Rebecca Agbe-Davies’ Post

Happy Monday! The window is closing to get your business featured during the Oscars and all the pre and post red carpet buzz. In general, I've found that people are surprised that broadcast tv spots are as reasonable as they are. In fact, they seem to be in line with what people are paying for social media or Google ads. The difference is in the size of the audience and how quickly television can get eyeballs on your organization. Events like the Oscars can build brand awareness for your business in a short time frame, while also building the borrowed credibility that comes from associating with a well-known show and a much-watched news station.

Congratulations, Bing Chen.

$233,000 That’s the average cost of 1second of footage for an ad at the Super Bowl. Based on the average cost of a 30 second commercial. I’ll save you the math that’s $7,000,000 But is it worth it? Companies are willing to pump millions into being seen and the Super Bowl is the perfect place 👀 With 123.4 million viewers, making it the most watched telecast EVER, I think I’m right in saying they got the eyes on it that they needed. Something the Taylor Swift effect I’d say! What do you think? And company’s see massive value from videos getting eyeballs on they’re brand. And while you may not reach 123.4 million people (at least not straight away) using video increases your chance of being seen and noticed amongst a sea of competitors. Make those videos stand out, evoke emotion, or entertain and those chances increase even more. Did you watch this years Super Bowl and more importantly what was your favourite commercial… mine was the Doritos one 👌🏼🎬 #videoproduction #videoagency #superbowl2024 #taylorswift #doritos

Are you ready to take your creativity to the next level? 🌍 💡 Join us for the latest episode of The What Next Series, where Glen Attwell, Africa Media Lead on The Coca-Cola Company, discusses what it takes to be a Strategic Account Director, shares his approach to developing unique strategies and campaigns for global clients and balancing practical constraints with #BreakthroughThinking. Share your own tips and tricks for challenge existing norms and thinking outside the box when developing strategies in the comments! Watch the full episode: https://lnkd.in/dDwPcCaW #AgencyOfTheFuture #InnovativeIdeas #MarketingStrategies

This week I listened to an episode of the podcast The Town with Matthew Belloni. He and media analyst, Steven Cahall, discuss flaws in WarnerBros Discovery's business model post-streaming wars. With its stock remaining stagnant, the main issue highlighted by Cahall is that unlike most media giants, WBD is not controlled by a singular shareholder. Instead, the company is governed by a more fragmented ownership structure, lacking a clear vision when responding to industry changes. Belloni adds to this thought, as WBD's recent loss of the NBA has made investors question what exactly the company's direction is. TNT, a network owned by WBD, was struggling to keep streaming rights of the NBA. Amidst this, TNT has started streaming other sports and scripted series on the network. Highlighted in this episode, there is no clear vision on spending from the WBD management team. Other choices by WB such as the renaming HBO to Max, or even its merger with Discovery, have consumers feel like WBD is this "two-headed monster" described by Cahall. With WBD's reliance on a linear television model, Cahall suggests that maybe WBD should propose even shutting down Max and licensing their library to somebody like Netflix, or pulling back on international spending. With a slew of many successful assets underneath their belt, it will be interesting to see if maintaining their portfolio will be beneficial to their revenue. Esquire Group Inc. https://lnkd.in/eVAMvsG6

Media's always chasing the next big thing, but sometimes I wonder... What if we were as ambitious in pursuing meaningful connections with the audience as eagerly as we chase digital distribution dreams? 💭🤔 Love is platform-agnostic, my heart reasons. 💝 How about more meaningful conversations and understanding of the audience’s needs? #RealTalkMedia #Love #digitaldreams #broadcasting #community #communication

🚨New series alert: We teamed up with TVREV and Alan Wolk to explore why advertising is shifting to local. In each episode, we'll explore how a local-first mindset impacts planning, measurement, and more — for businesses of ALL sizes. The first episode just dropped, and our SVP of Business Development, Luc Dumont, is sharing insights about CTV reach extension. Check it out in the video below ⬇️ https://lnkd.in/eS4-Ui5A

