Taylor Swift's endorsement of Vice President Kamala Harris last night is truly a seismic event. Yet it also proves a crucial point that impacts all people — from the most famous person on the planet to you and I:
Deepfakes defame without dispensation.
Celebrities, enterprises, executives, and individuals are, as with Taylor Swift, wholly vulnerable to (mass) defamation of character and distortion of brand. All of this can be done at unfathomable scales and in minutes, often well before the targeted individual or organization receives notice and can act to quickly counter such disinformation.
Reality Defender's multi-modal detection — combined with our partners focused on narrative detection — can help combat #deepfake-driven brand dilution and degradation.
This means quickly discovering, responding, and reacting to defamatory deepfakes — the kind that influence, say, the biggest pop star in the world to speak out on deepfakes while endorsing a candidate. Or the kind that influence narratives around brands and executives overnight.
The harms that deepfakes bring are many, and bad actors are still discovering new ways to weaponize them.
Yet the damages they bring to reputation, character, and brand can be ground to a halt today.
AI powered Trust & Safety | IVLP Fellow | Entrepreneur and Public Speaker passionate about promoting child online safety.
2moOn point, sadly there is a wait n watch approach to this emerging threat :(