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New Post: Steve Aoki’s Dim Mak Label Names Lorne Padman to President - https://lnkd.in/gsaGMcez - Steve Aoki‘s longstanding Dim Mak label has a new president, with Lorne Padman — the imprint’s vp for the last decade — assuming the position. In the role, the Los Angeles-based Padman will oversee strategy for the imprint, which was founded by Aoki in 1996 while he was a student at UC Santa Barbara. The current Dim Mak roster includes producers like Henry Fong, Chyl, Ookay, Deorro, Cash Cash, Cheyenne Giles, Sikdope, 4B and more, with upcoming releases from Ray Ray, Mila Falls, Nostalgix and Aoki and Afrojack’s collaborative Afroki project, among others. “Throughout Lorne’s ten years as vice president, he has been an integral part of the label’s success story,” Aoki tells Billboard. “His ability to cultivate strong relationships within the industry has been critical in elevating the reputation of Dim Mak’s brand. I’m confident that Lorne’s leadership and hard work will continue to steer the label toward further growth and excellence.” Related Steve Aoki On His New Music, Big Bets And Becoming the ‘Loud’ Asian American Hero He… 04/26/2024 Padman tells Billboard that for him, the label’s health and vibrancy is demonstrated by the fact that artists from across the roster collaborate often, without being pushed to by management. “For me,” he says, “that’s an indication we must be doing something right, if we’re creating an ecosystem of talent that all want to work with each other and get along socially and musically.” These artists make many different styles of electronic music, with Dim Mak focused less on cultivating a specific sound and more on releasing compelling, relevant output. The idea, Padman says, is to offer a “complementary roster of different sounds, from really fresh underground and cool and new. But also, a bit like a financial portfolio, you can’t only be taking moonshots, you also need to have some established things that will guard our reputation and can also financially open the possibility of being able to take swings at emerging artists.” Taking swings is built into Dim Mak’s business model, with the label’s New Noise imprint having released music from a totally new artist every two weeks for the last decade. This structure offers artists with what is often their first official release, providing them with the Dim Mak visibility boost while helping the label identify emerging sounds and trends. Altogether, Padman says, it’s “an avenue to market for development artists that are potentially too small for some other other labels.” Padman brings decades of

Steve Aoki’s Dim Mak Label Names Lorne Padman to President

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