thoughts on maintaining competitive pricing without sacrificing business health? Can technology play a pivotal role in rectifying Boohoo's trajectory? Share your insights in the comments below. #FashionIndustry #BusinessStrategy #RetailManagement #Sustainability #TechnologyInvestment