What’s the secret sauce for pitching to top-tier broadcasters? A Sky News producer shares all! 🗣 A few weeks back, I was lucky enough to join a Roxhill Media pitching masterclass from Martin Kimber, Senior Producer for the Business Live with Ian King show.  Martin’s an industry veteran and gave a great inside look at daily production cycles. But the highlights for me were his tips on pitching stories to cut through the noise: 🪒 Keep your pitches razor-sharp with just four sentences: Who you represent, their availability, why they should be featured, and the story angle. Remember: busy producers don't have time for long-winded pitches.  📖 Become an encyclopedia on your clients’ spokespeople. Deeply understand their full background and past experiences to identify unique and relevant angles that will grab attention. ⏱️ The prime pitching window for the show is between 11:30am – 4:30pm, after the morning broadcast frenzy but before prep for the afternoon show kicks into high gear. Martin also highlighted the value of personal connections. He's always open to discussing potential stories over a quick coffee – a great way to put a face to a name and build lasting relationships.  Roxhill runs these kinds of events regularly, and they’re a great way to keep your finger on the pulse of the industry, and learn from the people at the very top. A big 👍 from me, and many thanks to the experts and the organisers. #journalism  #networking  #mediarelations 

Ever wondered how the BBC is staying ahead in the competitive media landscape of 2024? 📺 Join us for an exclusive live session, “Decoding The BBC Group’s Content Strategy.” Discover the trends behind their shifting approach to new commissions, rising IP development, and strategic acquisitions. Learn how the BBC is adapting to the changing media landscape and what it means for the industry. Don’t miss out—secure your spot now! 👉 https://lnkd.in/gvjFmWNZ #ContentStrategy #BBC #MediaTrends #Broadcasting #Entertainment #IndustryInsights

🎉 Brace yourselves, folks! The Peltz Show is coming to town! 🎬🍿 Activist investor Nelson Peltz is about to launch an epic blitz on Disney's board. Get ready for an exciting ride! 💥 #PeltzShow #DisneyBoard 🌐 Peltz's Trian Fund Management is set to bombard us with their opinions on X and their website, RestoreTheMagic.com. Who doesn't love a catchy website name, right? 🙌 #Opinions #RestoreTheMagic 📃 In a couple of weeks, Trian will release a white paper explaining why Peltz and former Disney CFO Jay Rasulo should join Disney's board. The excitement is building! 🎉 #WhitePaper #JoinTheBoard 💼 But that's not all! Trian will meet with proxy solicitors Glass-Lewis and ISS in February and then embark on a shareholder lobbying crusade. Can you feel the excitement? 😱 #ShareholderLobbying #ExcitementBuilding 💰 Peltz believes Disney's streaming business needs a boost. He wants transparency and specific short-term profitability targets for ESPN. Who needs creativity when you can have profits, right? 💸 #BoostStreaming #ProfitTargets 🎯 Peltz is known for finding top executives, and he believes this is why he should join Disney's board. Move over, Mickey Mouse, Peltz is here to save the day! 🦸♂️ #ExecutiveSearch #SaveTheDay 🎢 Join the Peltz show and his sidekick, former Disney CFO Jay Rasulo, as they swoop in to turn the Disney board around. Get ready for some serious excitement! 🌟 #TurnTheBoard #ExcitementAhead 🎉 Hold on to your Mickey Mouse ears, folks! The Peltz show is just beginning. It's going to be a wild ride filled with white papers, lobbying, and accountability. Don't miss out! 🚀 #WildRide #DontMissOut 🔥 Click the below to learn more about the Peltz Show and share the excitement with your friends! Let's make this post go viral! 🚀🌟 #PeltzShow #ShareTheExcitement #ViralPost [ to the article] article: https://buff.ly/3SoHrqD