Rebeca Arbona’s Post

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Giver of Names, Builder of Brands | Crafting strategy-powered names and distinctive brands that stand out in the marketplace.

Sometimes, when selecting a brand name, you might have to choose between names with flavor and names that have aroma -- or, said another way, between giving people a transparent communication that tells them what a brand is, vs. an enticing hint to draw them in. Neither is better than the other in the absolute. Strategic elements like positioning, tone of voice, and what's going on with the competitive landscape, should drive your decision. Check out this #tellthetruths video about it, then let us know what YOU think. #brandtrue #brandnaming #naming #namingstrategy #brandstrategy #captioned

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Flavor vs. Aroma This video smells delicious!!! In this #tellthetruths video, Rebeca creates a metaphor of flavor vs. aroma to help us think about the different ways that brand names can communicate. It sounds strange, but it makes sense. Check it out and then let us know what you think. #brandtrue #naming #brandnaming #captioned

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